Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels - The Brand SERP Guy. Company: He is founder and CEO at Kalicube - a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SE Ranking, Semrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting... and always fun! Guests include Rand Fishkin, Joost de Valk, Ted Rubin, Bill Slawski, John Mueller... Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world. Why “The Brand SERP Guy”? Because Jason has been studying, tracking and analysing Brand SERPs since 2013. Conclusion: Brand SERPs are your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry :) Find out more https://kalicube.pro
Chris Savage talks with Jason Barnard about brand affinity Brand identity and authenticity is the key for Brand Affinity. One of the biggest mistakes companies make is trying to over-monetize their companies to the detriment of its authenticity. Chris Savage is the co-founder of Wistia, a very successful company designed to serve businesses with on-site videos for marketing purposes. He talks about the early challenges of building a multi million dollar company from the ground up, and the power of brand identity. Chris talks us through a plethora of topics - from faking brand identity to branding through cult of personality to building affinity with your audience. https://www.youtube.com/watch?v=Mf9haGnn7Uw In partnership with Wordlift What you’ll learn from Chris Savage 00:00 Chris Savage and Jason Barnard 00:36 Chris Savage's Knowledge Panel around the world 05:20 Wisita's story from it's initial challenges to its current success 12:52 Why Chris and his business partner didn't sell the company when presented with big offers 14:04 Would Wistia have died if they had sold it early on? 15:13 The problem with over-monetizing a company 16:20 A story about the power of brand identity 19:12 Is Brand Affinity fakeable? 20:33 Is it OK to present your brand by just being yourself, without a calculated approach? 22:14 How Tim Cook vs Steve Jobs 23:49 Brand Affinity - Wistia’s approach 26:30 Using video to connect with your audience? 28:53 Understanding your client - a practical and effective approach 31:58 Your audiences feedback VS their real needs and how that aligns with your company's mission
Eric Schwartzman talks with Jason Barnard about press visibility What a blast this one was. The rather delightful Eric Schwartzman has 20 years of experience as a Digital Marketing Consultant and Digital Transformation Advisor, so you can imagine the amazing nuggets of wisdom he shared with us. He explains the best ways to break a story and explains how he leverages enormous visibility for relatively unknown companies through earned media. In the second half, Eric explains his strategy to get featured on top topically-focussed industry websites… and how you can push your own sites above media outlets in Google with solid SEO. https://www.youtube.com/watch?v=WhY6NHRtpdA In partnership with Wordlift What you’ll learn from Eric Schwartzman 00:00 Eric Schwartzman and Jason Barnard00:10 Eric’s Brand SERP01:27 Eric’s Knowledge Panel02:00 How did Eric become a digital marketing coach03:47 The evolution of PR over the years08:07 The power of earned media09:37 How Eric got a small company noticed on the Consumer Electronics Show in Las Vegas, through earned media13:48 How to break a story in the current climate, where public gatherings are limited18:25 A plan of action to get featured on the top sites of an industry22:59 How Eric would pitch Jason “The Brand SERP Guy” to get featured on a top website28:27 The distinction between the op-ed and the news coverage aspect on a media outlet30:18 Eric’s strategy to feature a veterinarian on a top industry website35:08 Are journalists happy to work with SEOs?37:12 How to make your story discoverable with simple SEO
Melinda Byerley talks with Jason Barnard about marketing strategies (that work). Melinda Byerley has 20 years of experience in marketing, having worked with multi-billion dollar companies like eBay and PayPal. She has seen trends come and go, and how the industry changes and adapts — There are timeless principles in marketing that always work… the four P's in the Marketing Mix should always be a key component in your strategy. Reminder to self : Product, Price, Placement, Promotion. Melinda explains what motivates people to make a decision, how certain types of content cause strong reactions, and how it all ties into human psychology. We also discuss how we should adapt our content strategy in the age of social media and how crucial it is to choose the right platforms. https://www.youtube.com/watch?v=9-VRGT_rl0o&t=2s In partnership with Wordlift WHat you'll learn 00:35 Kalicube Tuesdays 202001:10 Melinda's Brand SERP04:04 A quick game of knowledge graph hopping05:54 Jason's beginnings in marketing07:14 The importance of Product in the Marketing Mix08:55 Google has evolved — SEO can't be your only strategy anymore12:10 The timeless marketing principles that always work18:25 The importance of adapting your content to your audience's degree of expertise and needs23:38 Helping Google to trust you so you can rank for the queries you want25:57 The goal is to rank for your Brand name, but what about Google's perception of your brand?28:22 Has Google adapted its algorithm to the rise of social media, relying on social signals to drive certain content's popularity?31:17 How certain type of content ties into human psychology33:13 Different social media platforms are suitable for different audiences36:26 The importance of social media on our content strategy
Stephan Spencer talks with Jason Barnard about his 7-step hiring process. Stephan Spencer has 25 years of experience in the SEO industry under his belt, having hired hundreds and hundreds of people. In this episode, he shares the process he has developed to make sure he hires the right people for his team. He has 7 steps, each one designed to sort the wood from the chaff and hire the right person. The techniques range from Rock 'n Roll (the “No Brown M&Ms” clause used by Van Halen's David Lee Roth) to fun (riddles), to marketing (split testing job ads) and simply putting people on the spot.Listen to then end to learn some of his riddles and trick questions! https://www.youtube.com/watch?v=vbhZhNmDt1g In partnership with Wordlift What you'll learn 1:04 Stephan’s Brand SERP and his image format system for Twitter5:00 Step 1 – Stephan's use of riddles and trick questions in his initial hiring process8:57 The reason behind the “No Brown M&Ms” clause popularized by David Lee Roth, and how Stephan uses it to pre-select his employees11:30 Step 2 – Checking a potential employee's social media (tips and tricks)12:50 - The importance of setting the culture for the entire team15:16 Step 3 – A/B split testing job ads to see what performs better by platform and region17:11 Step 4 – How to filter out unqualified candidates, and how to prepare a client to do the same21:17 A look into Stephan's vast experience in the hiring process and a couple of examples of his trick questions26:19 Stephan's method on withholding judgment towards a candidate during an interview28:49 Question: Do you do online interviews?30:35 Step 5 – Specific questions that can prove expertise on an interview32:38 Step 6 – Bring in another interviewer for a second opinion34:00 The importance of personality assessments for team members34:46 Step 7 – Confirm the fit by having a trial period or a trial project36:13 The finale: One of Stephan's riddles
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Creator Details

Birthdate
Jun 5th, 1966
Location
Paris, ĂŽle-de-France, France
Episode Count
354
Podcast Count
28
Total Airtime
3 days, 3 hours
PCID
Podchaser Creator ID logo 178827