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Social Media Marketing Tools for Podcast Advertisers

“Excellent organizational and social media management tools can be significant assets in creating successful podcast ads,” says Thomas Simon, Marketing Manager of Monitask.

A consistent social media presence allows you to address your audience where they are. It’s another chance to share links (blogs, ebooks, landing pages, podcasts, and more) — which increases the number of your viewers and listeners.

With so many popular social media channels out there, managing many accounts at the same time is a daunting task.

To stay efficient, social media marketers who are most proficient use tools to track, manage, and create content for their social networks. Now, what social media tool makes life easier for podcast advertisers?

Want access to podcast reach, demographics, contact information, and more? Get a free demo of Podchaser Pro to see how our one-of-a-kind podcast data makes podcast outreach quick and painless.  Learn More.


1. Sendible

Scoring 8.8 in 10 easy-to-use in G2Sendible made it one of the best social media management tools for its integrations — offering more integration options than some other providers.

It’s the social marketing platform you need if you want to stay efficient. The platform integrates about 17 platforms (TwitterLinkedInMetaGoogle Drive, and much more) into a centralized hub and — makes it so easy to conduct various operations with just a few clicks.

Sendible dashboard

Source: Sendible

What makes Sendible helpful?

  • Saves your time – A one-stop shop for managing almost all your social media strategy
  • Shows you the optimal time for posting across all your linked accounts
  • Feature to view upcoming posts in the calendar section
  • The ability to schedule posts in advance
  • It lets you see content from other sources, providing new ideas
  • Team members can review and approve posts

Sendible Pricing:

  • No free plan — but there’s a 14-day free trial with no credit card required.

Premium pricing depends on your preferred package:

  • Creator -$29/month — 1 user — 6 profiles
  • Traction – $99/month — 4 users — 24 profiles
  • Scale – $199/month — 7 users — 49 profiles
  • Expansion — $399 — 15 users — 105 profiles

2. Buzzsumo

Next on the list is Buzzsumo — a tool built to provide all the tools content marketers and SEO professionals need to rank in search engines in one place. See the Backlinko piece on it.

The cloud-based tool gives you data-driven insights you can use to create content that ranks higher in search engine results and generates more social media engagement.

BuzzSumo’s database is one of the biggest differentiators from its competitors. Over 8 billion articles and 300 trillion social engagements, spanning five years of historical data — all that info is at your fingertips thanks to this search app.

BuzzSumo homepage

Source: Buzzsumo

How this platform helps:

  • Discover trending content
  • Do keyword research to increase your chance of ranking
  • It generates content ideas
  • Generates topic ideas for your next social post or article
  • Content analyzer for web and social networks to research the top-performing post, articles, or blogs online
  • Backlink checker — gives you an in-depth view of links pointing to a page

Buzzsumo Pricing:

  • Freemium — 10 searches per month
  • Pro – $99/month — For small start-ups and freelancers on a limited budget
  • Plus – $179/month — For small agencies and growing businesses
  • Large – $299/month — For agencies and marketing teams

3. Sprout Social

If you want to engage in conversations on social media and find actionable insights that can help drive your success, Sprout Social is the way to go.

It’s a one-stop solution for social media management. An easy-to-navigate set of tools that enables users to make sense of their data through integration with various social networks.

Sprout social dashboard

Source: Sprout Social

“As a marketing specialist, Sprout has enabled me to post and schedule my material across several channels, all perfectly timed to coincide with when my following is most engaged. Its Smart Inbox provides you with a bird’s-eye view of all your social communications, allowing you to answer carefully and quickly,” Chief Marketing Officer of Palaleather, Christine Brownstein, pointed out.

What makes this platform helpful?

  • It simplifies your daily list of tasks by taking care of workflow, publishing, and reporting
  • Gives you the ability to check trend analysis
  • It can set messages from all your social profiles into a single easy-to-manage feed. And you can assign different message boxes from any social network to any of your team members.

Sprout Social Pricing

  • Free Plan — one-month free trial
  • Standard — $99/month — scheduling and management of five social profiles.
  • Professional — $149/month — 10 social profiles, help desk integration, and competitive analysis
  • Advanced — $249/month — Automated chatbot, Twitter surveys, alerts, and 10 social profiles

Read More About Productivity for Podcast Advertisers