David Mauro is the host of Brandology Podcast. He is a leader in the technology sector for a national organization. David regularly conducts public speaking events and live presentations on topics of Leadership Best Practices, Cybersecurity Awareness & Policy Training, and Branding to industry groups and non-profits.
Engaging and Fun interview with Tim and Terry Hyland on their massively successful brand, Hyland Insurance. Filled with great insight from decades of experience in starting and developing and persisting in business, with common pitfalls overcome and challenges met along the way. A main key to their success is Persistence, which is the central message in this interesting discussion and interview. Come listen and gain access to how an multi-generational brand was created from scratch at an economically risky time. Producer Christopher Cronkite assist in production. There’s also a great game of Brand-Culture Trivia is played too! Visit HYLAND INSURANCE at : https://hylandins.net/ (https://hylandins.net/) Visit Terry Hyland on LinkedIN in at : https://www.linkedin.com/in/terry-hyland-6532a96/ (https://www.linkedin.com/in/terry-hyland-6532a96/) Follow us & Download Episodes! Find us at: https://brandology.captivate.fm/ (https://brandology.captivate.fm/) Watch the Video here: https://www.youtube.com/channel/UCNrU8kX3b4M8ZiQ-GW7Z1yg (https://www.youtube.com/channel/UCNrU8kX3b4M8ZiQ-GW7Z1yg) Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Support this podcast
Welcome to this brand story episode about the rise of how a Stanford drop-out turned into the youngest female billionaire. This is the epic tale of ELIZABETH HOLMES and THERANOS… …because who doesn’t love a good fall from grace.. Learn about this story of a tech unicorn, THERABOS, who’s innovative device, THE EDISON, promised to deliver 100’s of blood test results from a single finger prick. Gone are the days of painful blood draws and vials and vials of blood taken. Or so the promise said…. From monumental board members, large contracts with leading companies like WALGREENS, THERANOS promised to disrupt healthcare and bring testing within 5 miles of every US home. Except that the claim is said to have been allegedly false and the EDISON never worked as planned, despite the founders promising it had and collecting billions of dollars from investors. We have so many success brand leaders and entrepreneurs it’s important to see where failure plays a part….its an inherent part of people’s development and busines ingenuity…. Our Podcast was featured in the Top 20 Podcasts this year! https://blog.feedspot.com/brand_protection_podcasts/ (https://blog.feedspot.com/brand_protection_podcasts/) Follow us & Download Episodes! Find us at: https://brandology.captivate.fm/ (https://brandology.captivate.fm/) Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Support this podcast
Welcome to this brand story episode about TECH UNICORN: NOKOLA’S TREVOR MILTON…because who doesn’t love a good crash and burn story.. Learn about this epic tale of Trevor Milton who was hailed as the next Elon Musk due to his one red-hot electric truck maker Nikola. We explain the viral video that went around of a Nikola truck being driven…and the secrets behind it. From monumental automotive contracts with GM to viral videos and sex assault allegations, this Rise and Fall Tech Unicorn story has it all. We have so many success brand leaders and entrepreneurs it’s important to see where failure plays a part….its an inherent part of people’s development and busines ingenuity…. Our Podcast was featured in the Top 20 Podcasts this year! https://blog.feedspot.com/brand_protection_podcasts/ (https://blog.feedspot.com/brand_protection_podcasts/) Follow us & Download Episodes! Find us at: https://brandology.captivate.fm/ (https://brandology.captivate.fm/) Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Support this podcast
Welcome to this brand story episode about EPIC PRODUCT FAILURES…..because who doesn’t love a good crash and burn story.. We have so many success brand leaders and entrepreneurs it’s important to see where failure plays a part….its an inherent part of people’s development and busines ingenuity…. Corporations are constantly coming up with new products, but what happens when the big brands….. get it badly wrong? This is the story of when the public REJECTS big business its marketing machine and filed products. It’s a reminder that no organization on the panet… is TOO BIG TO FAIL.. Just like success, failure is part of doing business. Entrepreneurs and large companies often take big risks, hoping for success but not always achieving it. These failures take many different forms. When a product doesn’t sell, when it is recalled or discontinued, or when it otherwise does not come close to meeting a company’s expectations or plans, it can be marked as a failure. While failures are expected, some can be so catastrophic they can lead to permanent damage to a company’s reputation, layoffs, and even complete financial ruin. There is a graveyard of 1000’s of poorly inspired & even-worse-presented products…. some of them surprisingly could have been good while many…well let’s just say….we wish we were a fly on the wall in the boardroom when they did their pitch and as the glazed eyes, drunk with death-by-powerpoint or video snippets led them to approve some of these Hindenburg-like products… Our Podcast was featured in the Top 20 Podcasts this year! https://blog.feedspot.com/brand_protection_podcasts/ (https://blog.feedspot.com/brand_protection_podcasts/) Follow us & Download Episodes! Find us at: https://brandology.captivate.fm/ (https://brandology.captivate.fm/) Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Support this podcast
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Creator Details

Location
Indianapolis, Indiana, United States of America
Episode Count
140
Podcast Count
2
Total Airtime
2 days, 2 hours
PCID
Podchaser Creator ID logo 282809