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Search Engine Optimization Tools for Podcast Advertisers

Driving organic traffic to your content in every channel increases the number of your viewers and revenue. Luckily, it’s now quite easy with the use of sophisticated software that:

  • Suggests keywords to target
  • Tells the intent behind every search
  • Tells you how difficult a keyword is
  • Shows you the search volume of a keyword
  • and much more…..

Want to access podcast reach, demographics, contact information, and more? Get a free demo of Podchaser Pro to see how our one-of-a-kind podcast data makes podcast outreach quick and painless.  Learn More.

1. Ahrefs

Ahrefs is unarguably the largest backlink database. Ahrefs display more than SEO opportunities — it provides tons of marketing opportunities in just a few clicks!

Ahrefs dashboard

Source: Ahrefs

The platform crawls the web, stores lots of data, and translates it into a user-friendly interface. Also has a lot of free guides for marketers.

More ways Ahrefs helps:

  • Check keyword rankings
  • Know the cost-per-click of a keyphrase
  • Check your website’s link profile
  • Look for content that performs well (in terms of social shares and/or links) on a particular topic.
  • Conduct keyword research for search engines hassle-free
  • SEO health — how well content is performing
  • Suitable for discovering opportunities for your website

Ahrefs Pricing

  • Lite — $99 monthly  — best for small businesses
  • Standard — $199 monthly — best for SEO professionals and in-house marketers
  • Advanced — $399 monthly — more flexibility and more data allowance
  • Enterprise — $999 monthly — best for big agencies and enterprises

2. Semrush

Semrush offers your pay-per-click (PPC), SEO, competitor research, and social media, under one roof. If you run in-house SEO or an agency, you may do SEO and run Google Ads campaigns at the same time — Semrush is the solution for you.


Because you’ll have SEO and PPC data at your fingertips – which can be VERY helpful.

Semrush homepage

Source: Semrush

Another reason you’ll love Semrush is that — Semrush’s position tracking tool is one of the most accurate in the market.

Position tracking (also called SERP tracking or rank tracking) makes it possible to track a website’s daily rankings for a specific list of keywords. Plus, you can target any geographical area and any device type (desktop, mobile, or tablet).

With the paid version of Semrush, you can choose up to 500 keywords to learn how your website ranks on search engines.

What makes Semrush helpful:

  • Conduct keyword research
  • Track your competitors’ keyword strategy
  • Conduct an SEO audit
  • Find opportunities for backlinks

Semrush Pricing:

Pro: For newbies and small teams

  • $119.95 monthly
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report

Guru: For agencies and mid-sized businesses

  • $229.95 monthly
  • 15 projects
  • 500 keywords to track
  • 30,000 results per report

Business: For large agencies and enterprises

  • $449.95 monthly
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Read More About Productivity for Podcast Advertisers