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Podchaser Pro For Podcasters: 3 Use Cases

Podcasting is a highly competitive industry. If you want to be successful, you always need to find an edge over your competition. You need to promote your podcast by guesting on other shows, be searching for advertisers, and keep tabs on similar shows and industry trends. All of this takes an unfathomable amount of time to accomplish, or at least it did before Podchaser Pro. In this article we’ll discuss 3 use cases of how podcasters to benefit from Podchaser Pro. But first we have to start by answering the question, what is Podchaser Pro?


Table of Contents


What is Podchaser Pro?

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Podchaser is the world’s most comprehensive podcast database, and Podchaser Pro unlocks access to truly one-of-a-kind podcast data. With Podchaser Pro, you’re just a few clicks away from knowing almost every podcast’s contact information, sponsor history, reach, Power Score™(cross-platform popularity), demographics, and more

Request a free demo to see why Forbes called Podchaser Pro, “an incredibly useful tool for podcast marketing or booking guests or promoting to media or for research and development.”


Using Podchaser Pro as a Podcaster

1) Market Research / Competitive Analysis

As a podcaster, market research is very important. Podcasting is a highly competitive industry, and you need to make sure that you’re keeping with the latest trends. Maybe a new genre of podcasts is starting to become popular and you want to learn more before joining the trend. Or maybe you’re thinking of starting a new show so you’re researching similar podcasts to find your unique angle. No matter what your goals in the podcasting world, information is power. Luckily Podchaser Pro has all the information you need to conduct thorough market research.

Discovery

When researching new podcasts, there’s three main pieces of information you’re looking for: the podcast’s topic, listener demographics, and popularity. Podchaser Pro is designed to help podcasters target shows based on this criteria. 

Topic

Most podcast databases only have around a dozen categories, which barely scratches the diversity of niches that podcasts have to offer. Podchaser features over 100 categories you can filter at the start of your search for the perfect podcasts. With this simple feature, you’re already finding more quality podcasts than you would with other podcast directories, and we’ve barely scratched the surface of what Podchaser Pro can do.

Listener Demographics

Once you’ve done this top level targeting, it’s time to get specific – and this is where Podchaser Pro really shines. If you’re creating a new podcast, you’re likely either trying to create new content for your existing audience, or chasing a new type of audience. Either way, when you’re researching new shows, you want to know the demographics of the listeners.

Before Pro, you had to guess the demographics of a podcast based on face value. If you were researching a men’s fitness podcast, you assumed the show’s audience was mostly men, who were maybe a bit younger. With Pro, you no longer have to guess. Pro users can access exclusive audience insights, unlike anything else in the industry.  Podchaser Pro makes it easy to understand each podcast’s audience with detailed breakdowns of demographic and psychographic affinities like age, gender skew, and income. Demographic analysis of your competitors shows has never been easier than it is with Podchaser Pro.

Popularity

Of course, you not only want to know the type of audience, but the size of the audience. We’ve got you covered there too. Each podcast’s Insights tab, you get immediate access to estimated monthly listener data, as well as our proprietary metric for podcast popularity, Power Score™.

To calculate a podcast’s Power Score, we’ve combined over 30 unique data points including audience size, subscribers, play through rates, and cross-platform influence over time. A podcast’s Power Score ranges between 1-100, 100 being the most popular. For the first time in podcasting history, you can understand a podcast compared to its competitors with a mere glance.

Competitive Analysis

Once that’s done, stay on the Insights tab to find 3 more pieces of crucial information for market research.

First is Sponsor History. On many of the top podcasts, Podchaser Pro details which companies have sponsored this podcast recently, the dates of those advertisements, and how many times they’ve worked with the podcast. We even estimate how much it costs for a pre-roll, mid-roll, and post-roll ad on that podcast.

Second is Alerts. Podchaser’s Alerts allow you to receive an email alert every time your search phrase is mentioned on a podcast episode. Meaning you can monitor podcast mentions of your own nonprofit as well as your competitors. Your first Alert is free, then contact us for more.

And to round off your research, each podcast page has links to the podcast’s social media, so you can understand the content they are posting, their follower count, as well as their audience engagement.

Each podcast’s Insight tab is your one stop shop for one-of-a-kind podcast data. All in one location, you gain access to sponsor history, ad-cost estimates, chart rankings, social media accounts, and more.


2) Guesting on Other Podcasts

Getting booked as a guest on other podcasts provides a fantastic opportunity to expose your talent to new audiences. If they enjoy your appearance, they’ll check out your show and may become loyal listeners. We’ve thoroughly covered how to find the perfect shows with Podchaser Pro, so let’s focus on the next step – finding contact information so you can reach out.

Before Podchaser Pro, finding podcast contact information was a nightmare. Trying to contact a show led you on a labyrinthian journey through Google just to find a single email address – which often ended up being a generic email for the whole organization. Podchaser Pro provides verified contact information for virtually every collaborator on a show, including hosts, producers, editors, and more.

Simply click on a podcast’s Insights tab and you’ll have immediate access to verified contact information across thousands of the top podcasts. From there you can export contact information in bulk to make it easier for your team to reach out.


3) Finding Advertisers

According to a survey from Improve Podcast, “Higher-income podcasters are 1.7 times more likely to have a show addressed to a very specific group of people. 90% of higher-income podcasters have spent time and analyzed the target audience of their shows.” That means that you need to find your niche, so niche advertisers can find you.

Once you’ve understood your competitors’ target audiences, you then need to find out which advertisers pay to reach them. So stay on the Insights tab to find everything you need to know. On many of the top podcasts, you’ll find a Sponsor History section, showing  companies that have sponsored the podcast recently, the dates of those advertisements, and how many times they’ve worked with the podcast. You can even see estimates of how much it costs for a pre-roll, mid-roll, and post-roll ad on that podcast.

When you combine this information with your competitive analysis from earlier, you can reverse engineer your way into finding advertisers for yourself. Find podcasts similar to yours, research which advertisers have worked with those podcasts, and pitch them your podcast. We work with a lot of advertisers, and their number one problem is finding the right podcasts to work with. So if a podcast finds them instead, you’ve already made them happy by saving them a lot of work.


Other Ways Podcasters Can Use Podchaser Pro

What we’ve highlighted are only a few ways to use Podchaser Pro. There are several other tools that Podcasters can take advantage of. 


Here’s the full list of Podchaser Pro features for Podcasters:

  • Access to the world’s largest podcast database
  • Podcast reach data (per episode and month)
  • Verified contact information
  • Power Score
  • Alerts
  • Sponsor History
  • Estimated Cost of Advertisements
  • Demographic data
  • Apple and Spotify Chart Positions
  • Exclusive Search Filters (has guests, gender skew, listener age, listener location)
  • Social media handles and analytics
  • Podcast metadata

Other Podchaser Products For Podcasters

  1. Podchaser Connect – Podchaser Connect is a full-service podcast guest placement service. Skip the hard work and let our team of experts handle discovery, pitching, follow-ups, and scheduling.
  2. Podchaser API –  Built specifically to drive discovery for listeners, podcasters, and brands: Podchaser API unlocks our world class database for your software development. Start for free right now to gain access to Podchaser’s user reviews, popularity charts, search tools, podcast credits, podcast reach, demographic information, verified contacts, and more!