Sharon from the All God's Women podcast asks, "How can use social media to introduce audiences to your podcast and encourage them to subscribe, download, and listen to it?"TL;DRSocial media platforms like Facebook, Instagram, Twitter, and LinkedIn can help you find new podcast listeners and provide ways for your existing listeners to share new episodes with their friends.In this episode, we'll breakdown which podcast marketing strategies work best for social media and tell you what to include in your posts.#1. Start with one platformIt's tempting to try and promote your podcast everywhere, but doing that will only stress you out and make you feel overwhelmed. Instead, choose the platform that's the most popular with your current listeners and focus on that one.#2. Create teaser contentRather than uploading your entire podcast episode to social media, focus on creating teaser content that whets their appetite and encourages them to listen to the full episode in a podcast listening app.A good teaser post contains a visual element like graphic or audiogram, a hook like a question or statement to get them interested, and a direct link to go listen to the episode.Check out Buzzsprout's Visual Soundbites to easily make short animated videos using your podcast audio.#3. Which link should you use?When promoting your podcast on social media, use a link to that particular episode on your podcast website. That way anyone can listen to it, no matter device their using, and they can look for the episode in their podcast app if they want to listen to it there instead.Record your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.Review Podcasting Q&A in Podchaser to let us know what you think of the show.
Al Pete from the Flowers For The Culture Podcast asks, "Are there any tricks or integrations I should use to decrease the amount of time it takes to edit my podcast?"TL;DRIt’s easy to spend hours upon hours refining and critiquing your podcast to make sure you deliver consistent, high-quality episodes to your audience. But if you’re looking to optimize your workflow and produce the same high-quality episodes in less time, there are some proven strategies you can implement.In this episode, we’ll cover the top 3 ways that you can streamline your podcast editing workflow#1. Use TemplatesTemplates allow you to reuse work you've done in the past so you don't have to keep repeating your work for every podcast episode. Some low-hanging fruit would be creating email templates for prepping your guests for interviews, starting with the previous episode project in your editing software and keeping your intro and outro segments saved, and copying your show notes from the last episode to get a head start.#2. Batch ProductionAnother way to speed up your workflow is to work on multiple episodes at the same time. Schedule all of your interviews for the month during the same week. Edit 3-4 episodes in one sitting. Create show notes and upload 3-4 episodes at the same time.You'll find that batch production unlocks another level of efficiency and can easily reduce the amount of time you spend on each episode by 50%.#3. Software IntegrationsFind software solutions that work well together. This will streamline your workflow beyond what you could do on your own.For example, you can edit your podcast in Alitu, Hindenburg Journalist Pro, or Descript and publish it directly to Buzzsprout. This saves you the hassle of exporting the episode to your computer, opening your web browser, and manually uploading that episode to your podcast host. Add up those little time savings over the course of a year and you'll see some big-time savings!Software that integrates with BuzzsproutAlituDescriptHindenburg Journalist ProOtter.aiPodcornBonus - Magic MasteringMagic Mastering is a new feature available to Buzzsprout podcasters that automatically mixes and masters your podcast episodes. Once you assembled all the pieces of your podcast episode, simply upload to Buzzsprout using your normal workflow and we'll take care of the rest.Check out all of the things Magic Mastering does for your podcast.Record your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.Review Podcasting Q&A in Podchaser to let us know what you think of the show.
In this episode, we'll recap several new features that just rolled out to all Buzzsprout users including Achievements in your Stats and the new Monetization section.Special thanks to Anna Jaworski, host of Heart to Heart with Anna, for providing our opening topic for this episode.Send an email to firstname.lastname@example.org to let us know how you'd like us to intro the next episode of Buzzcast.Podcast Recommendations:NavalDitheringCreating a BrandHere's the video Alban mentions in the episode when we're talking about how to effectively pitch yourself to brands.Subscribe to the Buzzsprout YouTube channel to watch gear reviews, software tutorials, and podcast strategy videos.Join the Buzzsprout Podcast Community on Facebook, so you don't miss out on the "Free Year of Descript" contest we plan on running soon.Review Buzzcast in Podchaser to let us know what you think of the show.Check out our affiliate links below and go to the podcast website for this episode to see how our sweet custom graphics look!Hungryroot Healthy groceries and simple recipes for people that like Blue Apron but want to be differentBuzzsprout - Let's get your podcast launched! Start for FREESamson Q2U Our go-to microphone for new podcastersDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Megan from the Wild Healers podcast asks, "Is it possible for an independent podcast to make it into the Apple New and Noteworthy section?"Special thanks to Kris Emerson, host of the Excel Still More podcast, for sharing his experience getting into the New and Noteworthy section.TL;DRThe Apple Podcasts New and Noteworthy section is a common goal for new podcasters. The appeal is that if you can get your podcast listed there, you'll be able to grow your audience faster, build momentum, and ride that wave off into the sunset of your podcasting dreams.So... how exactly do you get in? In this episode, we'll share what we know and ask Kris, a fellow Buzzsprout podcaster, what he did to land in the New and Noteworthy section.What's the best strategy?The best way to get into the Apple New and Noteworthy section is to focus on getting a lot of listeners to subscribe to your show in Apple Podcasts in a short period of time. As a new podcast, your window to make this happen is typically 90 days from when you launch your first episode.At one point, many podcasters believed that it was the number of downloads or reviews you received that got you in the N&N section. But over time, as we've seen podcasters try and game the system, we've found that those aren't big indicators.Apply isn't spilling the beans on their process any time soon, but we DO know that an algorithm based on how many subscribers you get feeds possible selections to an Apple employee who ultimately determines how makes it in and who doesn't.Record your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.Review Podcasting Q&A in Podchaser to let us know what you think of the show.