Chandler Bolt Podcast Image

Chandler Bolt

Chandler Bolt is host of the Self-Publishing School podcast and author of six bestselling books.
Recent episodes featuring Chandler Bolt
Ideas: Chandler Bolt — Self-Publishing School, Published, and Book Launch
Ideas with Adam Smith
On this episode, I talk with Chandler Bolt about his book, Published.: The Proven Path From Blank Page To Published Author. We discuss his story, how to self-publish a book the right way, when to choose self-publishing over a traditional publisher, and much more. If you are thinking of writing a book, you’ll want to listen to this episode.  Please make sure to subscribe and leave a review. It helps other people find the podcast. If unable to use audio player, click here to listen in browser.  *Show notes link: https://self-publishingschool.com/how-to-write-a-book/ The post Ideas: Chandler Bolt — Self-Publishing School, Published, and Book Launch appeared first on Adam Kirk Smith.
SPS 044: Using A Free + Shipping Book Funnel  with Anik Singal
Self Publishing School : Learn How To Write A Book And Grow Your Business
Anik Singal the founder and CEO of Lurn is here today to talk about his book Circle of Profit. He is one of today’s most successful digital publishing marketers. He specializes in product launches, building backends, and having funnels that lead to conversions. He also teaches people how to create their own line passion-based businesses. Today we talk about how he wrote his first book and how his writing process has evolved over time. He shares great tips like writing an outline, using dictation, and just starting. He talks about some of the fear and hesitation he had, and how he overcame that. He also shares his funnel technique where he gave his book away for free, while still making a profit. Anik talks about how to create a book and book launch that serves your unique purpose. You can find Anik here: Lurn Anik Singal on Facebook Anik Singal on LinkedIn Show Notes [01:12] Anik has written a lot of training and free reports. He also wanted to say that he wrote a book. He knows it comes with a level of credibility. [02:16] He was actually scared to write a book. [02:58] He decided not to be fear driven. Then he started focusing on the book writing process. He also realized that his book needed the deeper purpose. [03:39] He realized he can use his book as a lead generation tool and have a funnel behind it. A book serves as the best first thing or tripwire offer. [04:37] He decided to write the book in an environment that he was comfortable with. He needed momentum with his first book. [05:08] He decided to call his book a really long free report. [05:47] He took five days off and decided to write a book. He decided to just write and leave it to the editor to make it perfect. [06:37] They self published with a Kindle version and they create space hardcover. They have sold close to 50,000 books. [07:10] He's writing two other books now. He has the process down with outlines and bullet points. He records his voice. Then has it transcribed. Then sends it to an editor or he edits it. [08:03] He is focusing internally on book marketing and publishing. [09:23] The biggest lessons learned were that writing on blank paper is a lot harder than using bullet points and dictating. This gets him going even if the final finished product is much different. [10:49] If you nail a great title, a book will sell itself. Books have great credibility and are tied to knowledge. They also created an affiliate program that tied into one of their information products. This was incentive for affiliates to promote the book. [13:53] Anik likes to use his own network to distribute his content. With his own network, he can own the data and the email addresses behind the sells. [15:03] He can also offer training. This facilitates him financially and helps his a customer gain more knowledge. [15:51] When someone buys a book Anik does have upsells. The average book buyer is transacting about $26 before leaving his cart. He's actually able to make a profit by giving the book away for free and having an upsell and basically getting paid to acquire leads. [19:08] The strongest word ever invented in the history of marketing is free. [20:52] Books make you into an expert and give you authority and a following. People even quote you. [21:54] His $25 funnel has a $47 bump and a $197 upsell and a $97 down sell. [23:59]10 days into the book they start a second funnel. Phase 1 of this funnel is about email marketing. Then phase 2 is about information products. This is a second funnel that matches the flow of the book. [27:48] Dropping the price doesn't make your conversions increase. The more plain the video was the better the conversion. [30:30] Sometimes to see an increase in conversions, you can actually raise the price. [31:23] Facebook ads are something you need to learn how to scale. [33:35] He can spend about $15 in ads marketing his book. [34:57] The publishing company will help Anik's internal goals when it comes to scale. To be a publisher you have to publish at least five different authors. [36:21] Being a publisher fits in with Anik's business model. Today is the best day to be an author. [37:17] He would also consider traditionally publishing books [38:42] Anik shares how we got endorsements from Robert Kiyosaki and Les Brown. [40:19] He was shaking when he met Robert Kiyosaki it was really a great honor. [41:08] He promotes his book wherever he goes and always carries a copy with him.  This is his message to the world and he asks for endorsements whenever he can. [41:48] Stop thinking and start doing. When you are passionate about something it will come out. [43:57] Also it helps to write an outline. Links and Resources: self-publishingschool.com Spsfreetraining.com Circle of Profit Recorder Plus Rev Robert Kiyosaki Les Brown Lurn Anik Singal on Facebook Anik Singal on LinkedIn
SPS 043: The Getting Things Done Approach to Writing Your First Book with David Allen
Self Publishing School : Learn How To Write A Book And Grow Your Business
David Allen is the author of Getting Things Done the book that many refer to as the productivity bible. David has 35 years experience as a management consultant and executive coach, but he is best known as the personal productivity guru behind the Getting Things Done Method. He is also known as the GTD Guy. David believes in having a relaxed balance of perspective and control, by getting things off of your mind, so you are free of stress and can achieve a “mind like water”.  The GTD work-life balance system has helped countless individuals and organizations bring order to chaos. David is considered the leading authority in organization and personal productivity. Today, we discuss the GTD approach to book writing and the power of getting things done.   You can find David here: Getting Things Done @gtdguy on Twitter Books by David Allen Getting Things Done: The Art of Stress-Free Productivity David Allen on LinkedIn David Allen on Instagram David Allen on Facebook Ready for Anything Making It All Work   Show Notes [01:10] It took David 25 years to figure out that what he had figured out was unique. [02:09] David decided to write the manual on what he had figured out. [02:33] He spent a day with an advisory group. To talk about writing a book or manual. [03:31] In 1997, he decided to get his life out of his head and write Getting Things Done. [04:02] He had no idea the movement that his book would spark. [04:48] He had high anticipation, but no expectation. There was still a lot of time management and organization information already out there. [06:12] Making his vision available for the rest of the world. [06:38] First, David did research about how to write a book. How writing the business plan for the book was agonizing and productive. [08:56] How a publisher suggested that a broad book would offer more value. He also suggested that David get an agent. He still has the same agent today. [10:08] David had been capturing ideas with mind mapping software. Then he wrote a business plan. Then a crude outline of the book and content which included his earlier notes organized. [12:12] It took a year to make it a real project. The next year was writing the first draft that didn't work. [12:58] David discovered that books and seminars are different. He also wrote reviews for his book first and raised the bar too high for what he needed to create. [13:55] He threw away his first draft and started again. He wanted people to see the methodology sooner. Then he wrote the book in three parts: methodology, implementation, how cool the outcome could be. This took another year. [15:06] The fourth year was spent creating the title, book cover, etc. [15:55] One of the most impactful things David did was let a line editor clean up his work. He rewrote his book with their edits to learn to think about simplifying what he was saying. [17:15] Editing was the art. This changed his writing from then on. He now tries to simplify and say things in the shortest way. [18:02] How a book is a very intimate thing. You need to reach readers with an idea of nurturing and support and making things easy and fun. [18:46] Talking with a reader as if you have your hand on their shoulder. [19:26] Writing requires bandwidth and freedom of time. David needed at least four hours with nothing else to do to get into the flow of writing. [20:22] Structuring time to write depends on your life, but everyone needs to block out time when they can think best. You need freedom of consciousness to write. [22:06] Writing takes dedicated time. It can't be done between the lines. [22:25] Get everything meaningful out of your head and clarify actions. You can only feel good about what you are not doing when you know what you are to doing. [23:27] Have a place to capture any idea that might be relevant. From mind mapping to Word docs. Don't lose your raw data. [24:21] Have a process for a trusted capture system to get to a rough draft. The rough draft gets things going. [24:48] Build quality time take your raw data and blueprint and follow the path. [25:15] Redrafting edits can teach you a lot. Using as few words as possible. [28:31] How it was fun working with a ghost writer on David's second book Ready for Anything.  [29:35] How most business books are ghost written they aren't usually written by the guru. [31:25] Finding a format with categories or common themes and how they tie together. [32:56] You can't write a book without blocking quality time. Create a marketplace with the idea for your book and have one place for your ideas. Ask yourself why you want to do it.   Links and Resources: self-publishingschool.com Spsfreetraining.com Getting Things Done @gtdguy on Twitter Books by David Allen Getting Things Done: The Art of Stress-Free Productivity David Allen on LinkedIn David Allen on Instagram David Allen on Facebook Ready for Anything Making It All Work
SPS 042: Writing Words That Sell Your Books with Ray Edwards
Self Publishing School : Learn How To Write A Book And Grow Your Business
Have you ever thought that writing a book is the same as copywriting or writing a sales letter? Copywriter and bestselling author Ray Edwards believes just that. On today’s show, Ray shares his PASTOR framework that he uses for writing sales letters and how he expanded it to write his first book. He also shares his morning routine, the tools he uses, and a secret tip to never run out of topics to write about. Ray Edwards is a communication strategist, copywriter, bestselling speaker, host of a top iTunes business podcast, and bestselling author. He has worked with Fortune 500 companies and with some of the most powerful voices in leadership and business today. His clients include Tony Robbins, Jack Canfield, Mark Victor Hansen and many more. He has been featured on top publications like Forbes, Social Media Examiner, and Entrepreneur. This is a great episode where we talk about content creation, writing words that sell, and more.   You can find Ray here: Ray Edwards Website Books by Ray Edwards The Ray Edwards Show Ray Edwards on LinkedIn @RayEdwards on Twitter   Show Notes [01:38] How Ray has always enjoyed writing, and how it occurred to him that he could make a living writing. [02:13] He had always dreamed of writing books. [02:35] Ray was interested in the artist part of writing, but not the starving part. He knew that he could sell and write. [03:11] The reason for Ray's first book was to write down the answers to the questions he is continually asked. [04:01] We are always looking for a fresh new voice. If you don't put your message out there, no one will hear you. [04:54] Ray has made millions of dollars indirectly off of his book. [05:33] Ray has an organized process for studying and reading and then puts it into an outline. Then he puts it together and reaches a conclusion. [06:18] A book is selling a group of ideas and practices. [06:36] Copywriters need to write the way they speak. James Patterson breaks all of the writing rules. [07:28] What's the idea, conclusion, and the path to get there. [07:47] The pastor framework. A shepherd takes care of the flock. With a pastor framework you are being a shepherd with your customers and have their best interest at heart. This takes the negative out of selling. [08:56] Person, problem, and pain. You need to understand these things when writing. [10:02] Amplify. Amplify the pain or aspiration. [11:31] Story, struggle, solution and system. Tell your story, struggle, solution, and system. [12:22] Testimony and transformation. Share other people's stories about how they used your solution. [13:11] Offer this is what I have to sell you and how much it costs. 20% of time talking about deliverables. [14:13] Request a response or ask for the sale. This is the Pastor framework: person, amplify, story, testimony, offer, and request. [16:02] Writing a book is like a fractal with the same structure. Every chapter stands on its own. [17:34] Blinding flash of the obvious. How Ray's sales copy framework was also great for writing a book. [19:49] How Ray stays fresh and keep the content coming. Read a lot and write a lot. [21:26] How a paid mastermind is a lot of work, but it is a great way to get ideas. [22:03] How Ray has a file of titles in Evernote that will be posts or book chapters or other content. [22:43] Ray is always reading two books at a time. The bible, then something spiritual and nonfiction. Then he journals about what he has read. He also has a writing time set aside each day and he scrolls through his titles and finds something to write about. [25:34] Ray can dictate about 125 words a minute and then send it off to Rev and then have it edited. [26:33] It depends on Ray's mood whether he dictates or types his writing. The important part is getting the first draft out when writing a book. [27:20] On big projects he maps stuff out and then dictates word for word. [28:10] We are in an age that it is so easy to dictate, we don't have to long-form write. [31:00] After fast dictation get your transcript back and go through it. Then send it to an editor who makes it correct then fix that and make it a little less correct. [33:17] The paradigm shift of creating fast manuscripts through dictation. [34:47] Having titles of books and chapter titles that read like a headline. Selling your book with the first chapter of the book. Create something visceral that grabs people. Sell people in the first sentences of the chapter. [38:26] Stop thinking and start writing. Just do it. All you need is you and a message. [39:32] If you want to be a writer, you would be a writer.   Links and Resources: self-publishingschool.com Spsfreetraining.com James Patterson Tim Ferris On Writing Texture App Evernote Day One Rev Dragon Naturally Speaking James Malinchak Big Money Speaker Boot Camp Decisive Ray Edwards Website Books by Ray Edwards The Ray Edwards Show Ray Edwards on LinkedIn @RayEdwards on Twitter
SPS 041: Using Books to Drive Product Launches with Danny Iny
Self Publishing School : Learn How To Write A Book And Grow Your Business
There needs to be a driving force behind product launches. Danny Iny has found that using books is the perfect driver. Danny is the founder of Mirasee, the host of the Business Reimagined Podcast, and bestselling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich. He is also the creator of the Audience Business Masterclass and Course Builder’s Laboratory which has graduated over 5000 value driven entrepreneurs. Danny is on top of his game, and a great friend of mine. He doesn’t lose sight of the importance of impact and making a difference in people’s lives. Today, we talk about mistakes Danny made with his very first book. The tactics he used to write and market his official first book, and the importance of creating value for everyone you are involved with from readers to customers and collaborators.   You can find Danny here: Mirasee @DannyIny on Twitter Books by Danny Iny Danny Iny on LinkedIn Engagement from Scratch! The Audience Revolution Teach and Grow Rich Audience Business Masterclass Course Builder’s Laboratory Business Reimagined Podcast   Show Notes [01:37] Danny's actual first book was a book about writing published in 2006. It' a self-published book and Danny knew nothing about marketing. The lesson learned from this book was that he needed to learn about marketing. [03:13] In 2011, he published Engagement from Scratch! this was a compilation book about building engagement with your audience. [04:00] This book was about building an audience when you don't have one. This book put Danny on the map and grew his initial audience. [05:36] His co-authors were people who had an audience and reach that he worked hard to build a relationship with. These people are rock stars now and it helped Danny build his reach. [06:40] Danny was guest posting everywhere. His pitch invited people to contribute a chapter. [10:32] When asking present what is in it for them and be honest about it. [11:27] His strategy was to glean knowledge and get extra promotion from his guest authors for the book. He also sent each co-author two or three copies. [13:03] Measuring up against expectations of people who help you out. [14:40] The large amount of people who get a book deal and then don't deliver. [15:17] With self-published books, you can control everything. [16:32] How giving away free books actually boosted sales and helped Danny's career. [18:13] Having a book support team of people with an audience. [20:01] If people download a book from your website, you can reach out to them. Danny told his list he was available for podcast interviews. [23:59] Using the book itself as part of the prelaunch process. [25:04] People look at things differently when they are learning as opposed to being sold to. [25:54] The importance of delivering real value and information in a way that people are receptive to it. [26:41] How a real book can be powerful. Educate the market and help readers accomplish something meaningful. [28:04] More people will optin in for a download rather than a video. The pages of your book determine how much people will read. [31:49] Properly resourced projects tend to do well. [32:52] The book should be great, but your offer is the core of what you are doing. [34:43] Structure of a launch. First video helps people to see an opportunity that wasn't there before. Second video helping them to see that it is possible for them. Overcome objections. Third video show what life can be like after the journey. [36:52] 1 star reviews can be frustrating, just accept it and move on. [38:35] Books as a long term play. It leads into a launch or an evergreen offer. A book is part of your body and work. The more you create the more visible it is. Create great stuff and write a great book. [40:25] When cool things happen it is not a surprise. Writing something great will attract a higher caliber or better fit of students or customers. [42:29] Think about why you want to write and publish a book. Don't have things that are just steps in the ladder.   Links and Resources: self-publishingschool.com Spsfreetraining.com Mitch Joel Guy Kawasaki Seth Godin Copyblogger Self-Publishing Summit Disrupted Mirasee @DannyIny on Twitter Books by Danny Iny Danny Iny on LinkedIn Engagement from Scratch! The Audience Revolution Teach and Grow Rich Audience Business Masterclass Course Builder’s Laboratory Business Reimagined Podcast
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Stats
Episode Count
51
Podcast Count
7
Total Airtime
1 day, 14 hours