Julie Rice in an entrepreneur, investor, and co-founder of SoulCycle, a New York City-based fitness company that offers indoor cycling workout classes.
"There is no elevator to success; you have to take the stairs." — Julie RiceJulie Rice (@julierice_) is an entrepreneur best known for co-founding the fitness phenomenon SoulCycle. Julie served as Co-CEO at SoulCycle from 2006 to 2015 before joining WeWork in November 2017.Julie's life's work has been about building community, and these days she brings that focus to her new role at WeWork. At WeWork, Julie is approaching everything through the lens of community—she is focusing on WeWork's brand and the experience WeWork provides its members, and seeking new and innovative ways to grow and share the WeWork experience around the globe.Julie lives in NYC with her husband Spencer and their two daughters, Phoebe and Parker. She is a board member of The Public Theater and Weight Watchers, as well as an advisor to the women's club The Wing.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferriss
Before Elizabeth Cutler and Julie Rice met, they shared a common belief: New York City gyms didn't have the kind of exercise classes they craved, and each of them wanted to change that. A fitness instructor introduced them over lunch in 2005, and before the meal was done they were set on opening a stationary bike studio, with a chic and aspirational vibe. A few months later, the first SoulCycle opened in upper Manhattan. Today, SoulCycle has cultivated a near-tribal devotion among its clients, with studios across the United States and Canada. PLUS for our postscript "How You Built That," how "kid-preneur" Gabrielle Goodwin and her mom Rozalynn invented a double-face double snap barrette that doesn't slip out of little girls' hair, no matter how much they play around.
This week on the podcast we have an in-depth conversation with Julie Rice, a co-founder of SoulCycle and a Partner at WeWork. SoulCycle’s rise is now the stuff of legend. Julie and her fellow co-founders took the fitness and business worlds by storm, and grew a fanatical customer base by focusing on who they wanted their customers to become. Now Julie is a partner at WeWork, another business that feels more like a movement. Both SoulCylce and WeWork are prime examples of what you can build when you provide best-in-class experiences that help customers reach their aspirations. SnackNation CEO Sean Kelly sat down with Julie this summer in WeWork HQ in New York as the SnackNation and WeWork teams were putting the finishing touches on the WeMRKT. The recently launched premium onsite markets provides a meaningful and relevant retail amenity to WeWork members, including snack and beverages curated by SnackNation. (For more on WeMRKT, check out this New Yorker article: “WeWork Does Bodegas.”) But that's just scratching the surface of all the goodness Julie gave us in this conversation. She takes us through the entire SoulCycle founding story, discusses what it takes to scale culture (and why that’s important), and explains why building communities is really her life's work. Links WeWork SoulCycle Connect with Julie Rice on LinkedIn. The New Yorker: WeWork Does Bodegas Builder is a co-production of SnackNation and ForceBrands.
From joining gyms to taking Yoga classes, finding a workout that was both effective and satisfying did not come easily to Elizabeth and Julie. Unable to discover a cardio program that motivated and inspired (as well as burned calories), Julie and Elizabeth set out to create a new kind of routine. Fusing elements of indoor cycling with upper body workouts, the two opened a small studio on the upper west side of Manhattan. They soon found themselves attracting media attention, serving celebrities, and opening multiple locations in New York City and the surrounding region. Julie and Elizabeth speak with Jessica Harris about how an unknown cycling studio transformed itself into a lifestyle brand, from scratch. Listen to the interview
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Creator Details

Episode Count
4
Podcast Count
4
Total Airtime
3 hours, 29 minutes
PCID
Podchaser Creator ID logo 941769