Author, speaker, coach, entrepreneur, blogger, podcast host and the Chief "Energy" Officer at Ajax Union -- Joe Apfelbaum is Thriving each and every day. His soon-to-be-released book "Average Joe to CEO" details the 7 stages that he grew to become the leader of one of the fastest growing companies in the US. Joe Apfelbaum shares his journey, his beliefs and his passions in this 'chock-full of amazing takeaways' episode. You'll understand how Joe is focused on helping everyone grow their lives, their businesses and their passions. Listen and Thrive LOUD with Joe.
Today I am interviewing Joe Apfelbaum, CEO of Ajax Union based in New York. Joe is a certified Google trainer & B2B digital marketing expert. He has trained over ten thousand business executives about how to increase profits by integrating digital marketing strategies in their business. In addition to his online TV show and weekly podcast, he runs workshops, speaks at conferences and trade shows about Digital Marketing, SEO, Social Media, Email Marketing, Business Networking, and Leadership. He has been featured on Fox Business, Forbes, The Wall Street Journal, Inc Magazine and more. Don’t forget to subscribe to our podcast on iTunes and give us a review! 3 Key Points If you send the wrong message to a person they are going to get turned off. You don’t want to tell somebody to buy now and they don’t even know what you sell, and you don’t even know if they’re a qualified lead for you. You want to build a relationship with them, get them to know who you are, then eventually get them to trust you and then eventually you get them to like you and people do business with people they like, they trust and they know. Marketing is not about a guarantee, it’s about testing and anyone that’s been in business knows that they have to allocate a certain budget to do marketing so they can test. Top of the funnel messaging or strategy is to get people educated – podcast is very top of the funnel, the book is in the middle of the funnel, when they engage with you that’s bottom of the funnel and hopefully turn them into a customer. Top of the funnel is about creating valuable information that has nothing to do with selling, getting people into some sort of education system and supporting them by giving them the information that they need. Today’s buyers are doing the research way before they contact you. Mentions Connect with Joe at LinkedIn, Facebook, Instagram Visit Joe Apfelbaum’s website at http://www.joeapfelbaum.com/ The Breakthrough Maze (podcasts of coaching entrepreneurs online): http://www.joeapfelbaum.com/category/podcast/ Get mojovated (daily one-minute videos at http://www.joeapfelbaum.com/mojovation/ Ajax Union: https://www.ajaxunion.com/ Watch Joe’s B2B Rap at https://www.ajaxunion.com/b2bx CEOmojo (Interview of Joe Apfelbaum with 52 CEOs on how they took the business from zero to seven figures) - http://www.ceomojo.com/ Average Joe the CEO 7 Stages to 7 Figures (a book coming out in November 2017) Entrepreneur Sales School - http://salesschool.io/
Ajax Union's CEO, Joe Apfelbaum, is on a mission to inspire and motivate you to take your business to the next level. Find out how you can create an effective marketing funnel, develop a healthy work/life balance, use positive language to alter your state of mind and more. [00:00:00] How to Focus on Life and Business Priorities [00:05:33] Discover Your Seven-Figure Breakthrough [00:11:30] Positive Language Alters Your State of Mind [00:18:21] Reach Ideal Customers with Marketing Funnel [00:25:29] Educating Your Dream Clients and Employees [00:33:22] E.A.R. = False Evidence, Appears Real
Joe Apfelbaum is the CEO and Founder of Ajax Union and Digital Marketing Agency in Brooklyn, NY. He is also the author of Average Joe to CEO, and is a coach, helping people find more power, self expression and vitality with his Breakthrough Maze.
Joe Apfelbaum Vroom Veer Stories
Deathly afraid of public speaking; faced his fear and coached 10k business owners
What it feels like to be overweight vs. what it feels like to be 75lbs less fat
Joe's morning routine; how to get enough good sleep and start your day right
What is success?; how can we define what success means to us
How a checklist can help you remember things; and perhaps save a life
One reason to drink more water; we pee more and when we pee, we pee out fat
Joe guides us through a simple mindfulness meditation
How smoking (weed and tobacco) is a lot about relaxing and breathing correctly
Joe Apfelbaum Links
CEO Mojo Podcast
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