MailUp Group is a leading player in the field of cloud marketing technologies, offers a broad spectrum of solutions with a focus on data-driven omni-channel marketing automation, used by SME’s and large corporations to engage their customers. MailUp was founded in 2002, IPO in 2014 on the AIM Italia market.
Nazzareno Gorni is the CEO of MailUp Group (https://mailupgroup.com/en/) 🕒 Time Stamped Show Notes: 00:00 – Nathan's introduction to today's show 0:45 – How MailUp has been built as a business messaging company 1:45 – Why they are doing more than €35M in ARR right now 2:05 – How they are growing 35% year over year 2:30 – Why their ideal customers are marketers and developers 3:40 – How MailUp has grown to serve 20k customers 4:20 – Why they have started to move upmarket 5:10 – How he launched the company in 2002 5:30 – Why they launched with just €15k in self-funding 5:48 – How they raised €3M when they IPO'd 6:40 – Why they went public to fund acquisitions 8:30 – How their team has grown to 170 employees in Italy, Spain, Denmark, and the U.S. 9:15 – How they optimize for payback within 6 to 7 months 9:50 – Why they created BEEfree.io out of an accident 10:40 – How 3k companies are using BEEfree for over $1M in ARR 12:00 – The Famous Five
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