Sharon Chuter is the founder, CEO & creative director at UOMA. She is also listed as one of the 50 most forward-thinking executives shaping the future of the beauty industry by WWD.
In 2018, Sharon Chuter left her job at a legacy beauty brand to start UOMA Beauty, a cosmetics company that caters to a wide variety of skin tones. She recently launched a social media campaign called Pull Up or Shut Up, which asks beauty brands to publicize statistics on the diversity of their workforce. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
Annie and Nick talk with Uoma Beauty founder/CEO Sharon Chuter about racism in the beauty industry and her social-media initiative, #PullUpOrShutUp, which asks beauty's largest corporations (the ones that posted Black Lives Matter content on Instagram) to "pull up" and disclose the number of Black people they actually employ. Plus, Annie and Nick discuss hair removal and eye cream.Follow Sharon on Instagram at @pullupforchange.Follow Eyewitness Beauty on Instagram at @eyewitnessbeauty.Products MentionedSoftSheen Carson Magic Shave Hair Removal CreamBuy Naturium Multi-Peptide Eye CreamProducers: Hannah Beal, Annie Kreighbaum, and Nick Axelrod-WelkPost production: Jackson Bierfeldt Theme music: Danny Presant
Sharon Chuter's story is incredible. We have her on the show because of the work she's doing with the Pull Up or Shut Up initiative — a movement she created — where brands are being asked to disclose not only how many black employees they have, but how many are in leadership positions. The movement has caught on quickly and many of you are demanding transparency from your favorite brands.From graduating high school at 16 to bringing a huge mass brand to Nigeria, Sharon was born to speak out and make change. She is the founder, CEO and creative director of UOMA Beauty, a brand a little over a year old that's all about breaking the status quo. Sharon explains why this movement is essential to progress, how it will benefit black lives (and livelihoods), reveals which popular black-owned brand is not actually blacked-owned, and shares her best piece of business advice.Follow SharonFollow UOMA BeautyFollow Pull Up or Shut UpWe would like to help amplify independent black-owned beauty brands by offering free advertising on our podcast. Please reach out if interested or have a suggestion:  See for privacy and opt-out information.
After numerous years working in the beauty industry at multinational beauty businesses, including L'Oreal and Benefit Cosmetics, Sharon Chuter started her own beauty brand, UOMA Beauty, dedicated to re-writing the rules of inclusivity, representation, and diversity within the industry. On this live episode of Second Life, find out how Chuter's past career experiences and forward-thinking has pushed the beauty industry forward. 
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2 hours, 42 minutes
Podchaser Creator ID logo 514420