Rufus co-founded four companies. First,, in 1997, an early youth culture website, acquired by IAC; second Spring Street Networks, an online dating technology company acquired by Various, Inc.; and third, a website for a new generation of parents, acquired by Disney in 2011. Babble evolved into a platform for female influencers, covering a wide range of women's lifestyle topics, distributed through social media. Rufus is currently running, a platform for one person media companies, backed by Comcast, Bertelsmann, Bloomberg, the New York Times, Greycroft, and INovia. Leader of The Next Big Idea Club, which is also a new podcast from Wondery, hosted by Rufus.
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