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Bjork Ostrom

Bjork Ostrom is co-founder of the Pinch of Yum food blog, founder of Food Blogger Pro, a membership website that teaches food bloggers how to start, grow, and monetize their blogs, developer of WP Tasty and Nutrifox, two popular plugins for food blogs and host of The Food Blogger Pro Podcast.
Recent episodes featuring Bjork Ostrom
228: Focus - The Freedom of a Niche with Isabel Orozco-Moore
The Food Blogger Pro Podcast
Rebranding a food blog, leaning into a niche, and Keep-Delegate-Delete lists with Isabel Orozco-Moore. ----- Welcome to episode 228 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore about leaning into a niche, delegating tasks, and more. Focus  It seems a little counterintuitive that finding a niche, or a specialized focus, can actually give you more freedom as a blogger, but that’s exactly what Isabel found when she decided to rebrand and really fine-tune her niche. By hunkering down and really focusing on Mexican cuisine, Isabel has been able to strengthen her brand and exercise her expertise. But that’s not all that Isabel and Bjork cover in this episode. In just four years, Isabel has gone all-in on turning her blog into a business, and this episode focuses on that journey. From monetization to hiring to delegating to getting nominated for a Saveur Award, we know you’ll find useful and actionable tips in this episode. Enjoy! In this episode, you’ll learn: How she was nominated for a Saveur Award How and why she rebranded her blog Why she decided to focus on her niche How she monetizes her blog How she hired a virtual assistant How to make a Keep-Delegate-Delete list How to get better at specific tasks Resources: Designing Your Life Loom Isabel Eats Follow Isabel on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
227: FBP Rewind - 5 Tips to Improve Your Food Photography with Rachel Korinek
The Food Blogger Pro Podcast
Why texture is important in food photography, how to capture shadows in food photography, and why color theory is important for food photography with Rachel Korinek. ----- Welcome to episode 227 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with food photographer, Rachel Korinek. 5 Tips to Improve Your Food Photography  It’s time for another FBP Rewind episode, and this one is extra special because we’re rewinding back to one of our top five most downloaded episodes, 5 Tips to Improve Your Food Photography with Rachel Korinek. Rachel is such a talented photographer, and this episode will help you fine-tune and tweak your photography to help create a more appealing and yummy visual. It’s a great episode, and we hope you can apply some of these tips and skills to your own photography. Let’s rewind! In this episode, you’ll learn: Why still life photography is difficult What a food stylist does Why it’s helpful to work with a team Why textured backgrounds are helpful How to capture shadows What negative fill is and how to work with diffused light Why layering is important in still life photography What color theory is The tools she recommends to have on hand Resources: Rachel’s free photography course @bealubas @foodstylingbackgrounds Erickson Surfaces Nikon 85mm f/1.8G lens Everything Food Conference Rachel’s masterclasses Two Loves Studio Follow Rachel on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
226: FBP Rewind - The Year of the Pivot with Melissa Coleman
The Food Blogger Pro Podcast
How to navigate the fall, the importance of play, and protecting the everyday with Melissa Coleman. ----- Welcome to episode 226 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Melissa Coleman called, “The Year of the Pivot.” The Year of the Pivot  We’re rewinding back to an episode we aired in December 2018 with Melissa Coleman, the blogger, author, and designer behind the blog, The Faux Martha. This episode is still one of our very favorite FBP Podcast episodes, and we think it’ll be helpful, especially since we’re already a month into the Q4 craziness that we typically face as food bloggers. I think Melissa’s experiences will resonate with you as she talks about why it’s important to play, how to recover from a “fall” in your business, and how to find what feeds your soul. This is such a great episode, and we’re so excited to re-share it with you today! In this episode, you’ll learn: What it was like to write a book Why she wanted to find a new direction How she navigated the fall Why it’s important to play What it means to protect the everyday Why it’s helpful to start with a problem and work to a solution How she’s preserving her asset How she approached hiring What’s next for her and her blog Resources: Todoist The Faux Martha The Minimalist Kitchen After the Fall The Horse Named Hustle Job Opening: Left Brain The Minimalist Kitchen Course Follow Melissa on Instagram 207: Consciously Uncoupling and Crafting the Ideal Workspace with Melissa Coleman If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
225: Your Questions Answered - Bjork Answers Your Blog Monetization, Content, and Social Questions
The Food Blogger Pro Podcast
Using your area of expertise to create content, using ads for your website, and the biggest earning potential from blogging. ----- Welcome to episode 225 of The Food Blogger Pro Podcast! This week on the podcast, Bjork answers some questions from a recent member Live Q&A. Your Questions Answered This is an exciting podcast episode because it will give you a taste of what it’s like to be a Food Blogger Pro member! We hold an exclusive Live Q&A with our members every single month, and during those Q&As, members can ask Bjork, Lindsay, and/or our experts any questions they have about blogging. In this episode of the podcast, Bjork takes some of the questions we didn’t get to during our most recent Live Q&A and answers them for our FBP Podcast fam. He answers some of our members’ questions about video, ads, social media, and monetization today. Live Q&A days are always some of our favorite days of the month, and we’re so excited to be able to give you a sneak peek into how these member-only events work. Enjoy! In this episode, you’ll learn: What Q&As look like on Food Blogger Pro If photos or videos are more important for a food blog How you can use ads for your website How to schedule your social media posts What can give you the most earning potential as a blogger How to build an audience using your area of expertise Resources: Slickstream Tasty Pins CoSchedule Tailwind Sprout Social 223: Full Potential – Extracting All of the Juice from Your Content with Bjork Ostrom If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
224: 5 Routines - Adding Structure to Your Day with Bjork Ostrom
The Food Blogger Pro Podcast
How to filter your emails, why you should create a morning routine, and how to perform quarterly Google Search Console reviews. ----- Welcome to episode 224 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the routines he has implemented to help him stay focused. 5 Routines  Routines can help you establish habits in your work and personal lives, and in this episode, Bjork covers some of the routines that have been the most impactful in his life. While you’re listening, we encourage you to take a look at your day to see where it might benefit from a routine. Maybe you can establish a new morning routine, or maybe you can find a way to make your inbox more manageable. We hope this episode gets you excited about the wonderful world of routines! In this episode, you’ll learn: Why it’s helpful to filter your emails How to label your emails Why Bjork likes morning routines How Bjork journals How to do a quarterly bank review When you should review Google Search Console Why it’s important to analyze the work you’re already doing How to process your inboxes How to evaluate your week Resources: Shoeboxed Things Asana Trello The Five Minute Journal 124: How to Level Up Your Life with UJ Ramdas Google Search Console course 165: Getting Things Done with David Allen If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
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Stats
Location
St Paul, Minnesota, USA
Episode Count
248
Podcast Count
3
Total Airtime
1 week, 1 day