This week on the podcast we have Darla Powell. Darla brings a fun, genuine down-to-earth approach to designing beautiful spaces--serious emphasis on the fun! Since she launched her career in 2016, clients have fallen in love with her work, growing her business almost exclusively by word of mouth. But don't let that fool you, Darla also has an amazing Instagram game and her blog is top notch. Join us as she tells us how she grew her Instagram, why she changed her Instagram strategy, and what she has coming up next.
Welcome to today's Where Are They Now show, where we will be re-interviewing Darla Powell, from Darla Powell Interiors in Southern Florida. Darla originally appeared in episode #203, where she shared a lot of information about how she got her business off the ground and right out of the gate within the first seven months. On today's show, you will learn about everything that Darla has managed to accomplish over the last year- and she will also be announcing something brand-new, which will be making its debut on the podcast today! Listen in to find out more. Darla has a fun, genuine and down-to-earth approach to the designing of beautiful spaces. Since she launched her career in 2016, she has grown her business almost exclusively by word-of-mouth and her clients have really fallen in love with her work! In her past life, Darla spent almost twenty years as a Detective Sergeant in Miami Florida, so one might say that she is an expert on the importance of having complete tranquility at home after a stressful day at work! Also, her background has carried over many hidden perks- including a strong sense of integrity, accountability and a ready-for-anything-ness that is key for home renovation projects. Darla's career transformation was fueled by her need to express her boundless creativity. She spent her childhood summers rummaging through her grandmother's antique store where she developed an extensive knowledge of antiques, collectibles and of pieces that look perfect together, so Darla's refined eye definitely sees those diamonds hiding in the rough! Above all, Darla really loves creating rooms that are gorgeous, elegant and soothing, so listen in now to find out what she has to share with you on the show today. Show highlights: Darla talks about some of the things she's learned over the last year. The difference that the hiring of assistants has made to the growth of Darla's business. How Darla re-invented herself at the age of fifty. Why Darla has begun to delegate outside of her particular zone of genius. Why Darla's company has grown by leaps and bounds over the last year. Starting a business costs money, so you really need to have a plan. Some of the more challenging moments when Darla first started out as a designer. Darla's initial fears about raising her rates. The kind of clients that Darla attracted when she was charging lower rates. Finding your sweet spot in order to attract your ideal client. How Darla managed to attract the huge number of Instagram followers that she has! Keeping abreast with the latest Facebook algorithms. The importance of being authentic and engaging quality followers on social media. Using rich pins on Pinterest to drive traffic to your website. The awesome clients that Darla has attracted through social media. The benefits of sharing other people's work on social media. All about Darla's exciting, soon-to-be-launched new venture- Wingnutsocial.com. Other episodes mentioned in this show: Barbara Viteri (Designerlebrity) #155 Allison Fannin #223 Leslie Carothers #209 Summer Tannhauser #292 Resources mentioned on the show: Website: Darla Powell Interiors Website: Wingnut Social Instagram: @darlapowellinteriors Instagram: @wingnutsocial Facebook: Darla Powell Interiors Twitter: @wingnutsocial Book: The Big Leap by Gay Hendricks
The guest for today's show is the truly remarkable Darla Powell, of Darla Powell Interiors, in Florida. Darla and LuAnn initially became friends through the social media of the podcast and then continued their friendship with conversations on the Designer Facebook Groups that they were both in and also through Instagram. It's not unusual for LuAnn to become friends with the people that she interviews for the podcast, and she and Darla also have a few friends in common (Mark McDonough from Tastefully Inspired and Karina from Superior K Interiors), so she really thought she knew all about her, until she went out and did her research for the interview. Then she was truly surprised to learn a few things about Darla that she didn't know before! Listen in to find out all about these surprising details. Mark McDonough was actually the person who suggested to LuAnn that she should consider having Darla on the show. He pointed out that this was a second career for her and that she was going to be a truly amazing Interior Designer, as she was really putting her all into it, after having retired from her first career. Listen in now, to find out more about Darla and how she came to be doing what she does now. Show highlights: Darla talks to LuAnn about her first career- in Law Enforcement, for eighteen and a half years, as a Detective Sargent with the Miami-Dade Police Department, where she thought about quitting her job and becoming an Interior Designer almost every day! Darla talks about her long journey from Law Enforcement to Interior Design. How Darla really became really motivated to become an Interior Designer, after listening to one of LuAnn's podcasts, with Mark McDonough. Darla's Instagram is only seven or eight months old and it already has way over seven thousand followers! The biggest tip that Mark McDonough gave to Darla, about finding brands that align with her work and commenting on their posts straight away. The great value in taking the time to be genuine and really engaging with people on social media. This makes you human and really helps your brand- and gets people to stay with you. As long as you're putting out great content, your fans will still love you, even if you don't follow them back. LuAnn and Darla discuss the portfolio which is up on Darla's website, which is actually her entire own home, done on a limited budget. Darla talks about the fabulous blog, which is called Wing-nuts and Wallpaper and really reflects her brand voice. How Darla boosts her following with her blog and with her Facebook posts. How Nicole Heimer, (Episode #125) a really rockstar brander, has really helped Darla. Some areas where Darla has felt a bit overwhelmed with her new career and what she's found helpful at these times. How Susan Winterstein really helped Darla with her process, with an organized chart to inform the client about the whole design process. Why Darla quit her first career way sooner than she originally intended to do so. Links: Darla's website: www.darlapowell.com, where you will also find Darla's blog, Wing-nuts and Wallpaper. Resource: Business of Design, Volume 3- Win The Flat Fee Game by Kimberley Seldon