Andrea Zahumensky is an industrial engineer turned marketer. She is the Chief Marketing Officer for KFC where she oversees all marketing initiatives for the restaurant locations around the world. Andrea has worked on some of the most interesting campaigns including their partnership with Crocs, the resurrection of Colonel Sanders and even a dating simulator for the Colonel!In this conversation, Andrea shares why her team brought Colonel Sanders to the forefront of KFC's branding and how the values of the restaurant's founder made an impact on their sales and awareness.
On today's episode, we kick off 2020 with a brand that'll make you say YUM! It's KFC, and I'm joined by their CMO Andrea Zahumensky.
Today, you'll learn:
Andrea's journey to KFC; what drives her
How Andrea feels KFC lost their way, and how "Re-Colonel-ization" helped to bring the brand back to what matters
Interesting tactics to build community, like virtual influencers and branded video games
Andrea's vision for the future of KFC
How to be a more authentic leader
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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