Recent episodes featuring Nicole Baldinu
It’s something every marketer studies endlessly. If you’re in business, you’ve heard of it by now: the “funnel.” There’s a good reason this concept is so common. Understanding the funnel and applying it to your business is crucial to your company’s growth. You could even argue that without studying the art of the funnel, your business can’t grow at all!  Whether they realize it or not, all businesses funnel. It’s just that some are better at it than others. In short, the funnel is the thing that takes people from perfect stranger, to lead, to customer, and finally to creator of other customers. It’s a central tenet of digital marketing, and the only efficient way to approach the task of finding your customers among all those millions of people out there on the Internet. Today, we’ll explain the funnel, unpack its mysteries, and illustrate the concept with a hypothetical example. Let’s build your funnel, and get some people into it. Click Play! #btn_1_2a93752f5900eebe99baf810059ed3f8 .text {font-size:22px;color:#ffffff;font-weight:normal;}#btn_1_2a93752f5900eebe99baf810059ed3f8 {padding:30px 40px;border-color:#cc0033;border-width:1px;-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;background:#cc0033;background:-webkit-gradient(linear, left top, left bottom, color-stop(0%, #cc0033), color-stop(100%, #cc0033));background:-webkit-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-moz-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-ms-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-o-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:linear-gradient(to bottom, #cc0033 0%, #cc0033 100%);filter:progid:DXImageTransform.Microsoft.gradient(startColorstr=#cc0033, endColorstr=#cc0033, GradientType=0);box-shadow:none;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .gradient {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .shine {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .active {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .hover {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}SUBSCRIBE ON ITUNES Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today's Sponsors Wave Chasing down payments and invoices is annoying, especially for small business. Wave’s easy-to-use invoicing software lets you customize invoices, look professional, and get paid faster. Wave’s recurring invoicing feature lets you forget the paperwork chase and get back to the business you love. Head to waveapps.com/mba for 100% free, unlimited invoicing. AdSkills One of our sponsors has a free gift for you! If you’ve ever run Facebook ads before, you probably know about custom audiences and retargeting. Adskills.com founder Justin Brooke wrote a great book on the subject: Retargeting Recipes, featuring 7 proven retargeting campaign strategies. They’ve printed 1,000 copies of this book to give away — all you pay is shipping. Get your free copy now at adskills.com while it’s still available! Show Links Elementor ClickFunnels LeadPages The post MBA1449 What Exactly Is a Funnel? (and How to Build One) appeared first on The $100 MBA.
Every business needs a website, and therefore a good domain name. But do you need all the domains with that name? Good question. It’s Q&A Wednesday, and one listener wants to know if you should buy up the .com alternatives: the .co, the .net, even the international domains like .uk and .au. How many domains is too many?  How many is not enough?  Domains aren’t exactly expensive, but a few ventures into the game can ultimately cost you hundreds if you’re not picky enough. On the other hand, you don’t want someone else using your name and causing all kinds of brand confusion.  Today, we’ll discuss what you should do before you start snapping up domains. If you buy too many too soon, you can end up burdening your business instead of protecting your brand. Find out what needs to happen first, and proceed from there. #btn_1_2a93752f5900eebe99baf810059ed3f8 .text {font-size:22px;color:#ffffff;font-weight:normal;}#btn_1_2a93752f5900eebe99baf810059ed3f8 {padding:30px 40px;border-color:#cc0033;border-width:1px;-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;background:#cc0033;background:-webkit-gradient(linear, left top, left bottom, color-stop(0%, #cc0033), color-stop(100%, #cc0033));background:-webkit-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-moz-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-ms-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-o-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:linear-gradient(to bottom, #cc0033 0%, #cc0033 100%);filter:progid:DXImageTransform.Microsoft.gradient(startColorstr=#cc0033, endColorstr=#cc0033, GradientType=0);box-shadow:none;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .gradient {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .shine {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .active {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .hover {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}SUBSCRIBE ON ITUNES Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today's Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. Personal Capital Ready to purchase a home? Saving for tuition? Talk with Personal Capital’s registered advisers, who can help you build a personalized plan. Or download the Personal Capital app and get a 360-degree view of your finances in one place. Invest with logic. Plan with heart. For more information, head to personalcapital.com Show Links Free $100 MBA Idea Validation Course The post MBA1445 Q&A Wednesday: Do I need to also buy the .net and .co for my domain? appeared first on The $100 MBA.
We’re not good at understanding each other. And that’s bad for business. Malcolm Gladwell has made a massive career out of noticing — patterns, syndromes, common social threads. He’s sold millions of copies of books like The Tipping Point and Outliers. His latest, Talking to Strangers, tackles another big, broad topic: human interaction. How we relate to people we don’t know has a massive impact, especially for entrepreneurs. The way you handle new people has implications for everything in business, from customer service to networking to partnerships. The skill of getting to know someone can change everything — but it’s a skill you have to develop. In fact, Gladwell argues that generally, we’re awful at figuring each other out. Today, we’ll discuss how business people can utilize the lessons of this book, and why we all need to question our instincts and assumptions about others. As Gladwell illustrates with a variety of real-world examples, failures in our evaluation of others can have drastic consequences.  It’s something most of us don’t even realize we don’t even realize. See what we mean: Click Play! #btn_1_2a93752f5900eebe99baf810059ed3f8 .text {font-size:22px;color:#ffffff;font-weight:normal;}#btn_1_2a93752f5900eebe99baf810059ed3f8 {padding:30px 40px;border-color:#cc0033;border-width:1px;-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;background:#cc0033;background:-webkit-gradient(linear, left top, left bottom, color-stop(0%, #cc0033), color-stop(100%, #cc0033));background:-webkit-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-moz-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-ms-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-o-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:linear-gradient(to bottom, #cc0033 0%, #cc0033 100%);filter:progid:DXImageTransform.Microsoft.gradient(startColorstr=#cc0033, endColorstr=#cc0033, GradientType=0);box-shadow:none;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .gradient {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .shine {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .active {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .hover {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}SUBSCRIBE ON ITUNES Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today's Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. Personal Capital Ready to purchase a home? Saving for tuition? Talk with Personal Capital’s registered advisers, who can help you build a personalized plan. Or download the Personal Capital app and get a 360-degree view of your finances in one place. Invest with logic. Plan with heart. For more information, head to personalcapital.com Show Links Talking to Strangers by Malcolm Gladwell The post MBA1443 Must Read: Talking to Strangers by Malcolm Gladwell appeared first on The $100 MBA.
Second-guessing: some would say it’s a sign of healthy skepticism. But if it becomes a habit, it’s fatal to entrepreneurs. When you run your own business, you are constantly faced with high-pressure decisions — way more often than people with conventional jobs. With every call you make, that little voice can be heard talking: was I right about that? Should I have [fill in the blank] instead? Don’t “what if” yourself out of business. There are simple steps you can take to make sure that while you don’t always make the right call, you make the call that made the most sense. While nothing can ensure you bat 1000 with all your decisions, you can rest easy knowing you didn’t make the kinds of mistakes that put your judgment into question. It’s just a matter of preparation. You can maximize the odds of every decision turning out to be correct by laying the groundwork. Today, we share the surprisingly easy precautions you can take that make all your decisions better — and let you sleep soundly knowing you did your best. Click Play! #btn_1_2a93752f5900eebe99baf810059ed3f8 .text {font-size:22px;color:#ffffff;font-weight:normal;}#btn_1_2a93752f5900eebe99baf810059ed3f8 {padding:30px 40px;border-color:#cc0033;border-width:1px;-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;background:#cc0033;background:-webkit-gradient(linear, left top, left bottom, color-stop(0%, #cc0033), color-stop(100%, #cc0033));background:-webkit-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-moz-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-ms-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-o-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:linear-gradient(to bottom, #cc0033 0%, #cc0033 100%);filter:progid:DXImageTransform.Microsoft.gradient(startColorstr=#cc0033, endColorstr=#cc0033, GradientType=0);box-shadow:none;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .gradient {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .shine {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .active {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .hover {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}SUBSCRIBE ON ITUNES Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today's Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. Personal Capital Ready to purchase a home? Saving for tuition? Talk with Personal Capital’s registered advisers, who can help you build a personalized plan. Or download the Personal Capital app and get a 360-degree view of your finances in one place. Invest with logic. Plan with heart. For more information, head to personalcapital.com The post MBA1441 How To Feel Good About Your Decisions appeared first on The $100 MBA.
Content business vs. software business: which is right for you? Today’s episode is a good place to start answering that question. It’s Q&A Wednesday, and we’re helping one listener understand the biggest, most fundamental difference between the two business models. That difference is critical. Content businesses (like The $100 MBA) require different skill sets, resources, and personnel to pull off than software business (like our webinar platform company, WebinarNinja). As you can see, we do both, so we’re intimately familiar with the differences — including the big one. Hint: it’s about what customers expect from you in return for their money. We’ll discuss how this difference affects your role as founder, the relationships you’ll have with customers, and your decision to choose one model or the other. Both have their challenges — which one suits your skills and talents?  There’s one way to find out: Click Play! #btn_1_2a93752f5900eebe99baf810059ed3f8 .text {font-size:22px;color:#ffffff;font-weight:normal;}#btn_1_2a93752f5900eebe99baf810059ed3f8 {padding:30px 40px;border-color:#cc0033;border-width:1px;-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;background:#cc0033;background:-webkit-gradient(linear, left top, left bottom, color-stop(0%, #cc0033), color-stop(100%, #cc0033));background:-webkit-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-moz-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-ms-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-o-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:linear-gradient(to bottom, #cc0033 0%, #cc0033 100%);filter:progid:DXImageTransform.Microsoft.gradient(startColorstr=#cc0033, endColorstr=#cc0033, GradientType=0);box-shadow:none;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .gradient {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .shine {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .active {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .hover {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}SUBSCRIBE ON ITUNES Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today's Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. Motley Fool Ever wondered how to invest, or struggled to understand how to make your money work for you? The Motley Fool is just what you need. Brothers Tom and David Gardner provide advice and guidance that cuts through the noise of standard business sections and websites. Get simple, easy-to-use market analysis to help you beat the market. Kickstart your 2020 financial goals with 5 of their favorite stock picks for free at fool.com/mba. Show Links WebinarNinja The post MBA1440 Q&A Wednesday: What’s the biggest difference between a content business and a software business? appeared first on The $100 MBA.
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Stats
Episode Count
20
Podcast Count
8
Total Airtime
6 hours, 26 minutes