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Retail management and marketing - for iPad/Mac/PC

Retail management and marketing - for iPad/Mac/PC

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Retail management and marketing - for iPad/Mac/PC

Retail management and marketing - for iPad/Mac/PC

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Retail management and marketing - for iPad/Mac/PC

Retail management and marketing - for iPad/Mac/PC

A podcast
Good podcast? Give it some love!
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How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool.

This material forms part of The Open University course B122 An introduction to retail management and marketing.

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Podcast Details

Podcast Status
Idle
Started
Jun 10th, 2011
Latest Episode
Jun 10th, 2011
Episodes
26
Avg. Episode Length
8 minutes
Language
English

Podcast Tags

This podcast, its content, and its artwork are not owned by, affiliated with, or endorsed by Podchaser.
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