Podchaser Pro for Advertisers: 3 Use Cases

Podcast advertising is more successful than it’s ever been, and all signs point to the industry expanding exponentially in the next few years. If you want to expand your podcast advertising presence, or are curious about dipping your feet in for the first time, you need to make data driven decisions. Podchaser Pro provides the most comprehensive and accurate data for advertisers looking for new podcasts to work with, keeping tabs on their competitors, and those who want to book their internal talent as podcast guests for further promotion.

 In this article we’ll dig deeper into each of those use cases, but first…what is Podchaser Pro? 

Table of Contents

• What is Podchaser Pro?
• Find Podcasts to Advertise On
• Keep Tabs on Your Advertising Competitors
• Book Your Company’s Thought Leaders As Podcast Guests
• Other Ways Advertisers Can Use Podchaser Pro
• Other Podchaser Products For Advertisers

What is Podchaser Pro?

Podchaser is the world’s most comprehensive podcast database, and Podchaser Pro unlocks access to truly one-of-a-kind podcast data. With Podchaser Pro, you’re just a few clicks away from knowing almost every podcast’s contact information, sponsor history, reach, Power Score™(cross-platform popularity), demographics, and more. 

Request a free demo to see why Forbes called Podchaser Pro, “an incredibly useful tool for podcast marketing or booking guests or promoting to media or for research and development.”

Using Podchaser Pro as an Advertiser

1) Find Podcasts to Advertise On

Out of the 4.5 million podcasts available, there are hundreds that are perfect for delivering your message. Whether you’re launching a new product, advertising a special promotion, or just trying to keep your company name top-of-mind, you have to start by finding the podcasts that match your business objective.

To discover the podcasts you need, look no further than Podchaser. Podchaser is the most advanced and comprehensive podcast database with millions of podcasts, creator profiles, reviews, and more. Not only do we have the most data and most accurate data, but we also have the best tools to narrow down the millions of potential podcasts into the dozens that are perfect for your needs.

When researching new podcasts to work with, there’s three main pieces of information you’re looking for: 

1. The podcast’s topic 
2. Listener demographics
3. Popularity 

Podchaser Pro is designed to help podcast networks target podcasts based on this criteria. 

Topic

Podcast listening apps like Spotify and Apple Podcasts only have around a dozen categories, which barely scratches the diversity of niches that podcasts have to offer. Podchaser features over 100 categories you can filter at the start of your search for the right-fit podcasts. 

With Pro you no longer need a zillion tabs, searching endlessly for all podcasts within a specific genre. It’s all in one place and only takes a few clicks to find exactly what you’re looking for.

With this simple feature, you’re already finding more quality podcasts than you would with other podcast directories, and we’ve barely scratched the surface of what Podchaser Pro can do.

Listener Demographics

Once you’ve done this top level targeting, it’s time to get specific – and this is where Podchaser Pro really shines. If you’re trying to advertise on new shows, you’re likely either trying to expand your presence for an existing customer-base, or chasing a new type of customer. Either way, when you’re researching new shows, you want to know the demographics of the listeners.

Before Pro, you had to guess the demographics of a podcast based on face value. If you were researching a men’s fitness podcast, you assumed the show’s audience was mostly men, who were maybe a bit younger. With Pro, you no longer have to guess. Pro users can access exclusive audience insights, unlike anything else in the industry.  Podchaser Pro makes it easy to understand each podcast’s audience with detailed breakdowns of demographic and psychographic affinities like age, gender skew, and income. Demographic analysis of your potential partnerships has never been easier than it is with Podchaser Pro.

Popularity

Of course, you not only want to know the type of audience, but the size of the audience. We’ve got you covered there too. Each podcast’s Insights tab, you get immediate access to estimated monthly listener data, as well as our proprietary metric for podcast popularity, Power Score™.

To calculate a podcast’s Power Score, we’ve combined over 30 unique data points including audience size, subscribers, playthrough rates, and cross-platform influence over time. A podcast’s Power Score ranges between 1-100, 100 being the most popular. For the first time in podcasting history, you can understand a podcast compared to its competitors with a mere glance.

2) Keep Tabs on Your Advertising Competitors

Podcast advertising is a highly competitive industry. If you want to be successful, you need to gain an edge over your competition. In the past, it was nearly impossible for one podcast advertiser to research another. Podcasting was too decentralized, and there wasn’t podcast advertiser data all in one easy-to-access location…until now.

Podchaser Pro has an unprecedented amount of sponsor data. With Pro, you gain access to data for the top 5,000 podcasts and across 1,000 brands – including number of episodes sponsored and estimated ad spend.

You can access this data in 3 places. 

1. You can type a brand into a search bar and see their recent history, like what podcasts they’ve advertised on, 
2. How many times they sponsored those podcasts
3. Their estimated ad spend.

In addition, Pro gives you access to the sponsor history of the top 5,000 podcasts: Which brands sponsored the podcast, how many times, estimated ad spend, and estimation of how much it would cost you to advertise on their show.

For an overview of all the top podcast sponsors, Pro users can check out our brands page. There you will find the top 30 podcast sponsors in the past 30 days, ranked in order of their ad-spend. You can then click each advertiser to dig deeper into what shows they’ve been working with to spark your next ad campaign.

Podchaser Pro’s suite of sponsor history data is an indispensable secret weapon for any podcast advertiser trying to better understand the podcast advertising landscape. With just a few clicks, you can gain an instant edge over your competitors.

3) Book Your Company’s Thought Leaders As Podcast Guests

Booking your company’s thought leaders as podcast guests gives yet another avenue to market your company. In interviews they will be able to go beyond the soundbite of a traditional advertisement and explain the benefits of your product in a longform interview. A podcast interview can convince customers to convert who have heard your podcasting ads but may still be on the fence. 

We’ve thoroughly covered how to find the perfect shows to guest on with Podchaser Pro, so let’s focus on the next step – finding contact information so you can reach out.

Before Podchaser Pro, finding podcast contact information was a nightmare. Trying to contact a show led you on a labyrinthian journey through Google just to find a single email address – which often ended up being a generic email for the whole organization. Podchaser Pro provides verified contact information for virtually every collaborator on a show, including hosts, producers, editors, and more.

The only downside of guest placement used to be the amount of work it took. But with Podchaser Pro’s verified contact information, our clients save dozens of stressful hours scouring the web for any scrap of information. Now, with just a few clicks you have everything you need to get your talent booked on a podcast.

Other Ways Advertisers Can Use Podchaser Pro

These are the nuts and bolts of how Advertisers can benefit from Podchaser Pro, but it’s really just the beginning. Our tools are varied and flexible enough that every client finds their favorite way to maximize Pro’s potential. 

Here’s the full list of Podchaser Pro features for Advertisers:

• Access to the world’s largest podcast database
• Podcast reach data (per episode and month)
• Verified contact information
• Power Score™
• Alerts
• Sponsor History
• Estimated Cost of Advertisements
• Demographic data
• Apple and Spotify Chart Positions
• Exclusive Search Filters (has guests, gender skew, listener age, listener location)
• Social media handles and analytics
• Podcast metadata

Other Podchaser Products For Advertisers

1. Podchaser API –  Built specifically to drive discovery for listeners, podcasters, and brands: Podchaser API unlocks our world class database for your software development. Start for free right now to gain access to Podchaser’s user reviews, popularity charts, search tools, podcast credits, podcast reach, demographic information, verified contacts, and more!

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