Ida Margrete Meier Auken is a politician and member of the Folketing for the Social Democrats political party. She has been a member of parliament since 2007. She was Minister for the Environment of Denmark from 2011–2014. Internationally, Auken is best known for her 2016 article on the World Economic Forum titled, "Welcome to 2030. I own nothing, have no privacy, and life has never been better", summarized as "You'll own nothing and be happy."