Marty Neumeier is an American author and speaker who writes on the topics of brand, design, innovation, and creativity. He currently serves as Director of CEO Branding for Liquid Agency, a branding agency headquartered in San Jose, California.
Marty Neumeier is an ideas man and a teacher in the best sense of the word.He has written several books about branding, creativity and innovation which became classics in their field. Marty is full of energy and ideas, and the conviction and hope that his ideas truely add value for the readers or his course participants (he just added Masterclasses to his line of focused business books).Marty Neumeiers's BooksMarty is no fan of business BS. He cuts straight to the point without oversimplifying things. "I have just tried to make it simple" is one of the hardest thing to do, dodging the irrelevant to focus on the important. THE BRAND GAP (2003) and ZAG (2006) come to mind instantly. The phrase “A brand isn’t what you say it is—it’s what they say it is.” is common knowledge now. In his third book, THE DESIGNFUL COMPANY, he addressed how business leaders can build a culture of nonstop innovation. One of his secrets: "If you wanna innovate, you gotta design."MasterclassesIn his live Masterclasses, he is bringing his teaching to a next level: the classes are for professionals that put in an effort and want to evolve their knowledge, networks and careers. Find more information and enroll for classes here. find Marty Neumeier onhis Website & "steal this ideaTwitter find all the links and a transcript in the show notes on The 2pt5 website The 2pt5 - conversations connecting innovators podcast is hosted in Baden-Württemberg, Germany by Klaus Reichert.
Within the branding community, Marty Neumeier needs no introduction. But just for good measure, here’s a quick rundown: - Director of Transformation for the Liquid Agency - Author of The Brand Gap, hailed as one of the best 100 Business Books of All Time - Also wrote Zag: The Number One Strategy of High-Performance Brands, and Brand A-Z   Marty and I kicked things off talking about his latest book Scramble: A Business Thriller, which launches today on Amazon. What makes Scramble different from Marty’s previous books is that it’s a fictional story. It tells the tale of a CEO and leadership team in peril, with five weeks to turn things around. The story becomes a vehicle for the two core themes of the book: 1. Agile strategy; and 2. Design thinking. Marty and I talked about what inspired him to try out a different format and how the book explores the branding process in a realistic and deeper way than most traditional business books. So, what is agile strategy? Marty uses five strategy Qs (questions) and five design-thinking Ps (principles) to break it down: The five Qs of strategy - What is our purpose? - Who do we serve? - Where should we compete? - How will we win? - How will we grow? The five Ps of design thinking - Problemizing - Pinballing - Probing - Prototyping - Proofing The design thinking principles can be used to help answer some of the strategy questions in a way that forces you to go beyond conventional thinking. I asked Marty about positioning and brand strategy frameworks., and he brought up a model he introduced in his previous book, The Brand Flip: the Brand Commitment Matrix. The Matrix features six boxes, each to be filled with the answer to one of six corresponding questions. To learn more about Marty and his work visit his website, www.martyneumeier.com. I suggest signing up for his newsletter while you’re there. Scramble is now available on Amazon as a paperback, audiobook, or ebook. Or, if you’re interested in a beautiful version with an embossed cover and French folds, visit 800ceoread.com. Even better, if you order two or more copies, you’ll receive a 40% discount! Below, you’ll find the full transcript of the episode (may contain typos and/or transcription errors). Click above to listen to the episode, and subscribe on Apple Podcasts or elsewhere to hear every episode of How Brands Are Built.  Today’s episode is sponsored by Squadhelp. To begin a business name contest with hundreds of business naming experts, check out their services to get a fresh perspective on your company.
I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip). In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy! Connect with Marty: www.martyneumeier.com (I recommend subscribing to his newsletter) Connect with me: hello@wonderagency.com www.wonderagency.com www.tobiasdahlberg.com
I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip). In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy! Connect with Marty: www.martyneumeier.com (I recommend subscribing to his newsletter) Connect with me: hello@wonderagency.com www.wonderagency.com www.tobiasdahlberg.com
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Creator Details

Location
San José, Kalifornien, USA
Episode Count
11
Podcast Count
8
Total Airtime
7 hours, 8 minutes
PCID
Podchaser Creator ID logo 843286