David Hooper is an American marketing professional and broadcaster. His latest book is Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. He can be heard weekly on the syndicated radio show, Music Business Radio.
Recent episodes featuring David Hooper
Day #14 - The Heart-Breaker
Build A Big Podcast - The Marketing Podcast For Podcasters
Over the last couple of days, you've talked about some of the common misconceptions and hurdles that are holding your listeners back. Now it's time to talk about the results of what happens when your listeners don't take the action necessary to work through these misconceptions and hurdles. You're not a nameless, faceless "host." If people wanted that, they can get it all day (and night) long on broadcast radio. So we're going to look at the issues your listeners are facing in a very real, human, and emotional way... Mentioned: How Podcasting Is Helping Me Embrace My Stutter (James Hayden) My Stuttering Life (Pedro Pena) The Perfect Podcaster Isn't Perfect To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.       
Day #13 - Common Misconceptions (w/ Blooper Reel)
Build A Big Podcast - The Marketing Podcast For Podcasters
Your podcast listeners, like all people, have a few misconceptions. And these misconceptions are getting in the way of them getting where they need to go. But these misconceptions can be a great opportunity when it comes to listeners getting really connected with you as a podcast host... To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.       
Day #12 - Podcast Listener Hurdles
Build A Big Podcast - The Marketing Podcast For Podcasters
If you want a BIG podcast, whether your format is solo, co-hosted, or interview, you need to know your listeners. I encourage all hosts do set up one-on-one meetings with listeners on a regular basis to keep in touch with where they are and what they're looking for. When you do this, you'll start to notice patterns. One of those patterns is specific "hurdles" your listeners are dealing with that keep them where they are if not handled properly. This episode is about those listener hurdles and how to go over them, under them, around them, and through them. To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.        
Day #11 - Mistakes
Build A Big Podcast - The Marketing Podcast For Podcasters
The people who listen to your podcast are making mistakes. If you talk to them often, and you should, you'll start to see patterns – the same mistakes made over and over. Talking about common mistakes listeners are making on your podcast and can show them three things: Social Proof - It shows that "other people" are listening to you. It shows you have an awareness of a common issue (and teases a solution). It may build rapport if you've been through that issue yourself and want to share the experience. On a more general level, this is another opportunity for you to get personal, build rapport, and show your humanity. Nobody wants to listen to a robot, yet that's what so many upcoming solo (and non-solo) podcasters broadcast to listeners when trying to be flawless. Mentioned On The Episode 3 Mistakes I Made When I Started My First Podcast To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.        
Day #10 - Mentorship
Build A Big Podcast - The Marketing Podcast For Podcasters
I don't believe in the concept of the "self-made man." Everybody has help along the way and we're all influenced by others, even if that influence shows us what not to do. This is especially true when it comes to the subjects we podcast about. If you care about something enough to podcast about it, you've had a lot of help when it comes to formulating your thoughts and opinions on the subject. That's the story I want to know. To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.        
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Location
Nashville, TN, USA
Episode Count
786
Podcast Count
23
Total Airtime
3 days, 19 hours