THIS IS A SPONSORED EPISODE IN COLLABORATION WITH PI DATAMETRICS: https://www.pi-datametrics.com/In today's episode we're joined by Sophie Moule, Head of Marketing at Pi Datametrics.Sophie joins us to share a wealth of key insights from Pi Datametrics' report 'How Search Demand Has Changed in 2020'. You don't need the report to follow along during the episode, but if you do fancy following along and want access to the full, free 72-page report, you can download it here: https://www.pi-datametrics.com/market-analysis-reports/search-demand/In this report, you'll discover:Which categories are growing due to Covid-19?The most searched terms throughout 2020The highest growth terms throughout 2020Who are the top players across the categoriesWhat did we ask about the most searched terms?The most searched brand namesThe report features search insights across the following categories (those in bold are the categories we selected for discussion in this episode!):Health & householdFitness equipment & classesHome & gardenThings to do at homeSportswear & loungewearFood & drinkElectricalsE-learningOnline gamblingCommunicationListen To The Episode To learn:What has been the most searched fitness product during the pandemic?How can fitness instructors and establishments convert more customers at this time?What has been the most searched home & garden product during the pandemic? (Surprising result!)Why now might be the best time to launch a new board gameWhy Christmas is going to look very different for retailers in 2020Why you might need to invest more time on content that focuses on product or service comparisonsThe importance of influencer marketing and content collaborations at this time+ much more!Useful Timestamps For This Episode:0:00-05:45 Introduction to Sophie, Pi Datametrics and the report05:45 How and why the report was created15:30 How to get the most from this report20:40 Fitness equipment and classes category insights and discussion42:20 Home and garden category insights and discussion53:00 Things to do at home category insights and discussion62:50 Electricals category insights and discussion77:15 Additional report insights provided by SophieConnect with Sophie/Pi Datametrics:https://www.pi-datametrics.com/https://www.pi-datametrics.com/market-analysis-reports/https://twitter.com/PiDatametricshttps://www.linkedin.com/company/pi-datametrics/https://www.instagram.com/pidatametrics/?hl=enhttps://www.linkedin.com/in/sophie-moule-64470542/See acast.com/privacy for privacy and opt-out information.
I don't know a whole lot about Gen Z. Sometimes I think perhaps I do, and then I see something trending on social media that I don't recognise and I'm reminded that I'm just a millennial who knows nothing.For longevity in business, you have to evolve. You have to understand what's meaningful to the next generation.That's why I needed to speak to Jay & Cat.Jay & Cat crowdsource insights from a network of Gen Z consultants to help inform the future of businesses like the NFL, Stella McCartney and Viktrs. Not only are they helping businesses to evolve in a way that meaningful to the next generation, they are given Gen Z a platform to speak up and share their voices and ideas so that they can continue to shape the future according the values that are important to them.Imagen is a fascinating business and so it made Jay & Cat the perfect people to speak to about the trends they're finding through their research with Gen Z.In today's episode we cover:Why it's important to engage Gen Z at the beginning of the process when building your brand or launching new products and servicesHow Gen Z could end up being your most useful consultantsThe importance of businesses investing in supporting the movements important to Gen Z instead of just acknowledging themHow having a sense of community might be critical to the success of emerging platforms targeting Gen ZI loved speaking to Jay and Cat and found their respect for each other and their values refreshing and motivating. I'd highly recommend following them at the links below as they regularly share lots of interesting Gen Z insights and a behind the scenes look at what happens on a day to day basis at Imagen.CONNECT WITH IMAGEN/JAY/CAT:https://imageninsights.com/https://twitter.com/weareimagenhttps://www.instagram.com/weareimagen/https://www.linkedin.com/company/imageninsights/https://twitter.com/jaykrichardshttps://www.linkedin.com/in/jaykrichards/https://www.linkedin.com/in/cat-agostinho-227a053/https://twitter.com/cat_aCONNECT WITH SCOTT:firstname.lastname@example.org://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilitySee acast.com/privacy for privacy and opt-out information.
We've covered several aspects of migration historically on our podcast, but never from the perspective of one of our clients.This is why I'm so pleased that in today's episode we're able to bring you the thoughts of Jamie Watson, SEO Marketing Manager at Dunelm. Jamie is joined by our Senior SEO Analyst from SiteVisibility, Marcos Alvarez Martin.When Dunelm first partnered with us, they weren't far removed from having suffered the results of a poor migration. Jamie touches on this at the beginning of this episiode as he explains just how important it was to get things right when their second migration in four years was looming on the horizon.Breaking down a migration that spanned almost two years, Jamie and Marcos share:The roles of agencies/clients during a migrationThe role of trust in a successful migrationDifferences in the metrics that are monitored by clients and agenciesGo-to tools for technical SEO monitoringHow to encourage and consider cross-department workingThe standout feeling for me in this episode is trust. Trust is such a vital component in any form of successful marketing and even more so when navigating the often complex, time consuming and technically-challening terrain of eCommerce migrations.CONNECT WITH JAMIE / DUNELM:jamie,email@example.com://www.linkedin.com/in/jamie-watson-ba95983b/https://www.dunelm.comCONNECT WITH MARCOS:firstname.lastname@example.org://twitter.com/markookamiWatch Marcos as host in our recent '60 Minutes to Migration Success' webinar: https://www.youtube.com/watch?v=7LK2BcX69OoCONNECT WITH SCOTT:email@example.com://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityYou can also check-out our recent case study with Dunelm, exploring how we helped them generate YoY increases in organic revenue and sessions through dedicated subcategory analysis and optimisation: https://www.sitevisibility.co.uk/case-study-significantly-increasing-organic-traffic-revenue-for-dunelm/See you next week!
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When I read about Matt Clark's 'Rainmaker' system, I was both curious and pessimistic in equal measure. I'm already familiar with the book, 'How To Become a Rainmaker' and thought that there might be some connection between the lessons in the book and what Matt is teaching.Though I was to find there is no direct link between the book from Jeffrey Fox and Matt Clark's coaching system, they both do have one thing in common - they're designed to help businesses generate leads!Matt's system with The Virtual Edge is specifically designed to help businesses 'Get 2 To 5 High-Value Leads Everyday Without Ads'. That seemed pretty intriguing to me and so Matt and I broke down the system in more detail on this episode.In addition to learning the structure of Matt's 'Rainmaker' system, we also discuss:Why it's important to become comfortable in the organic side of LinkedIn before starting your automation journeyWhy business owners need to take personal responsibility for marketing on LinkedInThe role of LinkedIn 'pick-up lines' in initiating connectionsHow to improve your LinkedIn profile in 20 minutes 😉CONNECT WITH MATT / THE VIRTUAL EDGE:https://thevirtualedge.com/https://www.facebook.com/TheVirtualEdge/https://www.linkedin.com/in/mattclarksaThe '20 Minute Profile Makeover': https://thevirtualedge.com/profile/CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttps://www.instagram.com/sitevisibility/https://www.youtube.com/user/SiteVisibilitygrow@sitevisibility.comCONNECT WITH SCOTT:https://firstname.lastname@example.orgSee you next week!
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