Bryan Barletta (He/Him) is the voice behind Sounds Profitable. He started in the adtech industry so long ago that they used to ask, “Mobile advertising? Like on taxis?” (2008) before shifting into podcasting in 2015. His goal is to make in-depth adtech more accessible for readers and listeners. And, yes, it is sunny and warm in Austin today.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by James Cridland of Podnews and Bryan Barletta of the Sounds Profitable newsletter. This is a two-hour marathon session where we talk on a very wide range of topics, RSS, adtech, the future of podcasting, dynamics in play by the big players. This is a deep dive into what is happening now in the podcasting space. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036 The post Podcast Movement Virtual #406 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by James Cridland of Podnews and Bryan Barletta of the Sounds Profitable newsletter. This is a two-hour marathon session where we talk on a very wide range of topics, RSS, adtech, the future of podcasting, dynamics in play by the big players. This is a deep dive into what is happening now in the podcasting space. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036 The post Podcast Movement Virtual #406 appeared first on New Media Show.
There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Profitable to share his insider knowledge. We talk about the importance of brand safety and how dynamic ad insertion helps protect both podcasts and advertisers. Bryan tells me how effective geo-targeting is and what data we should be focused on. We also cover Apples privacy updates and how that will affect podcasts moving forward. Learn more about Bryan Barletta.
We are targeted by advertising every day as a consumer, but within podcasting targeting to specific end users is still difficult using the current landscape. In this episode we talk about how geolocation needs to evolve and where is it currently possible to target listeners already.It as a fascinating conversation on some technology that most people might be aware of but not really understand how it works, Bryan is starting a partnership with PodNews to bring more information to podcasters about how to use advertising within their business effectively in a feature called Sounds Profitable. Bryan recent published an article on Medium.com on how geolocation works and how it currently has a 50/50 change of getting it right when testing on a cell phone. Key Topics:What about Sounds Profitable got him really excited to launch it (0:51)Is the Podcast world privacy complaint when it comes to the ever-changing landscape of end user privacy (4:26)Why geolocation technology isn’t yet useful for podcasters (9:11)Is it really possible to target a podcast advertisement to a specific geolocation (8:14)Why other forms of online media don’t see such a targeting issues as seen in podcasting (14:07)Where is the future of podcast advertising going as Spotify seeks more exclusive podcast to join its network (16:19)Website link: http://soundsprofitable.com/ Social Links:Medium: https://medium.com/@bryanbarlettaLinkedIn: https://www.linkedin.com/in/bryanbarletta/Thanks for Listening!Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com.Follow Mathew on Social Media to stay up to date on Podcast Me Anything - Facebook | Twitter | Instagram | LinkedIn
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Creator Details

Birthdate
Jan 31st, 1986
Location
Austin, Texas, United States of America
Episode Count
4
Podcast Count
4
Total Airtime
5 hours, 7 minutes
PCID
Podchaser Creator ID logo 328149