Gabi Lewis is the co-founder of Magic Spoon.
Gabi Lewis, Co-Founder, The Magic Spoon In this yummy episode, Gabi Lewis, Co-Founder of The Magic Spoon, sits down with Nathan Chan to discuss his journey from founding the revolutionary EXO protein snack made from crickets, to dominating the $40billion a year cereal industry.  Listen in as Lewis reveals how he managed to get Tim Ferris and Nas as angel-investors onboard for EXO snacks, his journey into the competitive world of cereal, and how Magic Spoon continues to stay ahead of the competition. In this deep-dive interview, you’ll find out why Lewis swears by agencies, the opportunities in influencer marketing, and why product-fit is an absolute essential for any founder.  Lewis’ incredible journey from crickets to cereal is a not-to-be-missed lesson in entrepreneurship and the importance of saying “no”.Key Takeaways How Lewis started Exo Protein, selling cricket protein bars Recognizing the paleo food trend and targeting that market How Lewis got angel investors such as Tim Ferris and Nas His decision to sell the company and launch Magic Spoon cereal Why Magic Spoon is a direct-to-consumer product and the advantages of ecommerce The successful launch of Magic Spoon and the power of influencers Why product-market fit is the most important aspect of launching a business  How Magic Spoon was affected by Covid and the evolution of hiring and scaling The decision to not sell Magic Spoon on Amazon, and the power of customer-brand loyalty  Why Lewis believes that a high-quality product is the most important aspect of any business Lewis’ advice to others that as a founder, you should never be distracted, and why your job is to say “no”
Annie and Nick talk with cereal entrepreneur (!!!!!) Gabi Lewis, co-founder of the hit breakfast brand Magic Spoon about engineering a food for the future (a cereal that's super high protein, low-carb, no-sugar, and made from...milk?), plus his first swing in the food industry (he co-created the cricket-protein brand EXO with his college roommate Greg Sewitz). Of course, Annie and Nick also discuss the week's top stories, from the F-Factor Diet backlash to Matthew McConaughey-led meditation and, of course, a little news from the Kardashian-Jenners. AND products of the week, of course! LINKS! Magic Spoon: Annie's new makeup brushes: Annie's Amazon t-shirts: Nick's La Mer face sunscreen:
Gabi Lewis is co-founder of Brooklyn-based Exo, a startup that makes cricket powder protein bars. Gabi talks about ordering 2,000 live crickets to his university housing, what they've learned from sushi's rise in America, and how they're marketing their insects. We'd love to hear from you! Email us at or message us on our Facebook page FluxFeed. Follow us on Twitter and Medium under the handle @thefluxpodcast
Hosts: Alain Braux and Mark Moxom interview Gabi Lewis… co CEO of Exo Protein makers of Exo Bars.
Share Profile
Are you Gabi? Verify and edit this page to your liking.

Share This Creator

Recommendation sent

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Creator Details

Brooklyn, New York, United States of America
Episode Count
Podcast Count
Total Airtime
2 hours, 54 minutes
Podchaser Creator ID logo 812374