Craig Hewitt is an entrepreneur and founder of Castos and PodcastMotor.
On today’s episode, Craig talks with Ben Pines, the Head of Content and Product Evangelist of Elementor. Ben is a  marketing expert that has developed several successful online ventures in the past few years, one of which is Elementor, the most popular website builder for Wordpress. Both Elementor and Castos help enable creators to make and share content with their audience. We are going to focus on debunking the myths around how easy it is to be a content creator and run a successful online business. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. Thank you so much!  Today you’ll learn about: What does it really mean to be a content creator? The current trends in the industry Why people become content creators The importance of credentials Mistakes that new content creators make Starting out without a plan Not thinking of it as a business The transparency of the industry Inspiration and mentors in the space Being a brand in the industry and the risk involved Making a stance as a company The difficulty to succeed in the email marketing space Ben’s interactions with customers and their practices behind the scenes of Elementor Audible and podcasting habits What we can learn from classic literature and other content creators Resources/Links: Elementor, website: https://elementor.com/  Elementor, YouTube: https://www.youtube.com/channel/UCt9kG_EDX8zwGSC1-ycJJVA  Castos, website: Castos.com/ Castos, YouTube: https://www.youtube.com/castos 
On today’s episode, I’m talking about five videos on the Castos YouTube page, which will help streamline the podcasting process. It doesn’t matter if you’re a podcasting veteran or if you’re new to the podcasting world, there’s information in there for everyone. I hope you find these five videos helpful.  If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. Thank you so much!  Today you’ll learn about: Five YouTube videos that will help new podcasters: Creating a podcast checklist using Notion templates The ins-and-outs of Auphonic  A 2020 guide to podcast equipment How you can use Canva to edit a podcast brief  Elementor Templates using Seriously Simple Podcasting WordPress Plugin Resources/Links: Castos, website: Castos.com/ Castos, YouTube: https://www.youtube.com/castos   Design a podcast brief using Canva: https://www.youtube.com/watch?v=KpvO7EWEgJI    Canva: https://www.canva.com/  Podcast Equipment Guide 2020: https://www.youtube.com/watch?v=RFTwXIZbVAY   Elementor Templates using Seriously Simple Podcasting Plugin: https://www.youtube.com/watch?v=qUvlSOxyIu8   Use Auphonic to make your podcast sound better: https://www.youtube.com/watch?v=HV6NiCtGUAQ   Podcast Checklist using Notion https://www.youtube.com/watch?v=6FY0b5RdWmg 
In this episode Matt and Craig look back at the first iteration of Castos' podcast. Questions that we (and you if you've ever 'podfaded') are asking ourselves are:  Why did the podcast not stick the first time? What are we doing differently this time around?  The new Audience podcast is resonating with our listeners a lot...why is that?  Are there system or process things we can do to make running the podcast easier and more sustainable for the long run?  Once you have solid answers to these questions a few patterns typically start to emerge about why some podcasts are successful and we stick with them, and why others start, stop, and ultimately fail.   Having the two podcasts that we've run here at Castos to compare and contrast is a good case study in what to do, and what not to do, for us all. 
In this episode (recorded on Election Day), Dave and Craig are talking about the big topics: elections in the United States and Black Friday. This 2020 election has been about straddling lines: blue versus red, mail-in ballots versus in-person voting, etc. Craig talks about explaining the electorate voting system to adults and how difficult that is. Both Dave and Craig talk about their predictions, silent Trump supporters, and the potential for shenanigans. On the business side of things, Dave and Craig brainstorm techniques and ideas for Black Friday. What role does loyalty play in Black Friday deals? And how do you do that with a SaaS? What about the quality of customers? What about retention? They also touch base on Dave’s search for a new marketing person and chat about autoscaling. Send us an email at podcast@roguestartups.com. And as always, if you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give us a review on iTunes. We’ll see you next week! Resources:  Recapture.io Castos
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Creator Details

Episode Count
366
Podcast Count
16
Total Airtime
1 week, 2 days
PCID
Podchaser Creator ID logo 926506