Zak Dychtwald is the founder of Think Tank and Consultancy, Young China Group and author of Young China.
Zak Dychtwald (@zakdychtwald) is the Founder of think tank and consultancy Young China Group and author of Young China: How the Restless Generation Will Change Their Country and the World. What We Discuss with Zak Dychtwald: At 417 million strong, China has more millennials than North America, the Middle East, and Europe combined. Chinese millennials and its younger generations are experiencing -- and influencing -- a society and culture changing at 10 times the speed of what Western millennials have experienced. What this breakneck rate of change means for the childhood of someone growing up in modern China and the effect it has on his or her resulting worldview. Whether we view it as a collaborator, competitor, or consumer, this "Young China" is the single most important rising actor on the world stage. How Zak became fluent in Mandarin -- considered by the CIA to be the hardest language to learn in the world -- at the highest level in two and a half years instead of the customary six. And much more... Full show notes and resources can be found here: Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
Today we hear from Zak Dychtwald, author of the book “Young China” and Founder of the think tank Young China Group. In this episode we dive deep, trying to understand young Chinese people and what they are all about. Zak shares some of the defining characteristics of the post 80s, post 90s and post 00s consumers, how they differ from older generations, as well as common misperceptions international companies have about this highly sought-after consumer group. If you’re working for an international brand in the China market or one that’s looking to enter the China market, I highly suggest you listen to this episode and check out some of the videos of Zak’s speeches that I have linked below. To learn more about influencer marketing in China, sign up for our new newsletter: The China Influencer Update! Notes: Zak shares his China journey and how he became interested in this topicWhy he chose to live and write the book in Chengdu Chengdu and Chongqing are leaders for Chinese youth-culture trends Easier for people in lower tier cities to look up to lifestyles Chengdu and Chongqing than Beijing and Shanghai Key misperception: tacit expectation Chinese want to Westernize, but now this is less and less true. Concept of Easternization. We need to accept that other countries will not always orbit us, we might not continue to be the center. As Chinese consumers mature, they want more distinctive brands, less about those big names that everyone recognizesQuality of life is being valued more and more China doesn’t have ‘millennials’ – stop trying to shove them into Western generational frameworksKey differences between various generations of Chinese consumersMost of the time we tend to focus only on the top 10% of Chinese consumers and miss opportunitiesWhy you cannot expect to understand Chinese consumers if you haven’t spent much time outside of Beijing and Shanghai Guest: Zak Dychtwald Email: Website: TEDx speech  Hong Kong Foreign Correspondents Speech BBC World Program on Millennials (password is BBC. Necessary for folks outside of the UK) Host: Lauren Hallanan Website: LinkedIn: WeChat: H1212118514 Check out my book: Digital China: Working with Bloggers, Influencers and KOLs Thanks to our sponsors PARKLU: and TMG Worldwide: For additional information and show notes head over to If you like this podcast and know someone who might find it interesting, please share!  The post CIM 051: Easternization & Understanding Young Chinese Consumers with Zak Dychtwald, Author of “Young China” appeared first on China Influencer Marketing Podcast.
China’s young generation is large, fiercely competitive and tapped into global education, commerce and tourism. This dynamic cohort is coming of age as China itself reawakens from a 'Century of Humiliation' and increasingly drives the world economy. This week on Wake we’re looking at China's 'millennials' – what could be the world’s most influential generation.  Our guest is: Zak Dychtwald, author of "Young China: How the Restless Generation Will Change Their Country and the World." If you enjoy this discussion, follow us on Twitter @WakeOnAir. Reach the program by email at Recorded February 7, 2018.  Hosted by Luke Vargas.
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2 hours, 47 minutes
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