When it comes to B2B marketing, your biggest competitor is status quo. Michael Haynes joins Stewart Hillhouse to discuss how to impress your B2B buyer and not scare them off.
In this episode, Michael and Stewart discuss:
• The 4 Things That B2B Buyers Are Looking For Right Now
• How To Position Yourself As A Trusted Advisor To Your Customer
• Why You Need To Listen On Three Levels To Understand Your Customer
• How To Get Clarity On Your Customer's Buying Process
• And So Much More
Michael Haynes is a B2B customer specialist and the author of Listen, Innovate, Grow.
Listen, Innovate, Grow: https://listeninnovategrow.com/about/