Tero Isokauppila is a writer, author, and CEO & founder of Four Sigmatic.
This year, as a special gift to AMP listeners, I decided to rerelease the epic Christmas story told by Tero Isokauppila on my podcast. I apologize if this corrupts your hallmark view of Ol' Saint Nick, but there is substantial evidence that the myth of Santa Claus originated from Fly Agaric mushroom shamans. Tero is an author, medicinal mushroom expert and enthusiast, and founder of the mushroom focused supplement brand, Four Sigmatic. If you have ever wanted to understand what makes mushrooms so powerful as a healing superfood and more, this episode is for you. It’s also for you if you have considered launching a new business... or if you have ever heard of Christmas. Happy Holidays! Get %15 off Foursigmatic products | Foursigmatic.com/AMPFree gift with purchase of Joovv Red Lights | joovv.com/aubreyGet 10% off Onnit products |  https://www.onnit.com/Aubrey/Connect with Tero IsokauppilaWebsite | http://www.teroisokauppila.com/Facebook | https://www.facebook.com/FourSigmatic/Instagram | https://www.instagram.com/iamtero/Connect with Aubrey:Website | https://www.aubreymarcus.com/Instagram | https://www.instagram.com/aubreymarcus/Twitter | https://twitter.com/aubreymarcusFacebook | https://www.facebook.com/AubreyMarcus/ Check out Own The Day Own Your Life by Aubrey Marcus|  https://bit.ly/2t6x4hu Subscribe to the Aubrey Marcus Newsletter: https://www.aubreymarcus.com/pages/email Subscribe to the Aubrey Marcus Podcast:iTunes | https://apple.co/2lMZRCnSpotify | https://spoti.fi/2EaELZOStitcher | https://bit.ly/2G8ccJtIHeartRadio | https://ihr.fm/2UVVV0MGoogle Play Music | https://bit.ly/2t72QIpAndroid | https://bit.ly/2OQeBQg
Hey everyone! Today, I share the mic with Tero Isokauppila, founder of Four Sigmatic, a company that aims to make medicinal mushrooms a more heavily researched and accessible commodity. Tune in to hear how Four Sigmatic became one of Amazon’s best-selling coffees, which platform is their key to promotion and why you might want to turn to mushroom coffee. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter
Tero Isokauppila (IG: @iamtero) is the founder of Four Sigmatic, a nature-centric Finnish-American company specializing in functional mushrooms, superfoods, and adaptogens. He's the author of Healing Mushrooms and Santa Sold Shrooms. Tero was born in Finland and was the 13th generation to grew up on the family farm. There, he foraged for mushrooms and other wild foods while learning about nature at an early age. Tero has a strong personal interest in health and wellness, which includes activities like making raw chocolate and practicing yin yoga. He’s taken up a unique practice of napping on a nail mat, which is a modern form of acupressure and helps to energize his busy life. In this episode, we discuss: The true story behind Christmas The connection between winter solstice and Christmas Santa was a Sami shaman Sami traditions vs. current traditions What is amanita muscaria? Mushrooms & vitamin D How Santa went down the "chimney" Tripping off yellow snow Psychedelics can be healing Beneficial Sami traditions Immune stimulants vs. adaptogens The power of chaga Tero’s approach to goal setting Capture the moment Show sponsors: Four Sigmatic <== 15% off all Four Sigmatic products (free shipping on orders $100 or more) Related links: Tero Isokauppila - Santa Sold Shrooms (book) Tero Isokauppila's website Follow Tero Isokauppila on Instagram Tero Isokauppila - Healing Mushrooms (book) Listen to Tero Isokauppila previously on TUHP (episode #15 & #143) Four Sigmatic <== 15% off all Four Sigmatic products (free shipping on orders $100 or more) Follow Four Sigmatic on Facebook, Instagram, and Twitter Mushroom Academy - free online course Sami people Amanita muscaria mushrooms Matthew Salton - Santa Is A Pyschedelic Mushroom (New York Times) Related episodes: 241: Dr. Aviva Romm – The Adrenal Thyroid Revolution • Permission To Pause • Embracing Adaptogens 225: Focus Friday – Understanding Adaptogens 206: Josh Gitalis – Support During Pregnancy • Boost Your Immunity • Testing For Heavy Metals 180: Julie Daniluk – Performance Enhancement • Your Adrenals Love Sea Salt • Stimulants vs. Adaptogens 113: Joy Coelho & Jay Denman – JingSlingers • Tonic Herbs vs Adaptogens • The Ultimate Sleep Inducing Elixir Note: Some of the links above are affiliate links. Making a purchase through these links won't cost you anything but we will receive a small commission. This is an easy, free way of supporting the podcast. Thank you! How can you support our podcast? 1. Apple users, please subscribe and review our show on Apple Podcasts, we make sure to read them all. Android users, be sure to subscribe to our show on Google Podcasts. Subscribers never miss any of the action ;) 2. Tell a friend about The Ultimate Health Podcast. They will surely thank you later. You can use the envelope button below to email a friend or tell them about TUHP in person. 3. Join TUHP Facebook community (FREE). This is where we all stay in touch and ask questions in between episodes. Join our community. 4. Follow our adventures on our favourite social media platform, Instagram. 5. Download The Ultimate Health Podcast app (FREE). This way you'll have our whole library of episodes right at your fingertips. Download our iOS/Apple app or our Android app. 6. Share using the buttons below. Thank you!
Elle Russ chat with Tero Isokauppila, the founder of Four Sigmatic, is on a mission to make medicinal mushrooms, some of the world’s most researched superfoods, more accessible to everyone. Born in Finland to an agronomist father and nursing teacher mother, Tero grew up on a farm his family has owned since 1619. There, he foraged for mushrooms and other wild foods while learning about the natural food space at an early age. Following his early education on the farm, Tero later completed a Degree in Chemistry and a Certificate in Plant-Based Nutrition from Cornell University. In 2006, he won a Finnish innovation award for discovering that the sought-after Japanese culinary matsutake mushrooms also grow in Finland. Tero is a reputable source on superfoods, an expert on natural health and has been a featured speaker at Summit Series, Wanderlust and WME-IMG. Tero has lived in eight countries on three continents. He has a strong personal interest in health and wellness, which includes activities like making raw chocolate and practicing yin yoga. He has also recently taken up a unique practice of napping on a nail mat, which is a modern form of acupressure and helps to energize his busy life. Tero founded Four Sigmatic in 2012 and its products are now sold in over 25 countries. In 2015, the company launched in the U.S. and relocated its headquarters to Los Angeles, California. Four Sigmatic’s functional mushroom coffees, hot cacaos and elixirs are sold at retailers nationwide, including Whole Foods and other natural grocers, as well as online at FourSigmatic.com and through online health websites like Thrive Market. Tero is a reputable source on superfoods, an expert on natural health and has been a featured speaker for example at Summit Series, Wanderlust, Further Future, Culinary Nutrition Conference, and WME-IMG.  Tero was also chosen as one of the world's TOP 50 Food Activists by the Academy of Culinary Nutrition.
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Creator Details

Episode Count
6
Podcast Count
4
Total Airtime
4 hours, 48 minutes
PCID
Podchaser Creator ID logo 506672