Tom Martin is Certified by YouTube as an expert in both Audience Growth and Digital Rights. He has led the YouTube strategy for some of the world’s largest and most successful media companies gaining them millions of subscribers and billions of views. He has also consulted with YouTube Creators and Fortune 500 companies to improve their results on YouTube via his company Channel Fuel. (please link to www.channelfuel.co) He specializes in both YouTube SEO, optimization and channel strategy and has dedicated his time to making sure other YouTube Creators can learn from his experience. He is the author of YouTube Optimization – The Complete Guide.
Lockdown!?? What Lockdown? Not for these guys. The boys are out and about and feeling awkward. Tom goes to the beach and ventures into central London, for food and drinks, Carlos goes to a drive-in movie and takes the family on a picnic. Carlos’ much, much much, better half successfully launched “Phlywheel” a digital marketing platform with agency experience, without the agency price tag!  Tom sits down with Paul Sampson, LICKD license premium music for your YouTube videos, use songs from chart-topping artists like XXXTentacion, Charli XCX, and many more, pre-cleared and make money from your videos as well... What?!! Show links! Follow Paul Sampson Linkedin - https://www.linkedin.com/in/paul-sampson-74977bb/ Definitely visit LICKD, the world's only commercial music licensing platform for social video. - https://lickd.co/ Other content to check out:  The OG YouTuber Hank Green was on the Recode Media podcast and gave his thoughts on YouTube and TikTok.  Hank Green on everything YouTube, Tik Tok, podcasting, and Montana - https://podcasts.apple.com/ca/podcast/recode-media/id1080467174?i=1000485147653 Phlywheel has been launched. Get digital marketing agency experience, without the agency price tag. Visit Phlywheel.com - https://phlywheel.com The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos on Linkedin https://linkedin.com/in/carlospacheco Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Summer has arrived and everyone is excited things are opening up. Carlos has spent enough money during the quarantine to start his own gym!  Tom finally gets his hot tub!  Yes, you read that right!... it makes sense since he’s in a world of copyright claims, disputes, ownership conflicts with his new movie channel  The Midnight Screening. As if that’s not enough to deal with, Tom decides to launch a new podcast called The Pro Channel Manager Podcast, aimed at pro YouTubers and professional channel managers looking to level up their skills. Covering topics such as keyword research,  rights management, channel audits, interviews, and much more.  Lots going on in YouTube land as YouTube continues to clean house, demonetizing and canceling YouTubers. YouTube has temporarily suspended ads on all three of Shane Dawson channels. Liza Koshy & David Dobrik have apologized for making racially insensitive jokes in past videos. Jenna Marbles announced she’s quitting Youtube… whew, where’s that hot tub? Show links!  The Pro Channel Manager Podcast The Midnight Screening YouTube Channel Some past episodes that we mentioned during the show that you might want to listen to.  What is Viewer Satisfaction? The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
3 months into lockdown restrictions are loosening up and things are seemingly back to normal. CPM’s are back up and stabilizing, everyone’s happy! Until a few of the YouTube channels we work on experienced a significant drops in traffic.  After a little poking around, a post on Reddit and with the help of TubeBuddy’s channel metrics tool, Carlos noticed quite a few channels are affected. The boys put on their tinfoil hats and discuss YouTube’s new “Viewer Satisfaction” metric and its effects. Tom launches The Midnight Screening, his new youtube channel, a “Movie” channel no less, and is already victim to a takedown! 😒 Carlo’s baby, Just For Laughs hits 10 million subs. Now he wants his own trophy. Show links!  Carlos's question on Reddit An Insiders Guide To Satisfaction On YouTube The Midnight Screening YouTube Channel Some past episodes that we mentioned during the show that you might want to listen to.  Getting Ready for Quality Watch Time The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide & podcast editing by Joe Pacheco
We’re on week 8 of lockdown and like many out there we’re dealing with cabin fever and anxiety of what’s happening but keeping-on in an effort to keep our minds busy and counting ourselves very lucky to be working.  Taking a break from the interview show we decided to record a quick update on us and discuss how the pandemic affected YouTube monetization as well as Carlos’ insights that were used in Chris Stokel Walker’s article concerning ad rates fluctuations caused by advertisers cutting back during the pandemic.  Show links!  One Zero’s As YouTube Traffic Soars, YouTubers Say Pay Is Plummeting Chris Stokel Walker’s book - Youtubers: How Youtube Shook up TV and Created a New Generation of Stars - https://amzn.to/3gGRyCgv Some past episodes that we mentioned during the show that you might want to listen to.  Not So Little Monster of YouTube Audiences Creating a SAfe Streaming Environment for Kids with Kidoodle’s Brenda Bisner Tubular Trends with Denis Crushell - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
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Creator Details

Location
City of London, England, United Kingdom
Episode Count
54
Podcast Count
14
Total Airtime
1 day, 16 hours
PCID
Podchaser Creator ID logo 477539