Bjork Ostrom is co-founder of the Pinch of Yum food blog, founder of Food Blogger Pro, a membership website that teaches food bloggers how to start, grow, and monetize their blogs, developer of WP Tasty and Nutrifox, two popular plugins for food blogs and host of The Food Blogger Pro Podcast.
How outside funding affects a business, running a business with your significant other, and maintaining a healthy work-life balance with Russ and Natalie Monson. ----- Welcome to episode 287 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Russ and Natalie Monson about building online businesses. Entrepreneurial Balance  As entrepreneurs, business owners, and bloggers, we know that it’s sometimes tough to find balance between life and work. That’s what we’re focusing on in this interview with Russ and Natalie Monson from Super Healthy Kids and Prepear. Throughout their time as entrepreneurs, they’ve grown a food blog, built an app, received funding for their business, and more. In this episode, you’ll learn how they do it all while maintaining a healthy balance with their other responsibilities. In this episode, you’ll learn: How Russ and Natalie started working together How they started working on Super Healthy Kids full-time How they came up with the idea for Prepear How they found balance and a healthy relationship with their work How taking outside funding affects a business What it was like to get sued by Apple How Prepear works Resources: Super Healthy Kids Prepear Big Magic “I Was a Starter Wife”: Inside America’s Messiest Divorce Gumroad Reflecting on My Failure to Build a Billion-Dollar Company Marco Polo Apple goes after meal-prep company Prepear over its ‘similar’ logo Learn more about Prepear for food bloggers Email Russ -- russ@prepear.com Learn more about WP Tasty’s sale! If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Screening applicants, knowing you're ready to hire, and the best questions to ask in an interview with Emily Perron. ----- Welcome to episode 286 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about hiring freelance help. Build Your Team  One of the inevitable truths of running and growing your own business is that you’ll need to hire some help at some point. But how do you make sure that your job listing is as eye-catching and descriptive as it can be? How do you ask the right questions in an interview? How do you make sure you’re hiring the right person for the job? That’s what Emily is here to talk about today! In this episode, we dive deep into the world of hiring freelancers, from figuring out when it’s time to hire to all of the boxes you should check throughout the hiring process. In this episode, you’ll learn: The toughest parts of the hiring process The kinds of job listings that aren’t appealing to freelancers Why a hiring process is necessary What to include in an attractive job listing How to screen applicants How to ask the important questions in an interview Examples of candidate red flags The differences between freelancers and employees How to know when you’re ready to hire First roles that people hire for How to properly pay freelancers When to consider hiring How to work with Emily Resources: What to include in the contract when hiring a freelancer The first thing to do when thinking about hiring support What you don’t know about how long it takes to hire freelancers Google Forms Typeform Airtable Upwork Justworks Tara Teaspoon Gusto Fiverr Check out Emily’s site, get in touch, and follow her on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
How to pay attention to when you feel tension, focusing on your craft, and serving your audience as a blogger with Bjork Ostrom. ----- Welcome to episode 285 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to an episode we shared earlier this year about what to do when you feel like you’ve done everything. What To Do When You Feel Like You’ve Done Everything  I’m sure there has been a time in all of our blogging journeys where we feel like we’re doing everything we can, yet the traffic, income, subscriber, and/or follower numbers just aren’t moving. So what do you do then? What do you do when you feel like you’ve done everything you can? That’s what this episode is all about. Bjork will offer some high-level advice and specific strategies that you can implement when you’re feeling stuck. In this episode, you’ll learn: The importance of limiting comparison How to be flexible and understand what you’re trying to achieve What it means to focus on your craft Why posting frequency isn’t super important Why it might make sense to “niche down” How to serve your audience Resources: Lindsay’s personal Instagram account 003: Sally McKenney from Sally’s Baking Addiction on Creating Success 018: How to Build an Online Business Without Blogging with Jadah Sellner from Simple Green Smoothies If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
How to understand small business taxes, what S-Corp elections are, and how to review your blogging expenses every quarter with Bjork Ostrom. ----- Welcome to episode 284 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to an episode that will help you optimize your income and make more money from blogging. Making More Money Without Doing More Work  Welcome to our first FBP Rewind episode in this two-part series! Today, we’re rewinding back to a solo episode with Bjork where he talks about the ways you can maximize your blogging income. Between implementing smarter ways you can track your income to understanding different tax laws, this episode will help you implement some helpful money-making strategies in the new year. This episode is a great reminder that small tweaks in your day-to-day can help your business get to the next level. In this episode, you’ll learn: How business programs work How to track your mileage What purchases you can expense for your blog Why you should consider hiring a CPA When you should do an S-Corp election How you can hire help Why it’s helpful to review your expenses every quarter How home office deductions work How to be proactive and ask for a raise Resources: Apple Business Automatic Bill Shark Download our free ebook, 16 Ways You Can Monetize Your Site If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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Creator Details

Location
St Paul, Minnesota, USA
Episode Count
311
Podcast Count
3
Total Airtime
1 week, 3 days
PCID
Podchaser Creator ID logo 626219