Matthew Brown is the Sr. Producer at HubSpot. He leads the podcast operations for the company’s treble of shows -- The Growth Show, Weird Work, and Skill Up. His work has been featured in iTunes and Spotify, and covered in The New York Times and Inc. Magazine. Before joining HubSpot, he created the first branded podcast for Virgin Pulse, part of Sir Richard Branson’s Virgin Group.
Recent episodes featuring Matthew Brown
Inside a HubSpot Smarketing Meeting
Smarketing combines sales and marketing. Great. Easy etymology. But what exactly does it mean? Smarketing is a team meeting, where your sales and marketing teams come together to collaborate on a shared project and solve problems. We go inside HubSpot headquarters with Alex Girard as he sets out to put on HubSpot’s next Smarketing. Not only have we never pulled the curtain back on this type of meeting, it’s also our first attempt at a live, remote Smarketing. As such, things don’t always go as planned.
How to Create a Sales and Marketing SLA
Your company needs to have a clear revenue goal. But unless your teams know how to contribute to it, your goals aren’t going to do you a whole lot of good.  So you'll need to help marketing and sales each understand their role in achieving that goal. And the best way to do that? Implement a service level agreement, or an SLA, between the two teams. An SLA means Marketing promises a certain number of leads to Sales, and Sales promises to contact those leads within a certain timeframe.
How Marcus Sheridan’s Content Strategy Saved His Life
Marcus Sheridan was burnt out. Each day, he was waking up early, driving two to three hours, sitting at a sales appointment for two to three hours, and driving home for two to three more hours. He didn't get to see his wife. He didn't get to see my kids.  What was eating away at his time? Not getting to work with more qualified buyers. So to solve that, Marcus redefined his content strategy and starting selling at an 80 percent close rate.
How to Find Fit and Sales Readiness
Marketing qualified leads, or MQLs, are leads that are both a good fit for your offering and are ready to have a sales conversation. But what about hand-raisers, or good fit but unready sales leads, or poor fit leads?  We’ll set up a lead qualification matrix to help you sort through good fit and poor fit leads, based on sales readiness. That way, you can send the best leads to sales, and leave the rest for marketing to continue nurturing.
What Is Lead Qualification?
We’d all like to believe that everyone’s a good fit for what we’re selling. But that type of thinking will only end up wasting countless hours and angering countless more prospects. You need to qualify which leads are a good fit and which ones are a poor fit. This episode, we walkthrough how you can align marketing and sales in pipeline creation and create an ideal customer profile.
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Episode Count
Podcast Count
Total Airtime
4 days, 16 hours