Podcasting is a powerful resource for advertising agencies, brands, PR professionals, and marketers – but it can be difficult to get started. At Podchaser, we’ve written several articles (and will continue to write more) with expert advice for those looking to leverage the incredible power of podcasting.
Here’s a round-up of our articles for podcasting professionals.
If you’re an advertiser negotiating ad rates with a podcaster or network, you’ll need to know the standard cost of podcast advertisements. This article dives deep into different types of advertisements and their corresponding costs.
Podcasting is an incredibly powerful PR tool because audiences trust their favorite creators. This article discusses how to leverage podcasts for your PR campaign.
Now that you’ve learned the PR value of podcasting, it’s time to find podcasters to work with. The first step is to vet potential partners and see how many listeners a podcast has.
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Once you’ve seen how many listeners a podcast has, the next step is to reach out. This article explains how to quickly contact a podcast.
If your client is trying to promote their work, look no further than booking them as a podcast guest. This article shares 6 benefits of being a podcast guest, including networking, SEO, and more!
In addition to these articles, Podchaser provides an even larger resource for podcast professionals, and it’s a pretty big deal. It’s called Podchaser Pro, which utilizes Podchaser’s one-of-a-kind database to provide unparalleled data and insight into individual podcasts.
With Podchaser Pro, you gain access to reach, demographics, verified contact information, a Power Score of a show’s influence, robust metadata, and more. Within minutes, you can discover, target, and contact the perfect podcasts for your campaign.
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Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More