This article breaks down industry-standard podcast advertising rates across ad types, how costs vary across shows, and how to verify pricing.
According to the Internet Advertising Bureau, the podcasting industry experienced a 19% increase in advertising revenue in 2022 with no signs of slowing in 2023. The same study showed significant milestones expected for podcasting.
Updated: January 6th, 2022.
The following represents the average CPM rates for standard, host-read pre-roll, mid-roll, and post-roll ads. Note that CPM, “cost per mille,” in this instance refers to the ad cost per 1,000 listens.
Several variables may alter the cost of a specific ad spot. Here are the most common reasons why a podcast ad rate may be more or less than the average advertising rate.
Even with defined averages, ad costs vary from podcast to podcast, and tracking down relevant data and contact information for a direct quote can be a headache. So, skip the hassle of continuous research and try Podchaser Pro to quickly see a podcast’s reach, ad inventory, and pricing!
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