Mark Sisson is a fitness author, food blogger, and a former distance runner, triathlete, and Ironman competitor.
Elite athlete, best-selling author and leading proponent of the primal diet, Mark Sisson believes that the lifestyle our primal ancestors engaged in, the food they ate, and the amount of sun they got are still optimal today. On this episode of Health Theory with Tom Bilyeu, Mark Sisson explains how to tap into that primal lifestyle and live an awesome life where you enjoy what you eat, you don’t have constant cravings, and you still burn excess fat and extend your longevity. He talks about the healing power of collagen, the crucial importance of metabolic flexibility, and why there’s no need to sacrifice daily pleasure for good health. This episode is brought to you by: Butcher Box: For a limited time, new members can get 2 pounds of free ground beef in every Butcher Box order by signing up today at WHOOP: For 15% off your order, go to and use discount code HT at checkout.  PATLive: Get 10% off your first year of service after a 14-day free trial. Visit Indeed: Go to for a FREE $75 credit to boost your job post. SHOW NOTES:   Mark wants people to be pain-free, to enjoy their food, to be able to move around easily [0:24] Mark explains what fulfillment means to him [3:45] Mark and Tom discuss the limits to how much fulfillment money can really buy [4:43] Mark explains why he has evolved to embrace metabolic flexibility [7:54] You don’t need as many calories as you think you do [11:55] How does diet change the number of mitochondria? [13:51] When your body gets good at burning fat, hunger and cravings start to disappear [19:54] The brain’s usage of calories throughout the day does not vary much [24:32] Mark explains why animal protein is better than plant protein [28:21] Mark talks about why you need to eat nose-to-tail for ligament health [31:51] Mark explains why collagen peptides are so important [36:04] You cannot get everything you need from a plant-based diet without supplements [39:07] Mark argues that there is no one right answer for diet [44:03] Mark is unwilling to sacrifice daily pleasure simply for marginal additional longevity [48:18] Mark wishes he could spend the rest of his life eating peanuts and drinking beer [50:30] Mark feels that the coronavirus pandemic has been utterly mismanaged [52:19] Mark prioritizes Vitamin D over even exercise [56:45] Mark and Tom discuss energy drinks and whether they work on a regular basis [1:01:43]   FOLLOW MARK:   WEBSITE:  INSTAGRAM:  FACEBOOK:  TWITTER: 
IT’S NEVER TOO LATE TO CHANGE LANES. Pivoting isn’t a sign of failure, it’s a sign that you’re listening to feedback. You have to know when to jump ship. If you don’t, you might be missing out on some amazing new opportunities. So, how do you know which direction to take? See what people are responding to. Build relationships with your audience. And never think you’ve missed your chance to follow a dream. There’s no better time than now. On today’s episode of The School of Greatness, I talk about being able to pivot with an entrepreneur who is never afraid to change directions: Mark Sisson. Mark Sisson is a New York Times bestselling author and founder of Primal Nutrition, LLC, and Primal Kitchen, LLC. He is the publisher of, the #1-ranked blog for over a decade in its health and fitness category. Mark says that he figured out his famous product by first building a brand. It took a lot of groundwork but ultimately paid off in the end. So get ready to learn how to be a successful entrepreneur at any age on Episode 827. Some Questions I Ask: How do you know when you need to pivot? (15:15) How did you have the mindset to shift into running a large business? (30:00) What advice would you have for people building their personal brand? (34:30) What was your biggest fear when building a food business? (40:00) How do you deal with companies knocking off your product? (45:00) In This Episode You Will Learn: About Mark’s journey to where he is now (6:00) The greatest skill set an entrepreneur can have (13:00) The power of hiring a team to execute your vision (31:00) Why in retail you have to compete on brand not price (36:00) How to build a brand (38:00) If you enjoyed this episode, check out the video, show notes and more at and follow at
Health and fitness OG Mark Sisson, CEO of Primal Kitchen and Author of The Primal Blueprint, is back!  We’re not talking about Keto recipes this time, but instead we dive into the blueprint for creating a successful business:  Authenticity. We also discuss our mutual vision to change how the world eats, and the importance of learning from our many failures.  Connect with Mark Sisson:Website | Kitchen | Health Coach Institute | blog | out Mark Sissons’s books | with Aubrey:Website | | | | Your Life Event | Check out Aubrey's book Own The Day Own Your Life: Get 10% off Onnit products | Subscribe to the Aubrey Marcus Newsletter: Subscribe to the Aubrey Marcus Podcast:iTunes | | | | Play Music | |
We kick off Health Coach Radio with an interview with Mark Sisson, the founder of Primal Health Coach Institute. Mark is excited about the future of health coaching as a skilled trade, and shares some of his opinions and viewpoints about this burgeoning field. We also talk about entrepreneurial spirit, and what it takes to launch a business of one's own; as well as some of the many other opportunities for health coaches who haven't yet been bitten by the entrepreneurial bug.  To learn how to become a health coach or to up-level your skills and credentials as a health coach, visit
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Creator Details

Malibu, CA, USA
Episode Count
Podcast Count
Total Airtime
12 hours, 23 minutes
Podchaser Creator ID logo 667189