Tessa Burg is Vice President of User Experience and Technology Strategy at Tenlo, a digital marketing agency that uses deep expertise in search, social, website design, and marketing automation to help clients accelerate their sales pipeline. Rapid Testing is a data-driven approach designed to identify and generate leads specifically for clients who partner closely with sales teams, distributors, e-commerce retailers, and resellers to sell their products and services. Tessa has been leading data-driven marketing and technology product teams for 15 years and has successfully executed the Rapid Testing process across hundreds of experiments, new product launches, and omnichannel campaigns.
 As B2B marketers, lead generation is always our top priority. We want to get in front of the right people with high-value information that engages prospects and motivates them to learn more about our brand and services. We have quite a few effective digital marketing tools at our disposal—SEO, paid search, content marketing, email, programmatic display, and ABM campaigns—to name a few. Plus, the advanced targeting you can do on LinkedIn and Facebook has made social media marketing another really effective tool in the B2B marketer toolbox.Organic social media, however, is typically used for branding. It’s a way that many B2B companies show off their culture, values, partnerships, people and hiring opportunities. But maybe B2B marketers have been selling organic social short.How can organic social media improve lead generation for B2B companies? Listen to this episode, featuring guest speaker Brittany Mayti, to find out. About Brittany Mayti: Brittany Mayti is a native of Cleveland, Ohio. She knew she wanted to be an actress from a very young age. However, her mother insisted that she complete her post-secondary education prior to making the big move to "Hollywood".In the midst of acting classes and workshops, Brittany obtained her MBA with a concentration in Marketing. She’s also learned the business from behind the camera as a Production Assistant, Production Coordinator, Production Manager, and Co-Producer.Today, Brittany utilizes her educational experience to market herself as a social media influencer and content creator. Although the performer isn’t keen on the term, she believes “branding yourself” is a necessary evil in the entertainment industry. Brittany also owns a consulting business that helps brands grow their online presence.
Personalizing the customer experience has been a growing trend for both B2C and B2B businesses.In fact, 80% of consumers say they’re more likely to do business with brands that provide personalized service. While 67% of B2B buyers want the ability to research, compare products, place orders, and access their order history on their own versus contacting a salesperson.The global pandemic in 2020 has isolated most shoppers and professionals at home. This has quickly escalated the personalization trend, especially when it comes to the online digital experience.----more----In this episode, we explore the intersection of B2C consumers and B2B decision-makers. We share the most critical areas to personalize in the digital customer experience to build brand equity that translates to sustainable growth.About Tessa's Guest:Fae Harris specializes in bringing high-performance beauty products—that inspire consumer love and loyalty—to life. Over the past 15 years, she has launched innovative hair care products with beauty industry players such as L’Oréal, Kao Brands, and Conair Professional Products.Today, Fae is the CEO and founder of Outtasight Enterprises. Her business mantra is based on the quote “It's beauty that captures your attention; personality which captures your heart.”. This philosophy centers on the premise that true brand loyalty stems from speaking to the heart of the consumer.
Guest speaker, Vinessa Lullo, has more than 15 years of marketing and product development experience. Her team prides itself on customizing products and services to meet the demands of customers. However, a recent merger and the COVID-19 outbreak drastically changed their business. Vinessa shares how her company became extremely nimble and changed processes to customize products, marketing, and sales to meet new customer needs and safety requirements.----more----About Tessa's guest:As the Marketing Director for MC Group | Icon, Vinessa manages and executes multi-platform marketing campaigns for Fortune 100 to 500 companies in three divisions: Signage, Maintenance, and Construction. Vinessa is best known for strategically launching comprehensive marketing programs, internal and external branding, streamlining processes, rejuvenating company cultures, and implementing cost-saving measures to increase revenue.
Paul Pirozzola has been a sales and marketing leader in the B2B manufacturing space for more than 20 years. Traditional routes to market have been disrupted by digital media, e-commerce, and the pandemic. Today’s sales teams and marketers are looking for more effective and efficient ways to collaborate. In this episode, Paul talks about three key elements that marketers can share with the sales team to generate higher quality leads and increase win rates. Be ready to take notes, they are big, attainable, and highly effective.----more----About Tessa's guest:Paul provides general management and strategic guidance for the NSRC team. He is a seasoned commercial veteran of B2B and has held many sales and marketing leadership roles, most recently as the VP of Marketing for Bettcher Industries. Paul brings a consultative approach and practical “client-side” knowledge to the team. He holds an MBA from Indiana University and a BS in Chemistry from the University of Pittsburgh.
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4 hours, 28 minutes
Podchaser Creator ID logo 602549