The use of video for marketing in your business is one of the most valuable strategies you can have when it comes to getting your business and brand out into the market place. But knowing where to start can be a daunting task not to mention overcoming the nerves to put yourself out there in front of the camera. We interview Holly Gillen this week on the podcast and she generously shares some of her key strategies and tips for overcoming the barriers and getting video marketing right in your business. Holly empowers online entrepreneurs to go from confused to confident on both sides of the camera & teaches them the skills they need to create not just video but Business Cinema™. Business Cinema™ is the way she likes to describe the next level video. Not creating content for creating content, but creating videos that have a plan, a purpose and a strategy. Videos that move your business forward and have a bigger purpose. Holly started her career video production in 2008 as a Videographer, Producer, and Editor working with big industry names including the Sundance Channel, Sony Music, Nick.com, HBO, Bono, Big Time Rush, Forest Whitaker and many others. Her skills and experience run the full gamut from Producing and Directing to Shooting and Editing, and she has translated those skills into a range of educational courses and services to support entrepreneurs in their quest for video stardom. Learn in this episode Why Video is important for marketing in your business. What makes video for marketing in your business so successful. Hollys 4 pillar strategy for formulating impactful videos. The techniques Holly uses to overcome nerves and fear of the camera. Getting started with equipment and overcoming the obstacles and confusion. The truth behind the myths when it comes to producing quality video in your business.
Cashflow in your business is everything. If you don’t have the cash you can’t pay your bills and your business won’t survive. Cash flow is also one of the biggest frustration areas that all business owners struggle within their businesses. The good news is that cash flow can be managed and it can be easily fixed and managed with the right tools and approach. In this episode, we take a deep dive look into how a business can improve cash flow and just where to look when problems arise as they invariably do. In this episode, you will learn, Why cash flow is important to your business. How to measure and plan your business cash flow for success in your business. The 7 key causes of poor cash flow in your business and how to avoid them.
It is very easy, particularly in the online space to loose sight of the fact that you are actually running a business. In this episode I take you through the distinction of a hobby versus a business and what you can do to identify what it is you are actually running, including steps you can implement to set yourself up for business success.
Today I talk about a common problem that many customers face - exactly how can they increase their revenue to reach their lifestyle goals. We follow along the journey that my clients Bill and Sharon went through when using the formula developed by Jay Abraham to grow their business. What is covered in this episode: The Upside Down Business Budget How making small changes in key areas of your business can make all the difference How to work out the key metrics to track Why you need to measure and track the number of initial inquiries your business receives Ideas to start upselling to your customers The 5 key areas to grow your business Increasing the number of leads/inquiries into your business Converting more inquiries into sales Increasing the average spend per customer Increasing the number of times a customer purchases from you Increasing your gross profit margin
In today’s episode, we cover a topic that is one I feel very passionate about because I’ve seen it work time and time again - the importance of smiling in your business and life. What is covered in this episode: How smiling can change our physical and mental state The benefits of smiling on your company culture, staff, suppliers and customer engagement Examples of how poor body language can give your customers a bad experience Smiling and its impact on your stress level How do you smile to help you relate with customers more quickly and improve your networking skills How to implement positive body language like smiling into your company’s culture The daily practices you need to implement to help make smiling a natural part of your day