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How D2C Brands Measure Word-of-Mouth with Podchaser Alerts

There are over 4.5 million podcasts producing a mind-melting amount of content every day. Unless you’re a superhuman, it’s virtually impossible to track and monitor what is happening in the world of podcasts — there’s just too much information. 

Luckily, Podchaser is on a mission to turn that firehouse of content into a drinking fountain of knowledge. We believe strongly that podcasting, more than any other medium, embodies word-of-mouth — we want to help your brand measure that word-of-mouth. Earlier this year, we released sponsor tracking and transcripts API as the first steps toward unlocking the content hidden within podcasts.

As part of our continuing dedication to help direct to consumer brands leverage podcasting, we recently launched our newest feature, Alerts. In this article, we discuss what Alerts are, plus a few methods your brand can use to easily monitor the vast world of podcasts.

What are Podchaser Alerts?

podchaser alerts

Podchaser is the world’s most comprehensive database, built for D2C brands, advertisers, PR firms, and other podcast professionals to discover podcasts to work with.

Our latest feature, Alerts, which makes monitoring podcasts as simple as a few clicks. For the first time ever, Podchaser users can choose a keyphrase and receive daily alerts when a new podcast episode mentions your phrase.

We’ve created the most comprehensive media monitoring solution for podcasts by tracking titles and descriptions of every new episode, and new episode transcripts from the top 5,000 podcasts.

How Podchaser Alerts Work

Visit My Alerts to get started. From there you can view your current alerts, delete unwanted alerts, and create new ones. 

Once you’ve set up your alerts, leave the rest to us. You’ll receive a daily email highlighting all the recent episodes that have mentioned your keywords, plus the timestamp of when in the episode the keyword is mentioned.

Your first keyword/phrase is completely free. Upgrade to track additional keywords/phrases.

How D2C Brands Use Alerts

Track mentions of specific people: Discover who’s talking about your brand, or someone you’re interested in. Best when used for mentions. If you’re looking to track credits, we’ve already got you covered

  • Example: You’re launching an influencer marketing campaign and you are researching influencers to promote your product. You create a Podchaser Alert for the influencers you are curious about  to understand the public consensus around them and to see if they align with your brand.

Analysis topics trends: Create an alert with the search phrase of the topic you want to track. You’ll receive a daily email update with all of the episodes talking about that subject.

  • Example: You are a fitness brand ready to release your new product, a smartwatch. You set up various Alerts to capture the word-of-mouth around smartwatches. From your findings, you can tailor your marketing copy, find influencers to collaborate with, or even adapt the product to what the public wants.

Brand mention tracking: See how a brand or product is being talked about by podcast influencers. Perfect for understanding brand positioning and measuring the impact of campaigns. Looking to track podcast advertising? We’ve got you covered there too with our Sponsor History feature.

  • Example: Your company is an up and coming D2C brand in the knitting industry. You set up Alerts about your brand and your competitors to understand the public consensus of knitting brands. You better understand the industry and are able to develop a unique angle or niche to give your company the competitive edge.

And that’s just the beginning. Alerts provide in-depth data that is flexible enough for many purposes. We’re excited to see what creative use cases our audience discovers.

Get Started with Alerts

Create your first alert today by visiting your My Alerts page.

Interested in unlocking alerts for your brand or organization? Contact our sales team.

Other Podchaser Products for D2C Brands

Podchaser Pro –  Podchaser Pro unlocks access to truly one-of-a-kind podcast data. With Podchaser Pro, you’re just a few clicks away from knowing almost every podcast’s contact information, sponsor history, reach, Power Score™(cross-platform popularity), demographics, and more. 

Podchaser Connect – Podchaser Connect is a full-service podcast guest placement service. Skip the hard work and let our team of experts handle discovery, pitching, follow-ups, and scheduling.

Podchaser API –  Built specifically to drive discovery for listeners, podcasters, and brands: Podchaser API unlocks our world-class database for your software development. Start for free right now to gain access to Podchaser’s user reviews, popularity charts, search tools, podcast credits, podcast reach, demographic information, verified contacts, and more!