Nashville-based writer/editor/mammal.
The popular saying “a rising tide lifts all boats” is perfectly suited for the distilled spirits industry — when one of us does well, either as an individual or as a company, we do what we can to help others. On this episode of Around the Barrel, we talk with Melvin Keebler, Vice President and Assistant General Manager at the Jack Daniel Distillery, about the Nearest & Jack Advancement Initiative, the latest way Jack Daniel’s is helping those with less opportunity. Through collaboration with Uncle Nearest Inc., the initiative offers education, training and support for minorities looking to succeed in the distilled spirits industry. Melvin takes us behind-the-scenes of this impactful program and discusses Jack Daniel’s diversity and inclusion efforts while shining a light on the path of progress ahead.
The importance of the barrel in whiskey making cannot be overstated. It is so important, in fact, that at Jack Daniel’s, we don’t trust anyone else to make it. On this episode of Around the Barrel, host Lucas Hendrickson visits the Jack Daniel Cooperage alongside plant manager Darrell Davis to learn about the painstaking process that goes into building this magic vessel that creates the color, flavor and character of our world-famous whiskey.
The connection between music and Jack Daniel’s Tennessee Whiskey has always been strong. The link between the brand and American country music has been particularly vibrant over the years, as the spirit has informed, not only the creation of songs, but also the celebration of them. On this episode, we talk with country music media mainstay Storme Warren about the current state of the genre, how both the music and the whiskey play to a worldwide audience and how a commitment to both innovation and tradition informs what comes out over the airwaves and round the Barrel.
Enjoying whiskey engages all your senses, but taste is undoubtedly the most difficult to define. Sight, smell and memory all feed into our taste. On this episode of Around the Barrel, host Lucas Hendrickson joins veteran whiskey journalist Fred Minnick to learn more about the time and practice needed to develop a whiskey vocabulary to articulate this concept of taste, how a person’s palate can be as unique as a fingerprint and how his years as a whiskey expert have spawned a slew of magazine, book and video creations that explore whiskey from different angles.
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Creator Details

Mar 19th, 1968
Nashville, Tennessee, United States of America
Episode Count
Podcast Count
Total Airtime
18 hours, 22 minutes
Podchaser Creator ID logo 523544