Tessa Burg is Vice President of User Experience and Technology Strategy at Tenlo, a digital marketing agency that uses deep expertise in search, social, website design, and marketing automation to help clients accelerate their sales pipeline. Rapid Testing is a data-driven approach designed to identify and generate leads specifically for clients who partner closely with sales teams, distributors, e-commerce retailers, and resellers to sell their products and services. Tessa has been leading data-driven marketing and technology product teams for 15 years and has successfully executed the Rapid Testing process across hundreds of experiments, new product launches, and omnichannel campaigns.