Jeffrey Shaw is a nationally acclaimed keynote speaker, a business coach for entrepreneurs and author of the forthcoming book LINGO: Discover Your Ideal Customer’s SecretLanguage and Make Your Business Irresistible, he is host of the popular business podcast Creative Warriors.
Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
For many, the thought of being self-employed is living the dream. Unfortunately, if you don't take the time to get the numbers and the finances right, your dream could turn into a nightmare. There is so much that goes into setting up a business the right way. You need to understand what income and profit really are. You also need to minimize your taxes and protect your assets. Tatiana Tsoir is a speaker, coach, and accounting expert. She is the CEO and founder of Linza Advisors. She has spent the last 15 years helping small businesses stabilize cash flow, become more profitable, and pay less taxes. She's also the host of the Anything Would Work podcast and Talk to Tiana. She is super excited about her new book Dream Bold, Start Smart: Be Your Own Boss and Make Money Doing What You Love.  In this episode, she shares her extensive knowledge on setting up your business right, when you should have an LLC, and when you should have an S corp. We talk about some of the pitfalls that happen if you don't take the time to set things up right. We also talk about the emotional aspects of business, finances, and numbers that relate to money. And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Tatiana Tsoir thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world. Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Highlights – [02:32] Tatiana's new book is coming out soon. She has high hopes that it will help change the world. Her tax business is also booming.  [03:36] The emotional connection between dreaming boldly and understanding financial fundamentals. Many entrepreneurs have bold dreams but have neglected to address the financial side. [04:24] Dream bold is the vision and spark that business owners have. Tatiana wants to help them start smart.  [06:19] The back office of the business. It's where the work behind the scene happens. You have to take care of the back office which includes things like pricing and accounting. [08:42] Gross income is the top line or what you get for your product or service. It doesn't include the expenses that allowed you to get there. Not looking at the bottom line is an approach to failure. [09:43] Gross profit is your sales minus direct cost. What's your cost of sales, equipment, and labor?  If you're not selling any product, you shouldn't be incurring any cost.  [10:47] Income minus expenses is net taxable income. The amount of some deductions will vary. [13:45] Making your first million is really just a number. How much of that did you keep? Profit is separate from your salary. This is your reward.  [17:51] The separation between business and personal and using a legal entity for your business. It's critical to separate the two. It's easier for accounting and audit proofing. Commingling funds can make expenses seem personal. Open a second bank account.  [23:30] An LLC can provide legal liability protection. Without an entity if you get sued, they can go after your personal assets. With an LLC, they can only go after your business assets. [25:03] You will see the most tax with an LLC, but you can easily convert that into more tax-friendly things.  [26:53]  An S corp is a corporation. There is entity tax and the tax on the money you take out of the business. There is a way to create a pass-through entity. Doing this will allow you to pay less taxes. New York City doesn't recognize S corps. You need to beware of local regulations. [30:35] Start with an LLC and see how things go. Once you hit $50,000 of net profit, become an S corp. [34:46] Financial stability helps you wake up with confidence. There's a direct connection between being confident in your numbers in the future of your business. This will help you be emotionally calm and live the life that you want. [39:57] Tatiana looks at her numbers daily. Learn more in the Rapid Round!   Guest Contact –   Tatiana Tsoir Dream Bold, Start Smart: Be Your Own Boss and Make Money Doing What You Love Linza Advisors Talk to Tatiana TV Anything Would Work Podcast Tatiana Tsoir LinkedIn Tatiana Tsoir Facebook   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it’s not which is why you’re not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I’ll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we’ll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let’s get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  
Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Some people look at affiliate marketing as some scammer trying to push any old product in order to get a commission. If you're not an affiliate marketer, you may have preconceived notions that affiliate marketing is in some way less than legitimate. Today, we are going to set the record straight. The Affiliate Guy, Matt McWilliams is here to talk about his affiliate marketing journey and how affiliate marketing can have a positive impact on the world.  We are specifically going to talk about partnering with other online entrepreneurs to reach a broader audience and get your product in front of those who actually need it. Matt breaks down how anyone can start an affiliate program for their product for free. We talk about some of the tools needed and how to remain ethical while actually doing good. According to Matt, the best partners are ones that help you create value, provide quality, and have a relevant audience. He's not willing to promote a product that he wouldn't be willing to sell to one of his closest friends. Matt has been doing affiliate marketing for over 16 years. In fact, it's how he saved one of his businesses. He has trained more than 300,000 affiliates. He has worked with Shutterfly and Adidas. He's also worked with entrepreneurs like Michael Hyatt, Stu McLaren, Lewis Howes, Brian Tracy, Ray Edwards, Claire Diaz-Ortiz, Shark Tank’s Kevin Harrington, and Zig Ziglar. He’s the host of The Affiliate Guy Podcast, and he’s passionate about creating positive impact by helping great businesses thrive and build an audience.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Matt McWilliams thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Highlights –   [02:24] Matt has been on a 15-year journey to become a better leader. He discovered that fear was holding him back. He had PTSD from a failed business in the past. Now that he's acknowledged that, it's made a huge difference in his leadership ability.  [04:43] He also lost 88 pounds and improved his health.  [07:35] Matt has been involved with affiliate marketing for the last 16 years. Affiliate marketing saved his business. [10:33] Matt shares how he realized the actual importance of his job helping businesses by teaching affiliate marketing. He realized he is making a difference.  [15:13] Matt lost 88 pounds with the help of his coach. He felt his weight was holding him back in his business. [19:46] Values, quality, relevance and being able to offer the product to a friend can help you decide if your values are in line with the affiliate program you're looking at. [22:55] When looking at potential affiliate programs always ask what is the best way to serve your audience. It's good to go through it or have someone on your team do so. [26:29] When you promote a program, don't send it to everyone on your list or your new subscribers.  [30:10] If you promote something, always give value. Share how it impacted you and why that is so valuable. Give your subscribers an option to opt out of your further affiliate marketing emails on this one program that you are promoting. [32:02] The best place to start finding affiliates is with your friends and people who have promoted similar products.  [34:35] The four sentence rule. Don't overwhelm your list. You can start an affiliate program for free. [36:02] You can use a tool like ConvertKit to set up a landing page URL that will tag affiliates that send traffic to that URL.  [38:39] Follow best practices, and then test everything else. A/B split testing will help you improve your conversions. [45:26] Matt has a new book called The Passion to Profit Path.  [46:02] The three types of entrepreneurs include the profitable who hate their work, the ones who love what they don't but don't make any money, and the ones who love what they do and make great money.  [48:39] The goal of Matt's business and book is to help entrepreneurs make money and love what they do.  [52:34] Affiliate marketing bridges the gap between having nothing to sell and being able to sell something. It also helps you learn about your audience. [54:27] We learn about Matt in the Rapid Round including his secret for getting things done.    Guest Contact –   Matt McWilliams Discover The Secret To Finding Top Affiliates In Your Industry Top Expert Reveals How to Make Money Online Without Spending Hours Creating Your Own Product Matt@MattMcWilliams.com The Affiliate Guy Podcast Matt McWilliams LinkedIn Matt McWilliams Facebook   Resources –   ConvertKit Ontraport Leadpages To Sell Is Human: The Surprising Truth About Moving Others   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it’s not which is why you’re not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I’ll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we’ll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let’s get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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Creator Details

Location
Miami Beach, FL, USA
Episode Count
685
Podcast Count
3
Total Airtime
2 weeks, 2 days
PCID
Podchaser Creator ID logo 089021