Christopher S. Penn is a Labeled a visionary in new media with an intuitive sense for how marketing and community outreach should be done, he is co-founder of the groundbreaking PodCamp New Media Community unConference, and co-host of the Marketing Over Coffee marketing Podcast.
In this Marketing Over Coffee: Learn About Doing Business in Asia with Steve McGinnes Direct Link to File Brought to you by our sponsors: Azlo and Trust Insights Trillions of dollars of mistakes have gone into this book! How a 3 day trip turned into 15 years Putting people first Performance is variable but character is timeless Change your view from quarterly to human history 11:07 – 12:58 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC Russia is a lot more like Asia than it’s like Europe or the United States? The impact of Covid on Singapore When the benign dictatorship gets better results 25:03 Check out the Trust Insights Google Analytics and Google Tag Manager 11 Point Checkup! For just $500 get your report to see what needs to be done so that Google Analytics can start working for you! Why nepotism is a better bet when you take a long term view Watching the Marlboro Man fail in China Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog – get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. The post Surfing the Asian Wave with Steve McGinnes appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: We’re on Summer Break but Christopher Lochhead offered to share his interview with Rick Bennett! Direct Link to File Brought to you by our sponsors: WordStream and Klaviyo Marketing that causes emergency board meetings and CEO firings at my competitors He tests 20 ideas a day on Facebook “What I do is not politically correct, it’s tough to find CEOs who have the guts to do what I do…. Ads that attack like speed crazed wolverines” Ellison’s Law: You’re not allowed to say anything that one of your competitors could say. Demoralize the generals, inspire your investors, employees are motivated, customers know they have a winner, your sales force is confident God Hates Cowards Learning the most from your losses is not entirely true Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! “Marketing is too important to be left to the marketing department” Where startups go to die 42:24 "None of that exists, not a fuckin’ none of it" Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Chateau de Neuf Super Ding Dong Marc Benioff is Larry with a conscience 11 Point Google Analytics Checklist – Get Checked! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog – get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. The post Rick Bennett and Christopher Lochhead appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about Crisis Comms, Search Console, Portrait TVs, and more! Direct Link to File Brought to you by our sponsors:LinkedIn and Klaviyo The Story John Refuses to Talk About Why Crisis Comms Has to Be Hands On Boston Dynamics Robot for $74.5k Why Search Console and GA don’t match 7:40 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! GA not using bounce rate for rankings Pairwise comparison of documents for ranking purposes Limit Social Posts to once a day on LinkedIn? Video games shine in economic downturn 16:21 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Samsung Sero TV 43in rotating TV that syncs to your phone $300 keyboard for your iPad? iPhone 12 How to pitch MoC, why to sponsor MoC Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog – get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. The post John & Chris’ Wild West Robot Ranch appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about NY Times Best Selling Author Jonah Berger’s New Book The Catalyst! Direct Link to File Brought to you by our sponsors:LinkedIn and Klaviyo The 5 Techniques to change someone’s mind Not Pushing, but removing the obstacles to change Reactance and the freedom of choice Changing it up with the case studies The power of the menu 9:41 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Reducing the distance Confirmation bias Asking for less 17:22 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Eliminating risk is not the same thing as eliminating uncertainty Overcoming switching costs The cost benefit timing gap Going through times of tremendous stress are actually change opportunities Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog – get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. The post Jonah Berger on How to Change Anyone’s Mind appeared first on Marketing Over Coffee Marketing Podcast.
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Creator Details

Location
Boston, MA, USA
Episode Count
278
Podcast Count
1