Donald David "Don" Hoffman is an American cognitive psychologist, popular science author, and professor in the department of cognitive sciences at the University of California.
Do you let your dog sleep on the bed? Some experts claim it is bad for your health. But I am going to start this episode by explaining why it may be just fine. you are trying to communicate your idea or pitch your proposal it is easy to over explain it. After all, it is your baby and you want people to understand every little detail. The problem is that people don’t really want to hear all that detail. Brant Pinvidic a producer who has sold more than three hundred TV shows and movies, run a TV network, and ran one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. He is author of the book The 3 Minute Rule ( and he is here to explain how and why your ideas will always go over better when you are brief and to the point,No matter how good a person you are, you are probably a better person in the morning than you are after dinner. How can that be? Listen and I’ll tell you. if what your reality isn’t real? What if real, objective reality is something humans can’t possibly perceive? And what if our inability to perceive objective reality is what has helped us to survive? I know it’s a bit hard to get your head around. That’s why Don Hoffman is here. Don is a professor at the University of California in Irvine and author of the book The Case Against Reality ( Don joins me to explain this theory which is more than just an academic exercise. There are some fascinating practical implications as well. This Week’s Sponsors–Airbnb. To learn more about being an Airbnb host visit Day Blinds. For their “Buy 1/Get 1 at half-off” deal go to and use promo code: SOMETHING.  Learn more about your ad choices. Visit
Today’s guest is UC Irvine quantitative psychologist Don Hoffman. Don has spent the last few decades honing an extraordinary theory about the nature of reality. In today’s installment, he lays the foundation of this wildly contrarian worldview. An ardent Darwinist, Don argues that evolutionary forces will almost always favor perceptive systems that present a simplified, even dumbed-down take on reality. This is the start of a pretty wild ride, which I believe any curious mind will enjoy—even ones which fully reject Don’s perspective.
On this episode of Re:thinking Zack talks to Professor Don Hoffman about the mind body problem, conscious realism, philosophy of science, and more.
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Creator Details

Dec 29th, 1955
Irvine, California, USA
Episode Count
Podcast Count
Total Airtime
2 hours, 2 minutes
Podchaser Creator ID logo 690518