Andrea Zahumensky is an industrial engineer turned marketer and the Chief Marketing Officer at KFC US.
Andrea Zahumensky is an industrial engineer turned marketer. She is the Chief Marketing Officer for KFC where she oversees all marketing initiatives for the restaurant locations around the world. Andrea has worked on some of the most interesting campaigns including their partnership with Crocs, the resurrection of Colonel Sanders and even a dating simulator for the Colonel!In this conversation, Andrea shares why her team brought Colonel Sanders to the forefront of KFC's branding and how the values of the restaurant's founder made an impact on their sales and awareness.  
On today's episode, we kick off 2020 with a brand that'll make you say YUM! It's KFC, and I'm joined by their CMO Andrea Zahumensky. Today, you'll learn: Andrea's journey to KFC; what drives her How Andrea feels KFC lost their way, and how "Re-Colonel-ization" helped to bring the brand back to what matters Interesting tactics to build community, like virtual influencers and branded video games Andrea's vision for the future of KFC How to be a more authentic leader Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Reach out to Adam Conner on LinkedIn at or via email at with suggestions for guests, content, or general interest/feedback. Find more at Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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1 hour, 20 minutes
Podchaser Creator ID logo 295348