Chris Walker, the founder and CEO of Refine Labs joins Yaag and Manish in this episode and opens up his views on:
1. The way attribution happens in content marketing today
2. Why it is high time for marketers now to find a better place than events and tradeshows to spend their marketing budgets
3. Why a lead shouldn't be going to an SDR and instead to an AE, and so on.
This episode is sure to make you think on how you are practicing marketing today.
Nicholas Scalice, the host of the Growth Marketing Toolbox podcast and the founder of Earnworthy, joins Yaag and Manish on this episode to discuss his journey from chasing criminals to chasing leads and landing pages. And he also shares how his favorite growth marketing tools, his choices in marketing over a rapid fire round and more.
If you are in the SaaS content marketing world, you may or may not agree with what the title calls for. In this episode, Yaag and Manish discuss how the push to content subscription impacts consumption, and what can be done to improve the content experience in real time.
Jimmy Daly, the ex-VP of Growth at Animalz, joins Yaag and Manish on this episode to discuss his views on how his time on sales calls impacted his content marketing journey. And he also shares how he has always been working remote since 2013 and cannot think of another way of working.