“Most people are living to eat. I am eating to live.”Doug EvansA recurring theme of this show is deconstructing peak performance. Over the years, I've shared the success equations of. Olympic champions, entrepreneurs, actors, artists and spiritual masters -- all roadmaps to better guide our collective trajectories.But failure is the crucible for wisdom. And the litmus test of character.What happens when you give every ounce of yourself to a creation, only to see it crumble? Destruction can be our greatest teacher. How we move forward tells us who we are.After an epic public defeat, Doug Evans was confronted with this challenge. Not only did he survive, he emerged better for it.A serial health food entrepreneur, you may recall Doug as the Silicon Valley, juice-slinging mogul behind Juicero -- -- the infamous and futuristic wifi-connected, cold-press juicer start-up that raised $120 million from technology’s most high-powered VC’s before famously imploding in 2017. What you may not know is that Doug has always been a natural food industry pioneer. He co-founded O.G. New York City juice bar chain Organic Avenue, one of the first exclusively plant-based retail chains in the country. Now writing his next chapter, Doug recently released The Sprout Book, a primer on the power of sprouts as an ultra-food for health, weight loss, and optimum nutrition.Four years from our first conversation (RRP 221), today Doug returns to the podcast to share the valuable lessons learned from his Juicero experience -- and his new focus on getting people excited about the planet's most nutritious foods.Admittedly somewhat asynchronous with the current news cycle, this is nonetheless a conversation about a root cause of socio-economic disparity -- and how to redress systemic food insecurity across impoverished food deserts nationwide.It's about the importance of taking your health and nutrition to the next level -- critical in the age of coronavirus.It's a show-and-tell on the unheralded, superfood benefits of sprouts. The ease and affordability of growing your own at home. And the power of this practice to economically revolutionize your relationship with nutrition.In addition, we of course discuss all things Juicero. What happened. What can be gleaned from its demise. And the lessons Doug learned to better inform the decisions faced by every entrepreneur and business owner.Note: My first in-person interview since the start of the pandemic, this conversation (recorded on June 1 after conducting on site antibody tests) preceded my ability to timely schedule African American community leaders to directly converse on the historic events of the current moment. That said, I can assure you that I will be conducting several conversations with such leaders over the coming weeks.The visually inclined can watch our conversation on YouTube. And as always, the audio version streams wild and free on Apple Podcasts and Spotify.If your familiarity with Doug is limited to hyperbolic Juicero headlines, I ask that you set aside whatever pre-conceived notions you may harbor -- and prepare to be delighted. A dear friend for many years, Doug is a beautiful man. A wonderful character unlike any human I have ever met. And a true example of selfless service to others.May you be equal parts entertained and enlightened by our exchange.Peace + Plants,Listen, Watch & SubscribeApple Podcasts | YouTube | Spotify | Stitcher | Google PodcastsThanks to this week’s sponsorsAthletic Greens: 75 whole food sourced ingredients designed to optimize 5 key areas of health, Athletic Greens is the delicious daily habit that sets you up for a healthy future. I take the packets everywhere I go. So invest in your health without compromise! Go to: athleticgreens.com/richroll and claim your special offer today: 20 FREE travel packs valued at $79 with your first purchase.Seed: Stewarding the future of how we will use bacteria to restore and sustain human and planetary health, Seed’s Daily Synbiotic combines 24 clinically-verified, naturally-occurring, probiotic strains with plant-based prebiotics. Head on over to seed.com/RICHROLL to learn more about their game-changing Daily Synbiotic.Squarespace: The easiest way to create a beautiful website, blog, or online store for you and your ideas. Save 10% at checkout when you visit squarespace.com/richroll and use the discount code RICHROLL at checkout.Note: One of the best ways to support the podcast is to support the sponsors. For a complete list of all RRP sponsors and their respective vanity URLs and discount codes, visit my Resources page and click "Sponsors".Show NotesPick up Doug's new book, The Sprout Book: Tap into the Power of the Planet's Most Nutritious FoodConnect With Doug: The Sprout Book | Wonder Valley Hot Springs | Instagram | TwitterMind-Body Green: An Easy How-To Guide For Sprouting Your Beans & LegumesThe Beet: Doug Evans on the Health Benefits of Sprouting, And Why You Should StartShape: This M.D. Wants You to Eat More Broccoli Sprouts, But What Are They?NY Times: A $700 Juicer for the Kitchen That Caught Silicon Valley’s EyeNY Times: Juicero, Start-Up With a $700 Juicer and Top Investors, Shuts DownVox: Juicero, the $399 internet-connected juicer, explainedRelated Podcasts You Might EnjoyRRP #221: Doug Evans Is Revolutionizing JuiceRRP #497: Gregg Renfrew Leads the Clean Beauty MovementRRP #504: Dan Buettner On The Secrets For Living WellHOW CAN I SUPPORT THE PODCAST?Tell Your Friends & Share Online!Subscribe & Review: iTunes | Spotify | Stitcher | Soundcloud | Google PodcastsDonate: Check out our Patreon accountSupport The Sponsors: One of the best ways to support the podcast is to support our sponsors. For a complete list of all RRP sponsors and their respective vanity URLs and discount codes, visit my Resources page and click "Sponsors".Thanks to Jason Camiolo for production, audio engineering and show notes; Margo Lubin and Blake Curtis for video, editing and graphics; portraits by Ali Rogers; copywriting by Georgia Whaley; and theme music by Tyler Piatt. Trapper Piatt & Hari Mathis.*Disclosure: Books and products denoted with an asterisk are hyperlinked to an affiliate program. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. See acast.com/privacy for privacy and opt-out information.