Heather Osgood was born to do business. She started her career in advertising sales and quickly learned the valuable lessons in what it meant to be a business owner. Since the beginning of her career, Heather has owned, operated and sold several highly successful businesses. With a background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results as well as assist podcasters in finding sponsors. She founded True Native Media in January of 2016 with the hopes of helping everyone find a bigger piece of that advertising pie. Heather is a happily married mom with 3 children and is based in sunny California. She spends her off time either frolicking at the beach or reading business books, often both at the same time.
Daniel Conn's unique company, ThoughtLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on podcasts. In today's episode, Daniel tells us how leveraging data from other content creators (predominantly long-form) has helped shape how advertisers are buying ads in podcasting.  Don't forget to subscribe to the podcast and check out ThoughtLeaders. We love connecting on social media, so join us on your platform of choice below. LinkedIn Instagram Twitter  
If you don't know, I host a live stream, Wednesdays at 10am PST/1pm ET. I get all these amazing industry people to come on and share their thoughts about podcasting, podcast advertising, and life.  Evo Terra has been podcasting for 16 years. He has seen it all when it comes to the podcast industry, and I enjoyed having him live to talk about his experience.  I put together the highlights from our chat. I hope you enjoy it! You can catch the full live here: https://www.youtube.com/watch?v=bffAvVlOaKc&t=10s As always, don't forget to subscribe, like, and comment. Contact me at heather@truenativemedia.com if you want to learn more about starting a podcast ad campaign.  
What is the difference between social media ads and podcast advertising? I get this question a lot. There is one huge differentiating factor, and I discuss it in today's episode. Don't forget to subscribe for weekly insights into podcast advertising.  You can reach me to start an ad campaign at info@truenativemedia.com
This drastically limits options and doesn't leverage the full potential of their ads. In this episode, I discuss how diversifying your podcast genres can help to drive more conversions. Don't forget to subscribe for weekly insights and tips about podcast advertising.  Make sure to follow me.  Linkedin | Twitter | Instagram
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Creator Details

Location
Morro Bay, California, United States of America
Episode Count
62
Podcast Count
19
Total Airtime
1 day, 5 hours
PCID
Podchaser Creator ID logo 319255