Would you love to launch an online course - but you're not sure how long it will take or you may be wondering how long it will take you to create the resources and get it online? There are so many factors to consider. For example: How well do you know your subject? (and do you already have content you can repurpose?)  How long will your course be? (i.e. how many modules/lessons) Are you are planning to do everything yourself (or outsource some tasks) Will your classes be live or pre-recorded? Have you created an online course before?  Do you have previous teaching experience?  This podcast episode (which you can also read as a blog post) will take you through the key things you need to consider to estimate how long it will take you to create your course. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} 1. How well do you know your subject? The first and most important decision you need to make about your course is the topic. Choose a topic you know well and/or have already created content on as this can vastly reduce the amount of time needed to create your course - and get it to market. For example, my first course, Soulful PR for Starters was a beginners course on how to do your own PR. I had already created a cluster of blog posts on this topic. For example: What kind of ideas are journalists interested in? How to write a press release for a journalist How to write an effective pitch for a journalist How to find journalists’ contact details What to do if a journalist says ‘no’ to your pitch So I was able to use the blog posts I had already created (which were tried and tested ideas) to quickly create an outline for my course. Had I been starting from scratch it could have taken HOURS of research.   2. How long will your online course be? This will have the biggest impact on your time as the longer your course, the longer it will take you to create the materials. According to Teachable, a starter course might be just five – 20 lessons and cover a smaller aspect of a wider topic e.g. How to create a high-converting lead magnet or it may cover it at a beginner’s level of detail e.g. Soulful PR for Starters. A typical price to sell a starter course might be $50 – $200. A flagship course like Build Your Online Audience might be 20 – 100 lessons and cover all aspects of a topic in lots of depth with plenty of additional resources and maybe a community aspect to the programme too. It could sell for $200 – $2000+. Bonus tip If it’s your first course, try a starter course as part of a funnel. A tripwire. Then you can measure how long things take you.   3. Are you are planning to do everything yourself (or outsource some tasks) As a minimum, most online courses contain: Video tutorials Workbooks/printables (e.g. templates, checklists, cheat sheets, swipe files) Slides Some course creators also provide audio versions of their courses (which is a great idea for accessibility) and transcripts. This means that at a very minimum you will need to: Plan the lessons Record/edit video tutorials Create slides and printables If you are planning to do it all yourself, you may need to factor in time to learn about video editing, design. However, I really recommend using a professional designer and perhaps even an audio editor. I’d recommend outsourcing if you can. Bonus tip: Don’t forget to factor in time learning new skills or costs for outsourcing.   4. Will your classes be live or pre-recorded? It’s typically quicker to create live content (as you have to do it all in one ‘take’) but depending on how perfect you want your content to be - you may want to edit your content afterwards and cut out any unnecessary bits. But see point 6 - it can be quite nerve-wracking teaching online (or teaching at all if you haven’t done it before). For a masterclass that’s 90 mins - 2 hours long it takes me: 6 hours to prepare for a class. Plus a day to create a workbook with help from my designer. If you’re a confident, competent online teacher, go for it live.   5. Have you created an online course before? As with anything in life, you tend to get quicker. When I first started creating online courses, it could sometimes take me up to three hours to create an online class. Now I do it all in one take. I don’t even edit out mistakes unless they are REALLY big. While I don’t advocate creating your course upfront before knowing if anyone will buy your course. Creating one session to see how long it takes you might be an idea. OR try a masterclass or webinar first before you launch a course to see how long it will take you. Bonus tip: Start with a masterclass or webinar first before you launch a course. Make sure you presell before you create.   6. Are you experienced in teaching? I am - so it takes less time but what about you? If you’ve never taught anything before it will take you longer than someone who is experienced in teaching. Make sure you research the different learning styles that people have - some people learn visually others from listening or reading. It’s important to mix up your styles so that you reach different people at different times. Bonus tip: Do some research on different learning styles on how people learn etc. Think about the accessibility of your course.   7. How to sell your course (without outlaying too much cost) Make sure you presell your course before you create it. This way you'll know if it's got legs. The worse that can happen is that you have to refund people as you haven't had enough interest. If you haven't got a big online audience to sell to - you might consider starting small with a webinar or masterclass to build interest from and then build your online audience. Ready to know more? Join my How To Plan And Create Awesome Teaching Resources For An Online Course Podcast shownotes About my How to plan and launch online masterclasses (01:47) About this podcast episode (07:32) Why I can’t give you the exact amount of time it will take  to create a course (08:21) Why knowing your subject really well will help you create your course quickly (11:25) How to save time if you already have some popular content to turn into a course (13:12) Why creating a niche mini-course is a good place to start (15:02) Why you need to test your concept before building a flagship course (16:28) The three main resources that you might need to create for your course (19:25) What you need to think about when creating your resources for your online course (20:47 Why you need to remember that everyone has different learning styles (21:34) How to make your classes interactive (and why you should) (23:40) What you need to consider when you create your resources (25:10) Why you might want to consider outsourcing and why design is so important (28:40) Why your course materials need to look professional (30:10) Why live classes can save you time rather than prerecording(31:40) When you might prerecord your classes (33:20) Why you should start with a masterclass or webinar and build from there (35:02) Why you should presell your course before you create it (36:50) How to find out if people will buy your course (38:39) What to do if you don’t have time to build a big online audience to sell to (40:01) How to get an idea of how long it will take you to create your course (43:20) Resources Join my How To Plan And Create Awesome Teaching Resources For An Online Course Join my Build Your Online Audience Programme Teachable Rev.com Affiliate link with $10 off for new customers   Other useful podcasts [337] The tools I use to build an online audience (podcast) [339] How to build an audience for an online course or membership (podcast) [343] The three audiences you must build to create a successful online business (podcast) [372] How to build an engaged online audience (podcast) [BONUS] Should you join my Build Your Online Audience Programme? (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn
Are you considering joining my Build Your Online Audience programme but aren’t sure whether it’s right for you?  If so you probably have questions like:   What kind of results can I expect if I join the programme (and how quickly?) What exactly is included in the programme and how does it work? Is the programme suitable for a business brand//like mine?  Maybe you’re wondering how much time you will need to devote to the Build Your Online Audience programme, whether it’s suitable for your type (or stage) of business and the difference between the Standard/Premium versions of the programme.   {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} While it’s tempting to start with the features of the programme, I know what you’re really interested in is the potential transformation i.e. what kind of results can you expect if you join.  1. What kind of results can you expect if you join the Build Your Online Audience programme?  As with anything in life you get out what you put in but here’s what some members have achieved:  ✔️ Leadership coach Blaire Palmer generated £42k in sales from one class (Science of Audience Building) Achieved within 90 days.  ✔️ Canva expert Gemma Cormack took her income from £240 a month to £3950.00 per month. She has also added 2k new Instagram followers after completing my Instagram Success Academy course. Achieved within 90 days. ✔️ Fashion consultant Trisha Sakhlecha, used our Get It Done accountability sessions to create a sequence of emails that helped her generate five coaching enquiries and three sales. Achieved within 90 days.  ✔️ Victoria Rose launched a podcast (using the podcasting course), increased her Instagram following by 180% and generated almost £1800 in sales  Achieved within 90 days  ✔️ Claire Gleave launched her Activewear company Natal Active and generated £6.5k in her first month of business (she predicted £1.2k). Also added 2k Instagram followers  2. Why do you need to build an online audience? You don’t NEED to build an online audience. If you’re getting enough leads/sales online - and/or you only need a small number of clients each year and you can get them via your existing contacts - you don’t need to do anything.  But if you want to sell one-to-many i.e. you want to sell your products/services in the hundreds and thousands. And you don’t want to have to do personal outreach for every sale,  you need an online audience.  To put this into context, the average conversion rate for online sales is just 1-2%. Which means for every hundred people in your audience, only a handful will buy. So if you’re looking to sell at scale i.e. products, online courses, membership...you need a much bigger audience than you think you do.   3. How much does it cost to join the Build Your Online Audience programme?  There are two levels to the programme: Standard and Premium. Standard: is £240/£36 pcm Premium: is £440/£66 pcm  As a monthly member - no minimum numbers of months.  4. What exactly IS the Build Your Online Audience programme?  The Build Your Online Audience programme is the only dedicated membership programme aimed at helping you build an online audience i.e. more fans, followers and subscribers.  Because the more of the right kind of people you have in the audience, the easier it will be for you to make online sales.  Key topics covered in the Standard programme are:  ✔️ Social media marketing: Twitter, LinkedIn, Facebook, Instagram ✔️ Content planning and creation ✔️ Content strategy (blogging, podcasting, video marketing) ✔️ Email marketing (including how to create a lead magnet and build your email list).  We also focus on the mindset part of building your audience, with weekly group coaching sessions on relevant topics including: money mindset, productivity, motivation, goal-setting, planning and prioritisation and self-confidence. 5. What is included in the Standard version of the Build Your Online Audience programme?  The standard version of the Build Your Online programme takes you through the exact steps you need to take to build your online audience - from getting clear on your niche (the all-important first step) to getting more followers on social media, building a loyal following for your blog/vlog, podcast (if you have one) and building your email list.  SESSION 1: Nail your niche  Find the right niche for your business (or refine the one you have) so you can become the market leader.  SESSION 2: Developing your brand voice  Create brand voice guidelines for your business so you never get stuck on what to say about your business (and how to say it). SESSION 3: Creating your visual brand  Create a visual style sheet for your business - or refresh the one you have - so people fall in love with your brand (over and over again)  SESSION 4: Choosing your platforms  Choose the content platforms that are right for your business (i.e. blog, Youtube, podcast, Instagram, Facebook, LinkedIn and/or Twitter).  SESSION 5: Creating binge worthy content  Learn how to create content that’s more addictive than your favourite Netflix series. SESSION 6: Unforgettable social media  Create irresistible social media content that attracts new followers and fans - every single day.  SESSION 7: Email marketing 101   Get started with email list building (even if you feel daunted by the tech).  SESSION 8: Email magnetism  Create a compelling email lead magnet (and learn zillions of ways to get new email subscribers). SESSION 9: Nurture and Grow  Learn how to write compelling email marketing copy - including welcome sequences, nurture sequences and email newsletters people actually look forward to receiving.  😮  INCLUDES FIVE DONE-FOR-YOU EMAIL SEQUENCES YOU CAN ADAPT FOR YOU OWN BUSINESS 😮  Also included: ✔️ Bonus classes on the key social media platforms:  Twitter, Instagram Facebook, LinkedIn. PLUS a Canva masterclass.  ✔️ A weekly group coaching call featuring guest experts who focus on the ‘mindset’ side of building your online audience (monthly themes include money mindset, productivity, motivation, goal-setting, planning and prioritisation and confidence) ✔️ Facebook Community where you can get daily help/support from myself and other business owners who are committed to building their online audience  6. What is included in the Premium version of the Build Your Online Audience programme? The Premium version of the Build Your Online Audience programme includes: All of the above PLUS: ACCESS TO MY ENTIRE ADVANCED MASTERCLASS LIBRARY Includes the following classes (worth £792)   How to create a coaching/consultancy package How to launch your first online course How to write social media posts that sell How to launch your own planner/journal How to turn your offline services into online offerings How to launch a webinar/masterclass How to create an email nurture sequence How to create passive income in your business How to write delightful emails  How to write engaging copy for your business (Copy Fix) How to get booked to speak on big stages  How to create a content plan for your business  PLUS additional courses/classes (worth £1782)  ✔️ Getting started with Pinterest ✔️ Blogging Success Formula ✔️ Instagram Success Academy  ✔️ Getting started with Facebook ads (coming later in the year) ✔️ Getting started with Youtube (coming soon)  ✔️ Getting started with live video (coming later in the year) ✔️ Launching your own podcast  ✔️ Blogging Success Formula BONUS course: How to create awesome sales copy (worth £497) 🐝 GET IT DONE SESSIONS 🐝 The Premium version of the Build Your Online Audience programme also includes my popular Get It Done sessions. These focused co-working sessions where you can work with other members on a specific task/set of tasks (related to your audience building).   Who is the Build Your Online Audience for? The Build Your Online Audience programme is suitable for anyone who wants to build an online audience i.e. more followers, fans and subscribers.  It’s suitable for:  ✔️ Service-based based businesses (including hospitality) ✔️ Product-based businesses ✔️ Online business ✔️ Offline businesses ✔️ New businesses ✔️ Established businesses​  ✔️ Freelancers/sole traders ✔️ Solopreneurs/entrepreneurs ✔️ Small/Medium-sized businesses ✔️ Colleges/universities ✔️ Charities And if you need more reassurance, here’s a list of some of the types of business owners I’ve helped with audience building:  Glamping site owners, genealogists, costume designers, social media managers, accountants, psychologists, personal trainers, coaches/consultants, holiday cottage owners, estate agents, wedding planners, website designers, jewellery designers, artists, writers, vocal coaches, nutritionists, business coaches, universities, cake makers, hairstylists, jewellery designers. 7. Is the Build Your Online Audience programme suitable for product-based business owners?  Absolutely yes. The audience-building strategies you use to build an audience for a product-based business are exactly the same as those you’d use for a service-based. Because a service IS a product, right? To put that into context, I use exactly the same strategies to sell a digital product like my Build Your Online Audience programme as I do a physical product like my Social Media Diary & Planner.  Here is a list of some of the product-based business owners I work with:  ✔️ Hand-made jewellery ✔️ Evening dresses and gowns ✔️ Dance costumes ✔️ Face masks ✔️ Vegan handbags ✔️ Subscription boxes ✔️ Personalised baby/toddler gifts ✔️ Recipe kits ✔️ Skincare and makeup ✔️ Books/planners ✔️ Yoga wear and accessories  ✔️ Children’s clothes ✔️ Activewear for mums and mums-to-be  8. Is the Build Your Online Audience programme just for beginners? Not at all. Whether you’re new in business - or you’re looking to pivot/or create an audience for something new, the Build Your Online Audience programme can help.  Is the Build Your Online Audience programme suitable for new business owners?  Definitely. Whether you’re completely new in business - or you’re looking to pivot/or create an audience for something new, the Build Your Online Audience programme can help.  9. What is the format of the classes? Each class is typically around 90 minutes and includes a video tutorial and comprehensive workbook. Many of the classes are taught live, but there is no need to worry if you can’t attend live as all the classes and resources are available in the membership area (usually within 24 hours of the class - often sooner).  Classes are delivered via Zoom video conferencing and are generally very interactive with plenty of opportunities to ask questions and get feedback.   10. When is the right time to join the Build Your Online Audience programme...before I launch my new product/service or afterwards? It’s never too early to start building your audience. And I would recommend joining BEFORE you launch your new product/service. Otherwise, who are you going to sell it to?  11.  How quickly should you expect to see results from the Build Your Online Audience programme?   As with anything in your business you get out what you put in?  You get out what you put in. Shared success stories of 90 days  12. Can men join the Build Your Online Audience programme? Absolutely yes. Paul Couchman (great growth in his Instagram 1500 new followers) historic food, Mahmood Reza accountant (helped launch an awareness day) Jon Clayton architectural technologist (£600 of sales from Science of Audience Building).  13. How much time do I need to spend? Minimum of two hours a week. You don’t have to do everything Resources Join my Build Your Online Audience programme here Other Podcast episodes [339] How To Build An Audience for an Online Course or membership (podcast) [343] The three audiences you must build to create a successful online business (podcast) [380] How to set goals for audience growth in 2020 and why you should (podcast) [386] The four types of content that will help you make more sales in 2020 (podcast) [417] How much does it cost to launch your own planner (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn  
Would you love to make more sales from your website? Maybe you'd love to know the type of content to create to attract more people to your website? Find out how to attract more website visitors and increase your sales in this podcast with online marketing consultant and website optimisation expert Vicki Jakes. Vicki explains the key things that your website must-do if you’d like to sell more of your product or service. Including the four main website pages that any website should have and why your call to action needs to be really obvious. Find out why your website content and the language you use is more important than using fancy pants keywords - and how to make Google really fall in love with you and show your content to a bigger audience. Vicki shares simple, practical tips to get your website do the hard work for you. And the key things to consider when optimising your website to make it rank higher in search. Discover the three main Google Analytic metrics that you must monitor and how to keep people on your website longer. PLUS why knowing your best performing content will help you save time creating new content. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes About my Build Your Online Audience programme (01:25) About Vicki and how her business has evolved (4:09) Why it's important to have a website and not just rely on social media (08:11) Why you need a website to create a predictable revenue stream (11:30) The four key pages you need to have on your website (13:34) Why you should have a blog page on your website (and why it’s not a diary) (15:44) Why you have to write as people think to get your content found on Google (18:43) Why you have to start with your content and not with keywords (22:16) The key things Google is looking for on your page (23:08) How to find out what your customers are searching for (24:50) Why you need to be realistic about being on the front page of Google (25:30) Why you have to have a clear Call to Action on your website homepage (26:47) Why your website needs to get to the heart of what you do (29:26) How to make the most of your meta description and your word count (32:50) Key things you can do to make sure your website is optimised (38:04) Why you should know the best-performing pages on your website (41:40) Key Google Analytics to track and why this will improve your marketing (42:14) Why you should rewrite your best performing website content (46:38) How to show Google that you’re an expert and the ideal length of a blog post (50:05) Why you should create a blog post to go with your podcast or YouTube video (51:25) Why you shouldn’t be afraid of creating link posts (52:25) Why you don’t have to reinvent the wheel with every piece of content (53:35) About my Blogging Success Formula course with Vicki Jakes (54:58) Resources Vicki Jakes website Find out more about my Build Your Audience Programme Keywords everywhere website How to write a blog post every day 21 tips to get you started (blog post) Why you need Other useful podcasts [236] Why you need a blog for your business (podcast) [330] How to write awesome sales copy for your business (podcast) [336] How to make sales from your business blog (podcast) [343] The three audiences you must build to create a successful online business (podcast) [380] How to set goals for audience growth in 2020 and why you should (podcast) [386] The four types of content that will help you make more sales in 2020 (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn
Does your relationship with money hold you back in business? Perhaps you struggle with pricing your goods or services or you’re too quick to discount. Or you always undercharge because you feel guilty charging the full price? If this resonates with you then you’ll love this podcast episode with financial coach and planner and host of the podcast 'In her Financial Shoes' Catherine Morgan. It’s a deep dive into how money mindset issues can really hold you back from growing your audience and building your business. Find out how those little phrases from your childhood like ‘money doesn’t grow on trees’ and deep-rooted beliefs and preconceptions that have been passed down the generations (even if they're not true!) can really affect your relationship with money. Catherine reveals the three most common types of relationship people have with money. Find out what type you are and how this impacts how you show up in business. Discover why people get so addicted to taking courses and why over-giving is really common in online entrepreneurs. And what prevents some people from spending ANY money in their business. PLUS what this means for the content that you create in your business. Catherine shares two steps that you can take right now - to start understanding your relationship with money - and how you can take your mindset from scarcity to abundance. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes About my BYA programme and Money Mindset month (01:24) How Catherine helps people improve their emotional relationship with money (06:30) How your beliefs and thoughts about money come from messages when younger (07:16) How your mindset can trigger scarcity messages in your brain (10:26) How a scarcity money mindset can drive your business forward (11:00) How social influences and beliefs can influence our thoughts about money (13:00) Why you need to think of the emotion that you attach to money (14:48) The three most common types of relationship people have with money (16:02) How a giving relationship with money can affect your business (16:43) Why you need boundaries in your business to stop yourself over giving (18:29) Why setting up a treat fund will help you get into an abundance mindset (19:40) How to get into the mindset of spending money on outsourcing (21:21) How over planning and overthinking can stop you taking action  in your biz (22:03) How a personal development pot of money can help you grab opportunities (25:07) Types of content you can create for spontaneous spenders (27:20) Why you need to understand the emotional trigger of spending (28:42) How to get financially naked and why you need to stop burying head in the sand (34:27) Why you have to avoid comparing your business with someone else's (36:56) Resources Catherine Morgan website Catherine Morgan Money Personality Quiz Catherine Morgan podcast In her Financial Shoes Find out more about my Build Your Audience Programme Other useful podcasts [Bonus] How I discovered my ADHD superpower (podcast) [217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast) [390] How to stop overthinking your content (podcast) [406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast) [413] How to get more done in less time and build your audience faster (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn
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Creator Details

Episode Count
813
Podcast Count
2
Total Airtime
2 weeks, 5 days
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Podchaser Creator ID logo 718112