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New! Podchaser Pro Adds Estimated Rate Cards for Ad Buyers

Big news for podcast advertisers and media buyers — we’ve adding estimated advertising rate cards to Podchaser Pro!

With helpful features like reach, demographics, charts, contact information, and more, Podchaser Pro has quickly become the go-to resource for PR professionals and marketers looking to unleash the power of podcasts. These features have also opened up a world of possibilities for brands and media buyers looking to build out advertising campaigns that save time and maximize impact.

Today we’re making it even easier to discover and build a podcast advertising campaign using Podchaser Pro with the addition of Estimated Rate Cards. On each podcast insights page, Podchaser Pro users will now see a breakdown of the estimated cost of advertising on that podcast, including pre-roll, mid-roll, and post-roll ad placements. This streamlines the campaign building process by giving you the budgetary information you need upfront.

So how does it work? We combine our unparalleled database of real listening data from millions of devices and platforms with industry-standard CPM rates (and a dash of data wizardry). The result is a directional estimate that makes it so much easier to build an advertising campaign within your budget. 

The goal here is to get you in the ballpark, so it’s important to note that this is an automated system. You’ll need to contact the podcast of official advertising rates. Luckily Podchaser Pro gives you verified contact information on the very same page. Handy!

Rate cards are available for all Podchaser Pro users starting today! If you’d like to sign up for Podchaser Pro to view rate cards and access the world’s most advanced podcast database, click here.