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3 Public Relations Use Cases for Podchaser Pro

While Podchaser Pro has many uses, key among those are public relations firms, and it’s easy to see why. We have all the tools you need as a PR firm working in podcasting, whether you’re looking for guest placement for your client, researching to discover new shows, or trying to start your own branded podcast. 

We’ll dive deeper into each of these 3 use cases later, but first, what is Podchaser Pro?


Table of Contents:


What is Podchaser Pro?

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Podchaser is the world’s most comprehensive podcast database, and Podchaser Pro unlocks access to truly one-of-a-kind podcast data. With Podchaser Pro, you’re just a few clicks away from knowing almost every podcast’s contact information, sponsor history, reach, Power Score™(cross-platform popularity), demographics, and more

Request a free demo to see why Forbes called Podchaser Pro, “an incredibly useful tool for podcast marketing or booking guests or promoting to media or for research and development.”

3 PR Use Cases for Podchaser Pro 

While there are many ways public relations firms can utilize Podchaser Pro, we’ve found that these three are the most common among our clients:

  1. Research and Discovery
  2. Guest Placement
  3. Branded Podcasts

1) Research and Discovery

Out of the 4.5 million podcasts available, there are dozens that are perfect for delivering your message. Whether you’re planning message push, a news blitz, product launch, or thought leadership tour, you have to start by finding the podcasts that match your business objective.

To discover the podcasts you need, look no further than Podchaser. Podchaser is the most advanced and comprehensive podcast database with millions of podcasts, creator profiles, reviews, and more. Not only do we have the most data and most accurate data, but we also have the best tools to narrow down the millions of potential podcasts into the dozens that are perfect for your needs.

There are four basic steps for researching and discovering new podcasts with Podchaser Pro

  1. Target Podcasts Using Categories
  2. Filter by audience size
  3. Active Status
  4. Dig into demographic data

1) Target Podcasts Using Categories

Listening apps like Spotify and Apple Podcasts only have around a dozen categories, which barely scratches the diversity of niches that podcasts have to offer. Podchaser features over 100 categories you can filter at the start of your search for the perfect podcasts. With this simple feature, you’re already finding more quality podcasts than you would with other podcast directories, and we’ve barely scratched the surface of what Podchaser Pro can do.

2) Filter by Audience Size

From that huge list of shows, you can then filter for popularity using our proprietary Power Score metric. Power Score combines over 30 unique data points (including audience size, subscribers, playthrough rates, and cross-platform influence over time) to provide you with the most accurate understanding of a podcast’s popularity. Each podcast is given a Power Score from 0 to 100. The higher the Power Score, the more influential the podcast. Podchaser Pro’s Power Score simplifies the complicated world of podcasting, allowing you to compare podcasts at a glance.

3) Active Status

While there are over 4.5 million podcasts, only about 700,000 of them are “active”. Active means that they continue to release new episodes consistently, and these are the podcasts you want to target as a PR firm. 

In traditional ways of researching podcasts, you’ve done all this hard work to find a show that aligns with your goals, only to find out that the podcast is no longer active. 

With Podchaser Pro, it’s unbelievably easy to eliminate idle shows. One click of the “active” filter saves you dozens of hours of research. It’s really just that easy.

4) Demographic Data

Now that you’ve narrowed down your list a bit more, use our unparalleled demographic data to put the final touches on your research. Podchaser Pro makes it easy to understand each podcast’s audience with detailed breakdowns of demographic and psychographic affinities like age, gender skew, and income. In no time, you’ll be matching podcasts with your target verticals.


2) Guest Placement

If you want to get your client booked as a guest on a podcast, finding podcasts to reach out to is only the first step in the journey. Next, you have to reach out to the podcasts you’ve found and convince them to let your client guest on the podcast. Luckily, Podchaser Pro can help you out here too.

Before Podchaser Pro, finding podcast contact information was a nightmare. Trying to contact a show led you on a labyrinthian journey through Google just to find a single email address – which often ended up being a generic email for the whole organization. Podchaser Pro goes beyond RSS feed emails by providing verified contact information for key representatives like hosts, producers, guest bookers, and more. Once you’ve found the podcasts you’d like to reach out to, simply click on their Insights tab and you’ll have immediate access to verified contact information across thousands of the top podcasts. From there you can export contact information in bulk to make it easier for your team to reach out.

Booking your client as a guest on a podcast gives clients the opportunity to to be more than a soundbite, or a few bullets on a website. It’s almost like inviting the audience into their world. The only downside used to be the amount of work guest placement took. But with Podchaser Pro’s verified contact information, our clients save dozens of stressful hours scouring the web for any scrap of information. Now, with just a few clicks you have everything you need to get your client booked on a podcast.


3) Branded Podcasts

If you’re looking to create a branded podcast for your organization or for your clients, Podchaser Pro is a great place to start.

First, you need to research other podcasts with similar topics to make sure you’re not copying anyone else. As we described in the “Research and Discovery” section, Podchaser Pro is the easiest way to explore the landscape thoroughly and help you find your own unique angle that will help the show stand out.

Once you get your branded podcast off the ground, it’s likely that you’ll want to invite guests onto your podcast. Podchaser has you covered here too. In addition to exploring a podcast’s Insights page for contact information, we also have profiles for individual podcast creators. Each creator’s page contains links to all their social media accounts, giving you another method of contacting them to guest on your branded podcast.

Podchaser Pro’s toolset is versatile and ready to help with any aspect of creating branded podcasts. You’re just a few clicks away from knowing everything you need to get your show off the ground.


Other Ways Public Relations Firms Can Use Podchaser Pro

These are the nuts and bolts of how PR firms can benefit from Podchaser Pro, but it’s really just the beginning. Our tools are varied and flexible enough that every client finds their favorite way to maximize Pro’s potential. 


Here’s the full list of Podchaser Pro features for PR Firms:

  • Access to the world’s largest podcast database
  • Podcast reach data (per episode and month)
  • Verified contact information
  • Power Score
  • Alerts
  • Sponsor History
  • Estimated Cost of Advertisements
  • Demographic data
  • Apple and Spotify Chart Positions
  • Exclusive Search Filters (has guests, gender skew, listener age, listener location)
  • Social media handles and analytics
  • Podcast metadata

Other Podchaser Products For PR Firms

  1. Podchaser Connect – Skip the hard work and let our team of experts handle discovery, pitching, follow-ups, and scheduling.
  2. Podchaser API –  Built specifically to drive discovery for listeners, podcasters, and brands: Podchaser API unlocks our world class database for your software development. Start for free right now to gain access to Podchaser’s user reviews, popularity charts, search tools, podcast credits, podcast reach, demographic information, verified contacts, and more!