Specializing in podcast production, I've recorded, edited, and mastered audio professionally for the last decade. I also run a YouTube channel (/rayortega) featuring audio/video gear reviews and tutorials.
What can you do beyond simply publishing a podcast to find more podcast listeners?  Join Ray Ortega, Dave Jackson, Noel Davila, and Roger Nairn to chat about communities for your podcast, outside of your podcast itself, virtual podcast events, Spotify's growing market share, podcast awards and more. Watch this Round: https://www.youtube.com/watch?v=5WfUZupskmQ You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Does moving podcasts behind a paywall work? Will Apple be testing the waters? Join Ray Ortega, Dave Jackson, York Campbell, and John Lund to discuss subscription models for podcasts. Stories discussed on this Round Title: Apple Spotlight Main Takeaway: This sounds promising for the independent Podcaster, but will it work? url: https://podnews.net/update/apple-podcasts-spotlight Title: Apple Podcast Subscriptions Main Takeaway: Would this be a blessing or a curse for the Independent Podcaster? URL: https://www.hollywoodreporter.com/news/apple-mulls-podcast-subscription-push-amid-spotifys-land-grab Title: Is Spotify’s big bet on podcasts failing? Main Takeaway: The battle of converting music listeners to podcast listeners continues. Will it be worth playing the long game to find success? And is the podcast audience big enough to warrant platforms branching out to have exclusive shows and content? URL: https://www.cnbc.com/2021/01/15/spotifys-big-bet-on-podcasts-is-failing-citi-says.html Title:  Media targets podcasts for takedown Main Takeaway: How far should podcast platforms go in censoring or taking down the spread of misinformation, and can it actually be done? URL: https://apnews.com/article/donald-trump-conspiracy-theories-media-misinformation-social-media-b7bb0ace8a617af733357f6ee15aca03 Title:  The Story of the First Podcast Feed Main Takeaway: The long debated...first ever podcast. URL: https://podnews.net/article/first-podcast-feed-history Twitter dust up: "Mom and Dad are fighting…" https://twitter.com/davewiner/status/1352269149247066113 Title:  Public media owners agree to sell Pocket Casts podcast platform Main Takeaway: significant given it’s share of the market in comparison to other podcast apps URL: https://current.org/2021/01/public-media-owners-agree-to-sell-pocket-casts-podcast-platform/?utm_source=podnews.net&wallit_nosession=1 Title:  What is the Value of Platforms Anyway?...Or...The False Choice Between Reach and Revenue Main Takeaway: What Platforms Should do is boost your reach. Johnny Carson used to make careers overnight because everyone was watching. Being in Amazon makes it easier to be found, but may not boost your reach. A podcaster will either get a bigger audience, or get paid to join a platform. URL: https://audioinsurgent.substack.com/p/what-is-the-value-of-platforms-anywayorthe You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
Netflix is going to make movies available as an audio only experience. Will this pull people away from podcasts? Join Ray Ortega, Dave Jackson, Elikqitie, and Lee Uehara to discuss some of the final podcasting stories of 2020. Watch this Round: https://www.youtube.com/watch?v=EFKgG5VGrmk You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
If you created 500, three episode, podcasts, would you be the number one podcaster? This seems to be Spotify's approach with Anchor but does it work? Is it valuable? Are they really 'dominating' podcasting?  Join Ray Ortega, Dave Jackson, Angela Connor, and Zack Jackson to music podcasts, getting your show in shape and other stories in podcasting. Title: Spotify says it’s dominating the podcasting market because of a million-plus tiny podcasts Main Takeaway: I'm skeptical. url: https://www.theverge.com/2020/12/2/21755151/spotify-podcasts-anchor-stats-data-wrapped-2020 Title: Text to Podcast Company Launches  Main Takeaway: Does a service like this make podcasting a turn-key commodity? I wonder if by selecting a narrator and having content read and turned into podcasts if there is a real connection with listeners. Is this just a way to make podcasting the new “content marketing?”  This may be okay for brands I suppose. I just think a connection with hosts being “real people” can really make a difference. Their website mentions turning ebooks into podcasts, for instance. This is not to pick on the company or the idea - I’m just talking about authenticity with podcasts. Not content being read by a nameless male or female voice.  The call-to-action on their website is “Create podcasts from any content.” Really? Is that what podcasts should become?  URL: https://podcastbusinessjournal.com/text-to-podcast-company-launches/ Title: Apple Podcasts Names NPR’s Code Switch as It’s First Ever “Show of the Year” Main Takeaway: A podcast that focuses on one of the toughest topics for people to discuss, RACE, is named Podcast of the Year, which I think is phenomenal. I also started a podcast this year on a tough topic such as this - racial equality in the workplace - so this is something I’m excited to see happen. Also, the idea of “Show of the Year.” It’s the first but will it become Emmy and Grammy-like? What’s the criteria? Who decided? Was there a submission period? I didn’ t know this was happening and just think it’s worth discussing.  BTW, Code Switch is a really good podcast.   URL: https://www.npr.org/about-npr/940135424/apple-podcasts-names-nprs-code-switch-as-its-first-ever-show-of-the-year Title:  Why Carmakers Are Getting Into Podcasts and Audio Marketing Main Takeaway: We’ve talked a lot about advertising in podcasting, and it’s usually driven by companies inserting their ads into podcasts and paying the content creators based on the number of impressions. That sort of advertising has been around since the days of the newspaper (maybe earlier), but Hyundai and Ford are bypassing podcasters all together and making their own podcasts that are thinly veiled ads instead. Hyundai created a podcast where they interview musicians and take a “virtual audio tour” of their home city. They’re integrating all kinds of musical playlists on Spotify and visual elements on their website too. More interestingly though is Ford. They’re bringing back the Bronco and are advertising it through an 8-part “investigative” series called “Bring Back Bronco: The Untold Story”. If this sort of thing works, will companies start hiring podcast producers instead of paying for ads on established podcasts? Should we start pitching corporate podcast ideas and get some of that sweet sweet cash?  URL: https://www.adweek.com/media/why-carmakers-podcasts-audio-marketing/ Title:  Bill Gates teaming with actor and activist Rashida Jones for new podcast, ‘Ask Big Questions’ Main Takeaway: Can we just talk about how random this podcast is? From the article, “A mutual friend suggested the two might have a lot to talk about and the podcast idea was born.” I just started listening to the first episode, but I love Rashida Jones and I’m sure it’s fabulous. I love the idea of interesting people getting together and just creating something like this that is meant to be a limited run. With the pandemic, this seems easier than ever. Who else could we introduce? Kanye and the Pope? Jeff Bezos and the Dalai Lama? Who is your dream team?  URL: https://www.geekwire.com/2020/bill-gates-teaming-actor-activist-rashida-jones-new-podcast-ask-big-questions/ Title:  I analyzed 20 million Apple Podcasts star ratings. Here’s what I learned Main Takeaway: If you have more than four ratings you are better than 50% of the podcast. The average rating is 4.6 URL: https://blog.pacific-content.com/i-analyzed-20-million-apple-podcasts-star-ratings-heres-what-i-learned-d1599a5d0cec You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!
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Creator Details

Episode Count
278
Podcast Count
17
Total Airtime
1 week, 4 days
PCID
Podchaser Creator ID logo 317373