John is an experienced international speaker on sales, sales management, and marketing for Vistage, a worldwide network of CEOs. He co-founded an engineering firm in 1986. He and his team grew the company at a compounded growth rate of 42% per year for 14 straight years. During his tenure as CEO, the company acquired seven other engineering and software development companies. His team sold the company in 1997 after growing annual revenue to $165m. In 1998, he co-founded a sales advisory services practice that has grown into a global leader in sales strategies. These strategies include sales, sales management, and marketing. His team has trained over 80,000 Executives, Salespeople, and other customer facing managers in 22 countries over the past 19 years.
eCommerce revenues have grown remarkably over the last decade and in the current environment, online purchases are accelerating exponentially.  According to eCommerce experts, shoppers are spending at least a third of their budgets online.  There are expected to be over two billion digital buyers by the end of next year.  What is your company doing about this?  Do you think eCommerce is too difficult?  Too expensive?  Not a good fit for your products and services? ----more---- This Asher Sales Sense Podcast – “Developing an eCommerce Strategy is Easier than Ever – features host John Asher with guests Hube Hopkins, President of WSI B2B Marketing in Charleston South Carolina and Chris Schofield, Company Director at IMUK Ltd in Yorkshire, England – two practitioners of the art and technology of eCommerce.    Does every company need an eCommerce site today?  Is eCommerce difficult and expensive to create and maintain?  What are the most difficult parts of setting up an eCommerce system?  Are there advantages of Cloud eCommerce compared to traditional eCommerce?  How secure is eCommerce?  And how do you create trust on an eCommerce site?  Tune in and learn the answers to these questions so your company won’t be left behind in the digital dust.   About Chris Schofield In 2002 Chris Schofield saw the potential of the Internet and invested in forming a new company dedicated to providing technical solutions and Internet Marketing services to businesses. An engineer at heart, Chris loves the technical challenges that the Internet presents and project manages all of our high-level technical solutions from start to finish. Having a background in Operations/General management Chris understands the complex business processes required to deliver online success.   Hube Hopkins, President WSI B2B Marketing in Charleston South Carolina   Hubert (Hube) Hopkins has been owner of WSI B2B Marketing for over 15 years. His digital marketing agency focuses on B2B clients in marine, manufacturing, oil & gas, and engineering verticals. Their focus is delivering qualified leads or direct sales via eCommerce for his clients. Building new websites, working website optimization, eCommerce, email marketing, SEO, paid online advertising, marketing automation, inbound marketing, and virtual event execution are some of the key tools Hube and his team excel at.   Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense.     
If your closing results are soft, maybe it’s something you’ve forgotten how to do. There are three types of sales posturing and only one leads to more closed sales: equal sales posturing.  Stop being a weak apologist or arrogant, buy now or I’m done with you approach. If you don’t appear to be equal to the buyer, you will lose. ----more---- Guest host Debb Borchardt, Vice President of Asher Client services, interviews Kyla O’Connell Senior Partner and Sales Facilitator at Asher Strategies about what she’s learned during years of successful sales coaching.  Why is proper posturing language so important? Why don't salespeople close for the next step 48% of the time?  Why does a salesperson get timid? What happens to a sales person's assertiveness in the sales process?  How inferior posturing helps a salesperson lose traction and control of the sale! Why does a salesperson act like a prospect is doing them a favor?  Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense.     
In 2019 the Business Roundtable, with the support of nearly 200 CEOs, redefined the purpose of a corporation from serving shareholders to promoting an economy that serves all Americans. The goal was to encourage businesses to reflect the way corporations can and should operate. Because without sales there is no business, this should be affecting how we view salespeople and how they view themselves. Yet if someone was asked how a salesperson should operate to achieve their purpose, the answer most likely would simply be: “Sell.” ----more---- The July 2nd Asher Sales Sense Podcast – “The Purpose of a Salesperson” – features host John Asher with guest Jeffrey Wolinsky discussing why we need to think more clearly about sales and salespeople. Jeffrey is Director of Federal and National Sales for WTOP and the Federal News Network. WTOP is a commercial all-news radio station licensed to serve the Washington DC area and the Federal News Network covers the latest issues and breaking stories within the U.S. government. Is the salesperson’s job more than a solution-for-money transaction? How can salespeople improve on how they interact with prospects and clients? What are some of the most important things salespeople should be focusing on? How can sales leaders help their salespeople improve their performance for the benefit of both the company and the customers? What are three important things you should remember to stay happy in sales and in life? Tune in on July 2nd to learn the answers to these questions and gain a new perspective on the purpose of a salesperson. Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense.     
As a small business owner or leader, you’ve got your hands full. You’ve built the company up to where it’s successful, but you’re having trouble breaking through to the next level. You’re spending so much time on budget and personnel issues that your long-range plan is just to try to the end of the week. You feel all alone because you can’t talk to anyone about it. And you’re not sleeping. Wouldn’t it be great to hear advice from business leaders who were in the same place you are and now have billion-dollar enterprises? ----more---- The June 4th Asher Sales Sense Podcast – “What Small Business Leaders Can Learn from Billion-Dollar Entrepreneurs” – features host John Asher with guest Ron Wills, President of CEO Focus Maryland/DC and President and Founder of the National Association of Business Owners & Entrepreneurs in the Washington DC Metro Area. Ron recently interviewed four billion-dollar entrepreneurs and will share the lessons he’s learned of their success that directly apply to small business owners and leaders. What challenges did these billion-dollar entrepreneurs face? How did they meet those challenges? What typical mistakes hold small businesses back? Do business coaches really help? What kinds of adjustments and new thinking are necessary for gaining break-through growth? Tune in on June 4th to learn the answers to these questions and start getting some sleep and enjoy going to work again. About John's guest: President of CEO Focus Maryland/DC, a peer advisory mastermind group of CEOs and Business Owners who work together and help each other move past issues holding their companies back.  With 29 regional offices across the country, CEO Focus business advisory groups include up to fourteen like-minded business owners with hundreds of years collective wisdom, thousands of experiences and case studies, and countless best practices. President and Founder of the National Association of Business Owners & Entrepreneurs (NABOE) in the Washington DC Metro Area.  Ron founded NABOE with the belief that the mid-market business community was undeserved in the Washington/Baltimore region. Startups and the largest multi-billion companies are served by many state and local agencies, but no one focuses on the owners of companies with $1MM to $200MM in revenue. That's NABOE's audience! Ron has career experience in banking operations, large client acquisition strategies, sales force development, and performance tracking.  He has served on the Boards of the Maryland India Business Roundtable, the Catholic Business Network, and the National Philharmonic.  Ron is a graduate of the University of Maryland with a BS in Marketing (Economics Minor) and an MA in Business in Administration. Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense.     
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Creator Details

Episode Count
51
Podcast Count
1
Total Airtime
14 hours, 41 minutes
PCID
Podchaser Creator ID logo 452452