Melissa Grady is the CMO of Cadillac.
Melissa Grady is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just launched a major marketing effort to introduce the 2021 Cadillac Escalade (smack in the middle of the pandemic).Melissa is a data-driven marketer and her strength is bringing data into insight and parlaying that with creativity. In this conversation, Melissa talks about her process of doing just that, how she fell in love with advertising, and the future of brand building. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com
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Creator Details

Episode Count
1
Podcast Count
1
Total Airtime
55 minutes, 36 seconds
PCID
Podchaser Creator ID logo 896957